T9-07 Make the men into Holiday Heroes! Offer MEN ONLY parties!

Holiday Heros- Men Only Parties so they can purchase gifts for the gals in their lives!

Holiday Heros- Men Only Parties so they can purchase gifts for the gals in their lives!

(Also see IDEA T4-03 about going to where men work and offering your products to help them do their shopping. (This is not up yet but I’ll be working on it in the next few days!)

When holidays are approaching where men need to buy gifts for their gals, this is the perfect solution!

Here’s an idea from Trish Ash:
“For the Christmas or Mother’s Day season I have scheduled a few “men only shows” that the husbands are inviting their friends over for pizza and snacks! I will have wish lists on hand from their wives (From the back of the Customer Care Cards V4124)!
The husbands will shop and chose the products they would like to purchase and I will gift wrap their selections at no extra cost!”
Thanks Trish, what a great idea!  Here is how to implement it:

  • On the front of the invitation you could also use the “Shop From your Seat, not on your Feet” (S10338) and the “Men Love it too” (S40380) stickers, because MEN love the convenience of shopping from their seat!
  • Wish list information for your customers to fill out is on the back of the Customer Care cards. When customers fill them out it gives you the opportunity to follow up with the loved ones of those who have filled in their wish list so they know what items your customer would like to have for specific gift occasions.
  • Use the “Gifts for all Occasions” (S40427) or “Gifts for every Holiday” (S40492) Stickers on the front of YOUR invitations. Or if you want to keep it a secret from HER put it on the front of an envelope which includes the invitation and explains what the party is about.
  • Even if you don’t have a “Wish List” you could contact a husband or two around the neighborhood (or of previous hostesses or your own) and see if they want to HOST a party for their male friends so they could earn gifts for their wives for free!
  • Here are stickers for these “Men” parties. First is “For Guys Eyes Only” (PR30419) to put on the outside of the invitation. Also put, PR30420 “Come get gifts for your gals” on the outside of the invitation.
  • Or, If you’re sending a postcard invitation use PR30421, “Enjoy a guys night out, Get gifts for the gals in your life” on the front of the postcard with their address info. And put the party information on the back. Or use it to seal an envelope or 3-fold flyer.
  • Another fun Idea is the sticker “Come be a Holiday Hero, Shop for the gals in your life!” (PR93422) to use as mentioned above.
    An idea for the “Men’s” party would be to have it on Monday Night before the football game, (Or other sports or poker night or whatever activity your guys like) have them come a little early and while they’re watching (or playing) the game you can finalize their orders.
  • Now remember, they have LOTS of gals in their lives! They have their spouse or girl-friend of course, but they may also have daughters, mothers, mothers-in-law, secretaries or other women at work. They may need exchange gifts for work parties that would work for anyone.
  • So, be sure to have some selections in various price ranges including “sets” of products that go together all gift wrapped for them to see what a nice gift it makes. Offer FREE gift wrapping for orders placed that night.

This is truly a WIN WIN WIN situation! Most guys HATE to shop and would relish getting ideas and shopping done for the gals in their lives without having to hit the malls. You could even use the “Avoid long lines at the mall..” stickers (PR94364) on the invitation or you could print your invitations on that postcard (PP94645)

Their “gals” will love receiving a thoughtful gift (especially if it’s something on their wish list” from the Customer Care Cards V4124) and YOU will get lots of sales!

Try it! Just think how great these “parties” would be!

Another SANTA SACK idea! To add to the idea about going to places of business where men work to generate orders why not take in the SANTA SACK filled with catalogs, order forms, etc. Ask to leave the sack in the break room, include some information signs telling them who to make the checks out to, when you’ll be back to pick up the orders, etc. and then follow up! Easy & FUN solution for them and money for you! Offer host gifts to whoever keeps an eye on it for you.

Now, before I close this idea there is just ONE MORE IMPORTANT thing I need to focus on.
Remember, most of these suggestions are considered CATALOG PARTIES! Even the “Guys Night Out” could be considered as one since they probably aren’t interested in much of a demo situation.

So, it is MORE IMPORTANT THAN EVER to PREPARE your catalogs for SUCCESS! You won’t be there to draw attention to specific products.  See the K-SELL Pack!

Here is the link to this CATEGORY on our website where all the products that are mentioned are listed:

http://www.thebooster.com/316-t9-07-holiday-heros-parties-for-men

Remember ALL the products mentioned in our BLOG posts are shown in the corresponding category under FREE TRAINING and then the KEY area of the business.

Posted by jennyb in Fall-Christmas Ideas, 0 comments

T9-05 — What is a Santa Sack?

This can be SO MUCH fun and BOOST YOUR SALES tremendously!

This can be SO MUCH fun and BOOST YOUR SALES tremendously!

This idea is similar to the Turkey Trot, but instead of people taking the bags to their family get together, encourage people to do a SANTA SACK Catalog Party and take the sack to WORK with them.

You encourage people to have a Catalog or Book party by taking their “Santa Sack” to where they work and gather orders.  Of course, people can gather orders from friends and family too but the Santa Sack Concept is particularly good for those who work because there is already a group of people and it makes gathering orders easy.

You’ll make it easy to encourage them to get the orders by offering discounts, drawings etc. Remember, you don’t have to actually go there so you can offer a little more incentives.

Here are the SIMPLE STEPS to implement “Santa Sacks” into your business:

  • Start advertising NOW so that your guests and customers can book a Santa Sack. Create interest by putting the “Book your Santa Sack Party” stickers (PR91840B) on your invitations to get people wondering what a Santa Sack is. Put the “Book your Santa Sack Party” stickers (PR91840A) on the front of your catalogs and folders to create interest. (Remember, IN HOME parties are ALWAYS a better option, but if your calendar is full or they don’t have a date available this is a great option to encourage additional sales.  EVERYONE could have a “Santa Sack Party” because you don’t need to worry about a specific calendared event!  Another idea is that your regular IN-Home hosts might want to take the Santa Sack to work to get additional orders too!)  
  • Wear the buttons(B94512) or put them in your display.  You can even wear the buttons around town and keep some Santa Sack bags in your car so if people you meet are interested you have all the information right there.
  • If you are doing a Fall Event, have some “Santa Sacks” in your display so you can send them home with people who come to your booth.
  • Take several “Santa Sacks” (HC1029 or HC1028) to each party. Talk about it during the demo and tell everyone how easy it is. Use the example above that everyone is thinking about holiday gifts! You can add: “No waiting in lines, no fighting the crowds or finding time to shop because they’ll be able to shop while on breaks at work.  They’ll love it because I’ll be offering incentives, discounts, and rewards too!”    Briefly discuss the rules and incentive you offer (see ideas below.)  The reason to take several is EVERYONE might like to have a Santa Sack Party because they work in different places.
  • Send invitations to previous hosts or customers to do a “Santa Sack!”  Use the postcards we have all ready for you.  Just address and mail. (PP91681CT)  Be sure to follow up in a few days with a phone call if they haven’t called you.
  • Prepare your “Santa Sack” bags with your hostess packet, some catalogs, and your “Santa Sack Rules.”  See the DOWNLOAD TAB on this PRODUCT IDEA on our website to download the PDF and WORD files. 

Here’s some ideas of what to put in each bag:

—  Be sure to “sticker” your catalog with “gift reminder” type of stickers to draw attention to your products that make great gifts. You may even want to “TAB” a few pages where you want to draw attention to specials. Be sure use the “Favorites” and “Gotta Have It” (S40579) stickers. Remember, you won’t be there to “Sell” your products so let the stickers do the talking for you.  See the K-SELL Sell More Catalog Pack (K-SELL) in the listing of products in this category on our website.  It includes a great selection of stickers to use in your catalogs at a great savings!  The link to the category is below.)

—  Use the “Your Christmas Gift Solution” (S40257) Sticker to attach “Customer Benefits & Rewards” tag to the front of each catalog so each guest knows what rewards he or she will receive with her order. (Each guest who places an order or books a party will be entered into your drawings, etc.)

— You may want to include a “Holiday Gift List” sheet in EACH catalog in your “Santa Sacks”  so they can make a list of people they need to buy for and then also include a list of your products that would make great gifts. (See the FREE PDF)

—  Use the “Thank you for helping me earn Christmas” stickers (PR95554) on each of the order forms to reinforce that they are helping their friend to earn Christmas gifts by placing an order.

—  Fill in the CLOSE DATE and DELIVERY DATE of the party on the Santa Sack Close Date sticker (PR92951) and put it on the front of the bag or the hostess envelope (or both). This reminds those making purchases of this important information so they know when to expect their orders to arrive. (Be sure to let the hostess know how to handle orders that will need to be shipped directly to the customer if they don’t live close or however your company handles shipping.)

—  Include your “Santa Sack Rules and Rewards” sheet in the bag. (See the WORD document with suggestions that you can personalize and print on colored paper.)

—  Decide your “Santa Sack Rules & Rewards” and get it ready to print.

Be sure to have the “Santa Sacks” ready at the time they book their “Santa Sack” so they will already have everything they need and you won’t have to chase around to get them catalogs, etc.)

OK, you’ve got the “Sacks” booked and given out.  Your “hosts” should be gathering orders.  What do you do next?

• Prior to the date send a “Santa Sack” reminder postcard with the pick-up date, close date, etc. (See PP92127CT or PP92127CTPR to have  US print it with YOUR INFO on the card.)    If you have their email address, send a reminder the day before. Also send an email reminder about the “Close Date.”

• Once you’ve got all the orders in, finalize and close the parties. Then reward the incentives you offered and be sure to follow up with a Thank You card.

In the FREE WORD document there are rules and rewards and other information.  Below are the types of things you’ll be filling in:

• Here are some suggestions for your rules and rewards: (You can of course adjust the Qualifying Party to be whatever YOUR company requires Then set additional rewards based on what YOU want to do in the FREE WORD document you can download. These are just some suggestions.)

  •  A- All “Santa Sack” hosts with a “Qualified” party receive a TICKET to be entered in a drawing for $25 (or whatever you choose) in Free Products. A qualified party is one with at least 3 orders besides your own and total sales of $150 or more.
  •  B- Host  that turn in a “guest list” will receive a TICKET for each 10 names. The guest list must include names, address, phone and email if available. (The “Santa Sack” guest list is included in the FREE PDF .)
  •  C- Each customer will receive a ticket for every $10 of their order for a chance to win a $50 gift card.
  •  D- Each customer who places an order over $50 will receive a 5% discount on their order in addition to their tickets.
  •  E- Once the party total is over $150 in orders besides her own- she will receive 10% off her personal order that is NOT part of her regular hostess rewards.
  • F- When party totals are over $300 the hostess may choose ONE half price item. Over $600 receive TWO half price items. Over $1000 = THREE half price items. (Or whatever you can offer with your company- you may want to have the half-price items based on a dollar amount.)
  • G- Hostesses will receive a ___________ as a Thank You gift when she turns in her qualified party.
  • H- All these gifts or discounts are in ADDITION to the regular hostess gifts you qualify for depending on the amount of your party (or however you plan to do it depending on what your company offers).
  • I- Hostesses will receive ________ for each party booked from the “Santa Sack” (either regular party or book party will qualify. Gifts will be rewarded at the time the party’s are held and closed.) (These can be your normal hostess reward for booking a party)

This explanation sounds long, it is because I’ve gone into great detail of how to do this.  Once you’ve prepared your rules, etc. it is really quite simple.

This can be SO MUCH fun and BOOST YOUR SALES tremendously!

Wouldn’t it be great to have 10, 20, or MORE “Santa Sacks” going on during the weeks before Christmas? Just think of the sales this can generate for your business.  If you had 20 “Sacks” at only $150 each you would have $3000 in sales! 30 would be $4500!  What would this do  for your business?

Think about what all these new names could mean to building your business into new neighborhoods and starting new party chains.
Offering Santa Sacks are so easy!  You don’t have to send invitations, you don’t have to drive, you just need to send some reminders and let them come to you (That’s why you can offer some of the extra benefits mentioned in the rules.)

The FREE PDF’s are in the 9-05 Santa Sack IDEA “T9-05 Santa Sack Category under FREE TRAINING then KEY 9 on our website. 

K-SantaSack-Pack

K-SantaSack-Pack

We have put together a “Pack” that has some of everything you need so you can see it all and get started.  Order additonal products seperately.

 Just click VIEW on the product, then click the DOWNLOAD TAB for all the links.  They will open in separate windows on your computer but the easiest way is to SAVE them on your own computer.  Then open them and make adjustments, etc.
Please, put this concept into action NOW Boost your holiday business!    This is such a money making idea be sure to forward this link to everyone on your team immediately so they can take advantage of the sale!

Order the DARLING HAND MADE SANTA SACKS NOW!  (HC1029 or the smaller 3-fold sacks HC1028 in the category on our website)  They are made to order.    They will be shipped on a first come-first serve basis so be the first to order!  We do have some on hand but your order may be delayed to wait for the bags to be finished.  (If you want your order shipped immediately put add the A-SHIP NOW product to your order (which adds an additional shipping fee) and we’ll ship the bags separately.)

These darling bags are so effective because as your host walks into their break room at work with the cute bag filled with the catalogs, etc. others will ask about it and it give the perfect opportunity for your host to say, “Oh, this is filled with catalogs for the ________ party we’re going to have!  While you are on break or during lunch you can look through the catalog and place your order.  It will save you time and hassle and your friends and family will LOVE getting these products as gifts!”

Decide TODAY to apply this concept in your business!  Start NOW, to generate hundreds of extra dollars in sales to your business!
To see the complete list of products that are mentioned in this idea see FREE TRAINING, then KEY 9 SEASONAL then T9-05 Santa Sack.  Here is the direct link where you can order all the products to make doing this EASY:
http://www.thebooster.com/314-t9-05-santa-sacks

Posted by jennyb in Fall-Christmas Ideas, 2 comments

T9-04 — 12 Days of Christmas Catalog Party Contest

9-04---12-Days-of-Christmas

9-04---12-Days-of-Christmas Catalog Party Contest can make you hundreds!

Wouldn’t it be fun to have a way to get your hosts excited and generating orders?

Wouldn’t it be great to have EXTRA income during the holiday season from Book or Catalog Parties?

Wouldn’t it be wonderful to have hosts encouraging other hosts to get more sales?

Wouldn’t it be NICE to generate an extra $2000 to $4000 or even more in sales between now and Christmas?

Well this idea of having a 12 Days of Christmas Catalog Party Contest can do it for you!

This idea was originally sent to us by Sharyn Melting.  She said she did it but it was so much work to prepare everything and set it up that she contacted me and asked me to do it so it was EASY.  So, we DID!

Teresa King tried it and said:

What a successful 12 Days of Christmas catalog show I had!
Almost $2,000 in sales! Thanks to you and the ideas that you give us
direct selling girls!   

 I asked Teresa for more details of what worked for her — here’s what she replied:

I think the whole concept was awesome!   I would have never had a $1750
catalog show from 6 catalog hostesses!   I did recruit 12 catalog
hostesses, but only half participated, which was okay!   I gave a $200 gift
certificate away for FREE jewelry to the highest Catalog hostess with the
most sales!

Of course, competition is always good!   I kept them updated on ‘5 Golden
Rings’ was in the running over the ‘8 Maids a Milking!’   It was good to
see the competition and it yielded me quite a few bucks!

Umm…something different?   I believe it was perfect!   I like the dry
erase board, stickers and the postcards that went all together!   I wished
that we could have contest like that quarterly, but with a different theme!   I am not very
creative at all, so your ideas and the ideas of others always works for me!
Keep up the great work!

Now, let me explain how it works:

 A: You have 12 Book or Catalog parties that are all part of a GROUP party. It’s done similar to a “Mystery Hostess!” in that all their orders go in as ONE party and the gifts are divided up amongst those who participate.

B: You invite people to “Choose who’d they like to be” the 8 Maids a-milling or the “Partridge in a Pear Tree” etc. once one group is full, you can begin to fill another!

C: It’s a contest! You give prizes for the winners in different categories! You set them up to be whatever you want them to work toward!

D: Once they’ve chosen who they are, you enter their name on the ERASE BOARD (EB1124) and they get their gift bag. (HC1025 –SET of 12 tri-fold gifts that come with 12 tags that you put the stickers on. Inside the gifts are little bags that you put the “Thank You” gift they’ll receive when they turn in their party! (Minimum of $150 or $75 or whatever works with your company.) At the time they book, give them their packet with includes catalogs, order forms, guest list tracker, etc.

E: OR- Use the LARGE GIFT BAG SET (HC1026 set) with the tags for the sticker and put all the catalogs, etc in the bag. (Simple! Easy!)

E: Decide on a “Close Date” of when they need to have their orders turned in to you for the group. Send them a reminder postcard (We’ve got them all done for you. You’ll just put the second sticker on the sheet on the front of each card and fill in the info on the back.)

F: Be sure to get each member’s email address and give them yours so they can report back to you with how things are going. Remember this is a CONTEST and a little competition is a good thing. Encourage them to report to you as they get sales etc. so you can send an email such as “Shelly just got $200 in orders today! Only 10 days to go- how are you doing?” etc, etc, etc.  You could even set them up as a Yahoo Group so they can communicate back and forth.

G: Finalize your orders then draw your winners! Notify everyone of what they’ve won and if they get to order products, give them a final date to have it in to you so it can be placed with the entire order. (Be sure to order the Thank You Gifts you promised!”)

H: Place the order. Have them shipped directly to them, or have a date that they pick them up. (Whatever works best with how your company’s hostess program works since you’ll be splitting the gifts and earned products between all of them.)

Now, of course you’ll want to ADVERTISE to everyone that they can be included in this competition.  This is great because you have all these different parties going on at the same time but you don’t have to be doing anything!  You know one of the hardest parts of catalog parties is keeping the hosts motivated.  This competition does it for you.  Even if some don’t participate, you’ll still have some who do and you are not out anything as long as you qualify the “Thank You” gift has to be part of a qualified party.

So, to help you advertise we have stickers that say, “Join my 12 Days of Christmas Catalog Party” for you to put on the front of your catalogs.  We also have a postcard you can sent to previous customers or hosts that you think might enjoy the competition.

Basically we’ve done ALL THE WORK FOR YOU!  Just purchase the PACKS (Lg bags or Sm Bags) and you’ll have everything you need for 12 parties.  Everything that is in the packs is explained on the Website. 

The CATEGORY showing all the products that go with the idea are shown under FREE TRAINING then KEY 9 Seasonal. 

Or, follow this direct link: http://www.thebooster.com/313-t9-04-12-days-of-christmas-catalog-party-contest

Posted by jennyb in Fall-Christmas Ideas, 3 comments

T9-03 – Make this Christmas Season MORE Profitable!

9-03---Christmas-Season-Profitable

Make the Christmas Season even MORE profitable!

I have had people tell me, “The Christmas season is the best, I don’t need your products.”

Yet when I’ve had other customers tell me, “Booster products have made such a TEMENDOUS difference in my business!  My bookings and recruit leads are up and my sales are soaring! Thanks to your products my party averages have DOUBLED!” it makes me wonder:

  • Wouldn’t you like your Christmas season to be even BETTER?
  • Wouldn’t you like to have MORE BOOKINGS? 
  • Wouldn’t you like to have MORE people at your parties?
  • Wouldn’t you like to have the people who attend your parties spend a little MORE? 
  • Wouldn’t you like to have MORE people asking you about your opportunity?

If you answered YES, you do want MORE, then I have a few simple ideas:

  1. Use stickers on your invitations and in your catalogs to plant booking seeds that will generate MORE bookings!
  2. Use stickers, postcards and other incentives to encourage your hosts to work a little harder on their party for MORE response.
  3. Use stickers on your invitations to get MORE people to come to your parties or shows.
  4. Use stickers in your catalogs to reminding customers of REASONS to buy which will boost your sales with each customer spending at least a little MORE!
  5. Set yourself apart with your customers by using stickers and postcards to let them know you appreciate them.  They’ll spend MORE at the party and even after the party! (Plus you’ll get more bookings!)
  6. Use stickers to plant seeds that suggest the benefits of joining your team.

You know we help you to do this ALL YEAR LONG …. our products make it easy!  If attendance and sales are up during the holiday shopping season, don’t you think that by using the same techniques that work the rest of the year that they would work during the Christmas season too?

Many customers over the 30 years we have been in business have told us Booster products DO help their Christmas sales to soar above and beyond where they were before.  Make your decision NOW to make the most of every opportunity this Christmas season!

You know this is your busiest time of year and it can also be even MORE PROFITABLE!

You are going to be busy anyway, why not make the most of every opportunity and turn $500 parties into $900 parties and more?
Why not get 3-4 bookings instead of 1-2? Why not have 15 customers in attendance instead of 5?

As the Christmas season is HERE, especially for those of you in the party plan business, it is important for you to still do that LITTLE THINGS that make a BIG difference!   So, we’ve developed products specifically to be used NOW.  Here are some detailed ideas:

  1. 1- GET your datebook filled!   We have an Christmas “Pick a Date & Pick a Prize” Erase Board to use at your parties.  If you currently don’t have any bookings where you will get bookings then use our Christmas “Booking” Postcards to send to previous hosts or customers and then follow up with phone calls.  Use the Christmas Booking stickers on your invitations and in your catalogs to plant seeds!

TIP:  Think about it, if someone receives an invitation but KNOWS she doesn’t have the money to buy anything, what are the chances of her coming?  But what if that invitation has a Christmas Booking sticker such as “No money for gifts under the tree? Just ask me how to get some Free! (PR91356) or “Need to fill stocking by the tree? Do it for Free! Just ask me!” (PR91533).  Would that person perhaps come to the party so she could see how she could get FREE products?  I’m told that bookings are down across the country, perhaps because the people who WANT to get FREE products are not even coming to the parties where they will be exposed to the fact that they could host a party to get free products.  By using the stickers on the INVITATIONS you are getting that information into the hands of those who are more likely to need it!

2- Take care of your hosts!  Encourage them to do what needs to be done.  You can dress up our normal Key 2 items with Christmas stickers! 

TIP: When you are sending your “Hand-written” thank you card (See Key 5 Postcards) after the party, fill out a “Christmas Card” at the same time while her information and your relationship is fresh on your mind.  You can add a more personal note this way.  See our selection of Christmas Postcards under KEY 9.

3- Encourage greater attendance at your holiday parties by using stickers on the invitation that remind them they have reasons to come and shop!  Slogans like “Your Christmas Gift Solution” or “Shop from your seat not on your feet. Bring your gift list. The longest gift list wins a prize!” (PR93174) are great.  Be sure to use a “Bring a Friend…” type too!  See Key 3 stickers!

4-  Use stickers in your catalogs to encourage them to BUY!  Stickers like How many weeks till Christmas??? (PR94315) or I can make your Christmas Great! Shop right now before it’s late!  (PR94415B) or even Buy it now and but it away! Bring it out on Christmas Day! (S900528) or one of my favorites: Don’t wait for the elf… shop for yourself! (S90580) are just a few to get you thinking.  You’ll love the variety on our website.

5- I’m sure you will meet people who “Need Christmas Cash!”  Be sure to get them thinking about what you have to offer by putting Recruiting Stickers on your invitations and throughout your catalogs.  We have a whole bunch to choose from.

TIP: Our customers tell us they put at least ONE sticker on every TWO pages of their catalogs.  WHY?  Because the stickers draw their eye to the products!  Wouldn’t you just love to say “Help Wanted … earn Christmas Cash!” over and over again at your parties until it sinks in?  Yes, I know you would, but you know you can’t, but when you use the stickers in your catalog you are reminding them over and over again but you don’t appear pushy!  You just let the stickers do the talking for you!  Use Booking, Recruiting, Customer Service and Sales stickers throughout your catalogs!  You’ll be pleasantly surprised at the overall response!  NOTE:  Does this mean you don’t need to SAY anything about these subjects?  NO, of course not, you’ll want to mention some of these slogans during your demo, it will reinforce the stickers.  The more senses involved the better!

I could go on and on giving you all kinds of examples, so I’ve created a “Christmas Mini Catalog” that shows almost ALL of our Holiday products and includes 4 pages of IDEAS of exactly how to use the different products.  Download it from our website under CATALOG or here is the direct link to download it.  http://www.thebooster.com/pdf/2011-Christmas_mini.pdf

In closing, I’d like to suggest that you TRY it!  We’ve been in business for 30 years and have helped over ONE MILLION Consultants.  We wouldn’t still be here if the concepts we teach and products we offer didn’t work.  They DO WORK!  Why not give it a try and see what it can do for your holiday sales?  Make a small investment in your future that has the potential to bring you BIG results!  We want to help you have your MOST PROFITABLE season ever!

Here is the link to the Key 9: ALL CHRISTMAS PRODUCTS CATEGORY:

http://www.thebooster.com/275-key-9-all-christmas-products-275

Be sure to see our IDEAS for ways to Boost your Business during the Holidays using THEMES.  They are shown under FREE TRAINING then Key 9.
They are:

Turkey Trot
12 Days of Christmas
Men Only Parties
Santa Sacks
Open Houses

All of these IDEAS will be listed in the Key 9 Seasonal Category both here on my BLOG and on our Website under the FREE TRAINING Category. 

I welcome YOUR comments.  Have YOU used Booster Seasonal Products?  Have they made a difference in your business?

Posted by jennyb in Fall-Christmas Ideas, 0 comments

T5-03 — Are you leaving money lying on the table?

Are you leaving money on the table?

Are you leaving money on the table?

You do all the work to hostess coach, get the guest list, mail the invitations,
prepare for the party, show up, do your demo, help your customers with their orders,
follow up with your hostess, place the order and make sure your hostess gets it. Right?

Then, you look at your sales and count your money! Wow, you had an $800 party
and at 20% commission you made $160! That’s great money!

You’re excited and now you begin to prepare for the next party, doing the same things all over again. You actually make a good hourly income because you’ve got the system down (Using the 10 steps to
successful parties) and it only takes you about 30-60 minutes per party to do all the stuff
BEFORE the party and about 3 hours to actually DO the party.

So for 4 hours work you made $40/hour! Wow, that’s great but are you
leaving money lying on the table?

Let’s see:

1: You sell an item that is consumed and it’s been long enough for the item to be gone. You didn’t
bother to call her so the next time she’s at the store she buys it. (Throw away $20)

2: You sell something for her home and she bought stuff for her living room, but she still wants to do
her dining room but you didn’t call her. She found something at the store and bought it. (Throw away
$20.)

3: She filled out a wish list of the other things she wanted, but you didn’t want to bug her so she found something similar at the store. (Throw away $30)

4: She needs some wedding gifts but she has never heard from you again and doesn’t feel like she
could just call you out of the blue so she buys them at the store. (Throw away $40)

5: She’s loves the type of products you offer and regularly adds to her collection but you’ve never contacted her so she goes to whatever parties she’s invited to and spends her money there at the stores. (Throw away $40)

6: You’ve been sending catalogs and emails to some of your customers but you never call them, you don’t want to bug them. After all, you’ve sent them a catalog! But, the sale ran out, and she meant to call and order but got busy and forgot. (Throw away $30)

7: You have her wish list and the contact information for her husband and mother but you just never got around to giving them a call. Well, her birthday (or Valentine or Christmas) has now passed and her husband already got her a gift. (Throw away $40)

 

The Fortune is in the follow up!

The Fortune IS in the follow up!

This is an example of the money you’re throwing away by not following up with only 7 customers! This is $220 PROFIT you could have made but because you didn’t make the calls, it’s gone — you’ve thrown it away.

Multiply that by 500 customers and how much money are you losing every month you don’t take the time to contact your previous customers!

Divide 500 customers by 7 customers=71. Multiply 71 by $220 = over $15,000 PROFIT you’ve lost over just 5 months. Now I realize that not everyone orders but do you think you could find the time to contact 500 customers each month? If 15% order that’s 75 orders! I know contacting 500 customers a month sound like a lot- But this would mean contacting only 16 customers each day.

That would be LESS THAN AN HOUR A DAY!

When you don’t take the time to contact customers regularly, you’re leaving them (and their potential orders) lying on the table. You’ve got the person as a customer.  Follow up and try to get as much of the market share as you can! Your outside orders will soar and you’ll also have more opportunities to book, sell, and recruit.

See these BLOG POSTS training for more info on how to actually implement these systems into your business so you can FOLLOW up and build relationships with your customers. 

Customer Care Cards (V4124) Key5-Customers
Click: http://blog.thebooster.com/using-customer-care-cards

The Preferred Customer Cards Key 5-Customers
 Click: http://blog.thebooster.com/start-preferred-customer-program

Preferred Hostess CardsKey 2-Hosts
 Click:  http://blog.thebooster.com/preferred-host-program

Are you leaving money on the table?To go to The Booster Website to the category to SEE and Order all the products that go with this training click:

http://www.thebooster.com/306-t5-03-are-you-leaving-money-on-the-table?p=3

Posted by jennyb in Key 4: Sales, 1 comment

T5-04 — How to follow up using Customer Care Cards

 

Follow up using Customer Care Cards

Follow up using Customer Care Cards

Benefits of Using Customer Care Cards

If you would like to LISTEN to this training please click V4124

1.  You’ll collect vital and complete contact info from every guest that attends your parties, even those who do not place orders.

2. These cards are affordable yet more professional looking than trying to make something at home.

  • A. They are printed on colored cardstock.
  • B. They are perforated so your customers can fill in the blanks, rip off their Preferred Customer Card and you can file the 4 X 6 card in a standard file box.
  • C. Additional blank 4 X 6 cards can be stapled to the back so you can make additional notes (i.e. new baby, moving, remodeled, new job, etc.) each time you talk to that customer.  Having those notes helps you have a more personal relationship with your customer, which will keep them coming back to you.
  • D. The small blank square up in the right corner can be ripped off on the perforations and used to just put their name and entered as a door prize drawing slip at your parties. (This way the keep the card to fill it out.)

3. The questions on the card go beyond the normal “would you like to have a party” questions.  They’ll get your customers thinking about the reasons they may want to book a party or here more about your opportunity.  They can mark their INTEREST level which helps you to know who to follow up with for what service.

It even asks the question:  If our host were to become a consultant would you have a party for her?  Then if people say YES, you can show your host that if she joined your team she already had bookings!

4. These cards get your customers to make their “wish lists.”  Then, they give you the names and info of 2 other people you can contact not only to buy special occasion gifts for your customer, but to buy things for themselves or gifts for others.  Also, each time you have a new sale or catalog, you can scan your customer’s wish lists for items that are on special and call them to generate additional sales.

5. You have a place you CAN keep track of how many squares that customer has marked off on their Preferred Customer Card.  This gives you another reason to call that customer.  You can offer them double squares or specials to get their card filled before the expiration date.

6. When a customer calls you, it is so fast and convenient to just pull out their card rather than wait to turn on your computer to get their info.  This helps you to sound more knowledgeable about your customers interests because you can quickly scan your notes.

7. You are reminded to call your customers when you see the file box sitting on your desk.

8. You have their birthday and anniversary info so you can offer them specials during that month, therefore generating additional sales for you.

9. If you already have a customer list on your computer, you can easily adapt to using these Customer Care Cards.  Just print labels from your existing list and stick the labels where the name information fits on the card.  Then, you’ll have an excuse to call them.  You can explain that you’re starting a new program and you’d like to update their information, see if they have a wish list, or see if you can help them with anything.    You can tell them you’ll send them their PC card, you could even mark off their most recent purchase to get them going, or offer them double boxes if they ordered then.

10. The card has a place for you to circle the C, H, or R.  This lets you quickly know if they are a Customer, have been a Hostess or whether you have already talked to them about your opportunity. (Recruit lead.)

11. To help you to keep straight where you met her, the card has a place for you to write the original hostess’s name where you met this customer.

12. There is room on the front of the card for you to write an impression or comment about that customer.  This will help you remember them better when you make those follow up calls.  Take a few minutes to jot something down on each card when you get out to your car, or when you get home.  Do it while the party, people, faces and comments made are still fresh in your mind.  Those few minutes will pay off immensely as you begin to build relationships with your customers.

13. Having a customer list you can easily contact helps you to follow up with your customers.  They will see you as a professional who is taking care of business, while having fun and making friends.  This will help her to feel more comfortable in doing business with you.

14. We call it the “Customer Care Card” and if you refer to it as that, it will imply to your customers that you care about them and want to build a relationship with them.  This will build loyalty and friendships that will impact your business for years to come.

15.  Easily get bookings by drawing attention to this question: “If our host became a consultant would you help her by hosting an event?  ___Y  ___N”  Then after the party, flip through the cards.  If people have marked YES then say to her, “You know, if you were to join my team you already have your first parties booked because these friends put down that they would be willing to help you get started.  Would you like to give it a try?”

Instructions for the Customer Care Cards

The Customer Care Cards include a Preferred Customer Card on the side.  It is perforated so that your customers can take home their Preferred Customer Card and you can take home the portion with their personal information.  The back side of the info card is a “wish list” questionnaire.  It asks which items your customers would like to receive, for which holidays, and who they would like you to contact to fill their wish list.  The card also has a little blank section at the top, which can be ripped off and used as a door prize drawing slip so you can do a drawing whenever you want to during the party, yet customers can continue to fill in their wish lists, etc.  Be sure to get their filled out “care card” as they are placing their order or as they leave the party (even if they don’t place an order at that time.)

BEFORE the PARTY:  The care cards come 2 up on a sheet, but they are perforated down the middle.  CAREFULLY split the cards on the center perf  so they are ready to put into your folders or hand out.
At your parties, pass the cards out to every person. (Or include it in their guest folders.)  During your demonstration walk them through the card.  Begin by showing them the Preferred Customer Card portion, being very excited about your club.  Ask them to write their name on the front of the card, then turn it over.  From there step them through filling out the back.  This will save you from doing it at home before the party. 

You might say the following:
“The first line says redeem only with ___ Me!  Please fill in my name (your name) and my phone number which is 888-888-8888,
and you know I’m with ________ company.  If you ever need anything or any gift ideas, you’ll have my name and number, please call me. 

On the line that says each square represents, please write $20 (or whatever amount you choose.)  This means for each $20 you spend  I’ll mark off a box. 

When your card is all filled, you can redeem it for _____!  The card expires 1 year from today, so please write ____.   Once you’ve filled your reward and the expiration date on your card, please also put it on my portion of the Customer Care Card so I will know what you are working toward”

 
Tell them you will mark off the squares on their Preferred Customer Card and tear it off and give it to them when you take their order at the end of the party. 

To get them more excited and spending a little more at the party say, “To get you started with your card, for each $20 you spend tonight I will mark off DOUBLE boxes. That means when you spend $60 tonight, I’ll mark off SIX boxes!”

Continue walking them through the front of the card asking them to fill in their personal information so you can be of better service to them.  Mention you’ll be sending e-mails and mailings and to mark YES if they would like to receive them.

Then, have them turn over the card and explain your wish list program and how you realize they may not be able to get everything they want all at once, which is why you have a wish list.  They can fill out the contact information of who they would like you to contact or if they just want to fill it out so they would remember what they wanted for future orders tell them that is fine.   Let them know that you will use this information to help them get the items they need and keep them informed about specials.  Set their mind at rest by informing  them of your privacy policy, that you wouldn’t ever give their information to someone else.

To make it easy to use the information you’ve collected and stay in touch with your customers, here are some suggestions based on whether or not you have a computer.  First, we will talk about how to keep track of the information from the cards.  Then, we will address how to follow up.

If you have a computer:

1. Set up a spreadsheet using a program like MS Excel or Quatro Pro.  Include columns for customer number, first name, last name, phone #, address, city, state, zip, email address, permission to email (Y or N), birthday, anniversary, if they have a wish list, and 3 columns for if they were a customer, hostess, or recruit lead.  Also, include columns for preferred customer, if they’d like to be mailed to, and the date they got on your mailing list (so you can purge if they are old and have never ordered.)  (Save your spreadsheet and always keep a backup on a separate disk.)

2. After each party take the new Customer Contact Cards and give them a customer number beginning where you ended your last party.  (For example, your first party has 10 customers.  Assign them customer numbers 1-10.  Then, after your second party start with customer number 11.)  The card has a place for you to circle the C, H, or R.  This lets you quickly know if they are a customer, have been a hostess or whether you have already talked to them about your opportunity.  You can update this as you work with your customers.

3. Enter the information under the appropriate columns on your computer spreadsheet.  There is a little box next to the customer number.  This is for you to mark off once you’ve entered their information into your computer.

4. File the Customer Care Cards in a file box by LAST NAME so it is easy to find them when they call you. (Sort them first by letter using the letter in the square- then alphabetize.)

5. Each month to prepare to send any postcards or flyers to customers, here are the steps you will take:

  • A) Open the spreadsheet with your customer info.
  • B) Sort the data according to the mailing in mind.  For example, if you are sending birthday postcards to those who will have a birthday in October (you would want to do this in September), sort by the birthday column.  Then, COPY the lines for the customers whose b-days are in October and PASTE them into a separate worksheet.  Now, sort these names alphabetically by last or first name, and print out a call list which you will use to follow up in a few days or as you have time during that month.
  • C) Create mailing labels by opening your word processing program (such as MS Word or Word Perfect.)  Do a mail merge to bring in the name, address, etc. onto a label template.  Print them on Printable Stickers.  (Instructions on how to merge onto our printable stickers is on our website under PRINTABLE STICKERS.  Or, use the help feature on your computer and look up Mail Merge.)
  • D) Now you want to create your postcards.  Use our  “Happy Birthday” (PP40545G) Perforated Printable Postcards.  (You can download the templates from our website.)  Type your message in the first card.  Then, copy and paste it onto the other 3 cards on the page.  For example, your postcard could say “Dear ___ (leave room to hand write their first name).  I’m so excited for your upcoming birthday.  I hope you have a wonderful day.  As my gift to you, place an order during your birthday month, and receive 10% off.  Please contact me at 888-888-8888 or myname@myemail.com.  I look forward to helping you celebrate.  Sincerely, ____ (Leave room to hand sign each card.  This adds a personal touch.)
  • E) Stick the labels on the front of the card.  Stick a “You’re somebody special” (S50533) sticker on the front by their name.  To plant a recruiting seed, use the mini “I love what I do” (PSM6502) Printable Stickers as your return address label.  Stamp and mail.
  • F) FOLLOW UP WITH A PHONE CALL!  You may want to pull the actual cards while making phone calls so you can make notes of your conversation which you can refer to next time.  (See our website for more tips to make follow-up phone calls easier and more effective.)

6. Follow these steps whether you are sending keeping in touch postcards, flyers, etc.
7. See our website under Customer Care Cards for an Excel spreadsheet you can download and more details.

If you DO NOT have a computer:

1. Get some spiral notebooks.  Label the front of each for birthdays, and anniversaries.  In each notebook tab the first page with a January tab.  Skip a few pages and tab February, etc.  (You could also use a 3-ring binder and buy dividers so you can add more pages for each month as needed.)

2. After each party take the new Customer Care Cards and look at the birthday, flip to that tab in your birthday notebook, and write the customer’s first and last name and their birth date.  Do this for each customer and repeat the process in the anniversary book.

3. File your cards alphabetically.  (DO NOT assign customer #s until you get a computer.)  We’ve provided a box in the upper left corner for the first letter of the last name to make filing easy.

4.  Each month open your birthday notebook to the appropriate month, and pull those cards from your file.  Then, prepare your postcards as mentioned above, except rather than typing the message, hand write it on a blank paper and photocopy it onto the perforated postcards.

5. After mailing your postcards, keep those Customer Care Cards in the front of your file box so as you have time to make follow up calls, or customers call you back, you can look through those cards and make notes.

See these BLOG POSTS training for more info on how to actually implement these systems into your business so you can FOLLOW up and build relationships with your customers. 

 Are you leaving money lying on the Table? Key 4-Sales 
Click: http://blog.thebooster.com/leaving-money-on-the-table

The Preferred Customer Cards Key 5-Customers
 Click: http://blog.thebooster.com/start-preferred-customer-program

Preferred Hostess CardsKey 2-Hosts
 Click:  http://blog.thebooster.com/preferred-host-program

Are you leaving money on the table?To go to The Booster Website to the category to SEE and Order all the products that go with this training click:

http://www.thebooster.com/306-t5-03-are-you-leaving-money-on-the-table?p=3

Posted by jennyb in Key 5: Customers, 0 comments

BC2607 — Start your own Preferred Hostess Program.

Preferred Host Program

Start your own Preferred Host Program

Use these little Preferred Hostess cards to motivate your hostesses to work harder and to keep track of what they do.  You may think that these are to be used just like the Preferred Customer cards, which they mark off circles with purchases, but there is another way these can be even more beneficial to you and your hostesses.

You will initial a circle on the card when your hostess performs whatever tasks you outline for her to do.

Here are some suggestions. She could get a circle marked off for:
· Returning the guest list within 3 days.
· Returning her WISH list, which specifies the items she wants to earn.
· Calling all her guests before the party.  (Randomly put a sticker such as “Gifts for every holiday” on 5 of the invitations you are mailing out for her.  While she is calling all of the guests to remind them of the party, encourage her to ask if they have one of the “Gifts for every holiday” stickers on their invitation.  If they do, they can bring it to the party for a gift.  If the hostess finds all 5, she’ll earn another square.)
· Every $50 in outside orders she gets BEFORE the party.
· Every BOOKING she gets BEFORE the party.
· Having at least 10 adult guests attend the party.
· Having at least a $400 party.
· Every 2 bookings confirmed AT the party.
· Each additional $100 in orders over the $400.
· Each additional $100 in outside orders AFTER the party.
· Each additional booking AFTER the party.
· Having all the money turned in to you on the close date.
· Booking another party herself.
· Having a $1000 party.

The list goes on and on. Basically, you make a list of what you want your hostesses to do and reward them by marking off circles.  It usually takes 2-3 parties for a hostess to fill her card. When she does, she gets the reward AND becomes a member of your ELITE Preferred Hostess Club.

What do you do for your ELITE Hostesses? 

Once or twice a year, you could invite your ELITE hostesses to a special party. This is where they can see the new items or get the first chance to buy closeouts or discount items. When you do this in the fall, you would offer your ELITE hostesses the opportunity to book for the Christmas season.

Who better to fill your datebook for the fall than your hostesses who you know will work on their parties to be successful? You could have this party be a MYSTERY HOSTESS party where one of the gals there can earn the hostess prizes. Let them order the new stuff and get excited. To show your appreciation, serve your preferred hostesses a light dinner like a salad bar or something easy, yet nice.

Here are some ideas to get you started:

1.  Order the Preferred Hostess Cards, stickers, and buttons to help promote your program.
2.  Decide what you will give as your gift when the card is full.  Be sure to make it something they really want and will work for.

3. Fill out the back of the card with your contact info, etc. and include the card in your hostess folders.
4. Type up a list of the things they can do to earn the squares.  You may copy the list above as a base for your own list.)  Include a list in each hostess folder so your hostesses will know what to do.
5.  At your parties briefly explain the program to your guests and tell them what the hostess of the party is on her way to earning.  Explain that it is fun and easy, and that they could do it too! This will help you to get even more committed hostesses!

START NOW to have a system to reward your hosts.  Once you have the system in place it is EASY to just keep on doing it.  You will find this to be beneficial to you in helping to keep your hosts motivated to DO what you want them to do!

See these BLOG POSTS training for more info on how to actually implement these systems into your business so you can FOLLOW up and build relationships with your customers. 

 Are you leaving money lying on the Table? Key 4-Sales 
Click: http://blog.thebooster.com/leaving-money-on-the-table

Customer Care Cards (V4124) Key5-Customers
Click: http://blog.thebooster.com/using-customer-care-cards

The Preferred Customer Cards Key 5-Customers
 Click: http://blog.thebooster.com/start-preferred-customer-program

Preferred Hostess CardsKey 2-Hosts
 Click:  http://blog.thebooster.com/preferred-host-program

Are you leaving money on the table?

Are you leaving money on the table?

To go to The Booster Website to the category to SEE and Order all the products that go with this training click:

http://www.thebooster.com/306-t5-03-are-you-leaving-money-on-the-table?p=3

 

 Alida asked a question below about how to mark the circles on Preferred Customer Cards, the answer applies to Preferred Hostess Cards too so I’ve added her question and my reply here as well. 

Alida asked:  Jenny…   I just ordered your preferred customer and host cards and love them… I want to use them to reward my customers for placing online orders, referrals and other things that I won’t actually see them for. The first time I plan on mailing them the card to them with a thank you, but after they already have the card, how do I credit them the “circle” I have “thought” about making a fold over note card that thanked them and included a sticker they could place on their card. Then each time they earned one I would send a sticker to add to the card. I decided to try yours so I did not spend tons of time designing it! What is your thought on how I could do this?

Hi Alida, This is a great question.  I’ve had people ask and have answered verbally but I’m not sure I’ve put it in writing.  Here is what I suggest:

Come up with a “CODE” for each month of the year.  Use initials or numbers that mean something to you.  For example, if your mom’s birthday is in January, use her initials.  If your anniversary is in Feb, use the number of how many years you’ve been married, etc.  Once you have the code for the year, write it on a card that you keep on your desk with your Customer Care Cards, and another in your datebook, or order clipboard for easy reference while at parties.

When you mark the circles or boxes on the Preferred Customers cards at a party, or over the phone, use that code.  When they are placing an outside order say somthing like,  “Do you have your Preferred Customer Card Handy?  Great, this order qualifies you to mark off TWO circles.  Please put the initials “AB” and 1/11 on those circles.  Remember, I am here to help you with your gift giving needs so call me when you need something and we’ll be able to mark off more circles.  You’ll have your card filled in no time and you’ll earn _______”

In reality, this is just to keep your customers “honest” (not that you think they will cheat) but just to let them know that you are using a different code each month so they wouldn’t even try to cheat.  Also, when they turn in the card to you, the codes will be familiar even if you’ve forgotten specific orders they placed.

I hope this helps.  If you have more questions, please just ask.  The blog is a great place to ask.  I’m going to transfer this question to the post about using preferred customer cards too!  Thanks, Jenny B

Posted by jennyb in Key 2: Hosts, 2 comments

T5-03 — Start your own Preferred Customer Program!

BC4601T-Preferred Customer Cards

BC4601T-Preferred Customer Cards to make your program easy!

A Preferred customer program or system will help you keep in touch with your customers and keep them ordering from you again and again.

If you would like to LISTEN to this AUDIO training click this BC4601- Preferred Customer Card AUDIO

Many companies today offer some type of club or program to keep their customers coming back to them, rather than shopping around.  Some examples are “Frequent Flyer Programs” or “Frequent Buyer Programs.”  You can develop this type of program for your business as well.  We, at The Booster, have developed many products you can use in what we call the “Preferred Customer Program.”  Some people think it sounds like too much work to start such a program, but it really isn’t, especially when you consider the benefits.  Remember, these are just examples, you can make your program be whatever YOU want.

A Preferred Customer Program is a way to set yourself apart from everyone else in your industry.  When you establish a “club” it helps your customers feel appreciated, and therefore they will continue doing business with you.  We will discuss the three essential parts of making a “Preferred Customer Program” successful. 

 These essential parts are:
1. Setup a program that works for you and rewards your customers.
2. Entice your customers to become members of your program.
3. Use systems to stay in touch with your customers and generate sales.

This little card will help you keep your customers coming back to you. It’s the size of a business card and it’s easy and fun!

Here’s how to do it:
1. Decide what they will redeem the card for when they’ve got it filled.
2- Decide what each of the 20 squares represent ie: dollar value of purchase.
3- Fill out the back of the cards before the party with your name, phone, company, value, etc. (Or just have them do it AT the party.)
 4- Tell your guests about the card during your presentation. Then, when they place their order, give them the card with their name on the front. We have a sticker to put in your catalogs to prompt THEM to ask YOU about the cards (S40332).
5- Encourage them to spend enough to mark off the first square. (You could offer a 2 squares for 1 on their first order.)
6- Then encourage them to call you when they need a gift, etc. so they can fill their card. Just initial each box as it is earned.
7- Let them know they can fill extra squares by being a hostess, bringing 2 friends to the next party, etc.
8-Remind them they are your “Preferred Customer” by sending them a “Customers like you make my day” magnet personalized with your information on our Printable Stickers. 

This is a plan you can develop to be whatever you want it to be. You may want to keep a note on your guest list of who you gave ‘PC’ cards to so you can contact them again.

Wouldn’t you like to boost your average order? 

Then, when you set your dollar value of the squares or circle on your Preferred Customer Card, think of your average order and up it a little. 

For example if your average order is $40 set each box value to $25 so they have to spend a little more to mark off the second box.  (What would an extra $10.00 per guest mean to your party averages?  $10.00 x 8 guests = $80.00 more in sales per party!)  Most importantly, when setting up your program, consider the reward they’ll get  versus the amount of money they will need to spend to fill the card.  Make it worthwhile for your customers and yourselves.

For example, if each box represents $25 in sales they will be spending $500 to fill the card.  So, you should give them a good reward such as $25 in free products or an item for half price.  (At 25% commission you would still be making $106 off that one customer.)   You could make the squares represent $10, so the customer would have to spend $200 to fill the card.  Then, make the reward less, such as getting to buy any item at 40% off.

At each party make sure to tell your guests of various other ways they could earn extra boxes on their Preferred Customer Cards.   These could include bringing an outside order to a party, buying your featured product,  booking their own party, scheduling a recruiting interview, etc.  Then, decide what the reward will be when all of the squares are filled.

You decide what you can afford to offer according to your commissions, discounts, etc.  We suggest for you not to make it too difficult to fill a card, or none of your customers will even try.  To make a greater impact with your card and help your customers remember your name, have them all fill out the back of the card together at the party.  Be sure to have them write their reward gift and expiration date on both their card and your Customer Care Card.

Our Preferred Customer Cards (BC4601) comes in a version were the card is BLANK on the back.  You can either print what you want yourself using our FREE templates, or order the item followed by the PR and we will print whatever you want on the back.  You can either fill in the blanks or something entirely different.

There is AUDIO also training on our BLOG on using the Customer Care Cards.  Just go to Key5: Customers CATEGORY  You can listen there.

See these BLOG POSTS training for more info on how to actually implement these systems into your business so you can FOLLOW up and build relationships with your customers. 

Customer Care Cards (V4124) Key5-Customers
Click: http://blog.thebooster.com/using-customer-care-cards

The Preferred Customer Cards Key 5-Customers
 Click: http://blog.thebooster.com/start-preferred-customer-program

Preferred Hostess CardsKey 2-Hosts
 Click:  http://blog.thebooster.com/preferred-host-program

Are you leaving money on the table?To go to The Booster Website to the category to SEE and Order all the products that go with this training click:

http://www.thebooster.com/306-t5-03-are-you-leaving-money-on-the-table?p=3

Alida asked a question below about how to mark the circles on Preferred Customer Cards under another post but it applies to these cards so I’ve reposted it here:

Alida asked:  Jenny…   I just ordered your preferred customer and host cards and love them… I want to use them to reward my customers for placing online orders, referrals and other things that I won’t actually see them for. The first time I plan on mailing them the card to them with a thank you, but after they already have the card, how do I credit them the “circle” I have “thought” about making a fold over note card that thanked them and included a sticker they could place on their card. Then each time they earned one I would send a sticker to add to the card. I decided to try yours so I did not spend tons of time designing it! What is your thought on how I could do this?

Hi Alida, This is a great question.  I’ve had people ask and have answered verbally but I’m not sure I’ve put it in writing.  Here is what I suggest:

Come up with a “CODE” for each month of the year.  Use initials or numbers that mean something to you.  For example, if your mom’s birthday is in January, use her initials.  If your anniversary is in Feb, use the number of how many years you’ve been married, etc.  Once you have the code for the year, write it on a card that you keep on your desk with your Customer Care Cards, and another in your datebook, or order clipboard for easy reference while at parties.

When you mark the circles or boxes on the Preferred Customers cards at a party, or over the phone, use that code.  When they are placing an outside order say somthing like,  “Do you have your Preferred Customer Card Handy?  Great, this order qualifies you to mark off TWO circles.  Please put the initials “AB” and 1/11 on those circles.  Remember, I am here to help you with your gift giving needs so call me when you need something and we’ll be able to mark off more circles.  You’ll have your card filled in no time and you’ll earn _______”

In reality, this is just to keep your customers “honest” (not that you think they will cheat) but just to let them know that you are using a different code each month so they wouldn’t even try to cheat.  Also, when they turn in the card to you, the codes will be familiar even if you’ve forgotten specific orders they placed.

I hope this helps.  If you have more questions, please just ask.  The blog is a great place to ask.  I’m going to transfer this question to the post about using preferred customer cards too!  Thanks, Jenny B

Posted by jennyb in Key 5: Customers, 0 comments

T4-01 — K-FOLLOW-UP — Is the Fortune is in the Follow Up?

K-Follow Up Pack of Products
Products to help you set up systems to make follow up easy!

Is the Fortune in the Follow Up? I have to admit, you have to have the contact in order to follow up, but once you DO have that contact, there can be a fortune when you take the time and effort to follow up.
Oooo – time and effort!!! Is it worth it???
Well, if you put some systems into place to minimize the time and simplify the effort then YES, it can be VERY worth it!

I’ve put together a PACK of products to help make following up with your SYSTEMS easy. It is just a matter of getting them in place and then FOLLOWING UP! So, let’s get started!  (When you purchase this PACK you’ll receive a PDF of the training on all these different products.  Or, I’ve put the training in various BLOG posts.

Use systems to stay in touch with your customers and generate sales. Follow up! Follow up! Follow up!  There is no point in getting the information if you’re not going to follow up. This PACK includes the products  to get your started implementing these PROVEN systems. The PDF training covers all the products.

The cards V4124 “Customer Care Cards” are designed to help you set up your SYSTEM for collecting the information and then following up and building relationships to make it easy! The back side helps your customers develop a WISH LIST of additional products they would like. There is a place for them to put WHO they want YOU to contact to purchase those items for them as gifts. Complete instructions and ideas are included in the PDF training or a BLOG post.

The card BC4601T “Preferred Customer Card” will help you keep your customers coming back to you.  Many companies today offer some type of club or program to keep their customers coming back to them, rather than shopping around. You can do it EASILY with these little cards. Read the complete instructions in the PDF or BLOG post.

Use these BC2607T “Preferred Hostess Cards” to motivate your hostesses to work harder and to keep track of what they do. You may think that these are to be used just like the Preferred Customer cards, which they mark off boxes with purchases, but there is another way these can be even more beneficial to you and your hostesses. All the instructions are included in the PDF or BLOG post.

Customize these PRINTABLE STICKERS: PSB2305 “Thanks for being wonderful Hostess” with your info using our FREE TEMPLATES. Then use them on your host packets, or better yet, mount
them on a magnet and give them as a little gift to your host after the party. It will stay on her
fridge forever! And how do you think she will feel every time she looks at it?

Send these postcards PP40545CT “Have a Happy Birthday” to your customers during their
birthday month and offer them an 10% discount on any order placed that month as your gift to
them. They’ll be impressed and want to continue to do business with you. Try to actually call
her on her birthday too!

Start a “Keeping in Touch (KIT) program.” See all the details in the PDF or BLOG post. Use PP50377 C or G JustKeeping in touch POSTCARDS to send the info, or, just use it to write a note! You can use our FREE TEMPLATES to print whatever you want onto the cards, pull them apart on the perforations and mail. Simple and EASY!

Set up a system to get reorders from your customers. Send this postcard PP40376C “Time to
reorder…” when they should be running out of something they purchased from you.

Customize the PRINTABLE STICKERS PSB5307 “Customers Like you make my day” with
your info using our FREE TEMPLATES. Then use them on catalogs that you give to your customers,
as return address labels on packages, or mount them on magnets and include them as a little
gift when people place an order.

Turn your business cards into magnets with the BCM “Business Card Magnets,” or the stickers
included in this Pack can also be “stuck” onto them. (You’ll have DOUBLE STICKY since both the
magnet and the sticker are sticky but they work fine.) When you use these stickers you create
a “Relationship” building magnet, not just a business card magnet, because she’ll feel special
every time she looks at it. It conveys a VERY different feeling than just a business card but
serves the same purpose in that she has your contact info handy.

Put the Magnet MPR70334 “Fortune in Follow up” on your fridge! You’ve gone to all the work to START the relationship, now don’t let all of those valuable contacts go to waste! They are
potential orders and money in your pocket. Beside, the relationships you build will enrich your life
along with your pocketbook. Just set up your SYSTEMS and BE CONSISTENT in your Follow-Up!

Be sure to check out the other “Money Saving Packs” with training that are available to help you
be more successful in every “KEY AREA” of your business!  They are on our website under ALL PRODUCTS> OTHER PRODUCTS > K-Packs.  Here is the direct link: http://www.thebooster.com/202-k-packs-22

The direct link to this K-FOLLOW-UP Pack is:
http://www.thebooster.com/k-packs-22/1973-k-follow-up-pack-to-create-systems-to-follow-up.html

Posted by jennyb in Key 4: Sales, 0 comments

Key 5A- Customer Service-Get Committed Customers

Key5A-Have Committed Customers- Say Thank YOU

Set yourself apart by thing the little things

KEY 5A:  Customer Service- Say Thank You!
Building relationships with your customers and hostesses creates loyalty and repeat business.

 “People don’t care how much you know, until they know how much you care — about them!”  

One of the greatest things about working a party plan or direct selling business is that you can work with, and get to know lots of people.  When you show  your customers that you care about them they will care about you and your business.  Many times your good customers become hostesses and your good hostesses become your team members.  So taking the time to let those “good customers” know you appreciate them is building relationships that builds your business!  But, do you know in advance which customers will become your GOOD customers?  No, so the trick is to treat EVERY customer as a GOOD customer and see what develops.

 “Treat every customer as if they sign your paycheck…because they do.”   — Unknown

“If YOU don’t take care of your customers, someone else will.” — Unknown

What constitutes good customer service?
Two people go into a fine restaurant. The food is as delicious as it is expensive. The meal takes nearly three hours.
A soccer mom pulls up to the drive-up window of a fast food burger joint. Running late, she is delighted that the line of cars moves swiftly. The entire process takes three minutes. The kids eat their food on the way to the game.

Of the two different restaurants – which had better customer service?  Each group was very happy with their experience, but if we had switched the restaurants, neither group would rate the customer service very high.

What constitutes good customer service is specific to each business and each individual. It is a function of the customer’s expectations. If customers expect products or services delivered quickly, then the faster the delivery, the better the service. If customers expect finer service and quality, then the person giving the service should focus on that.

To be effective at customer service an organization or person must manage two key areas of its operation effectively:

Ability—  Provide your customers with the products and services they want in a swift and efficient manner.

Attitude—  Have a courteous and helpful attitude to all you come in contact with.

Exceed expectations to win their hearts and business.

What are your customers’ expectations?
 
“Here is a simple but powerful rule – always give people more than what they expect to get.”       
– Nelson Boswell

Many customers come to a party expecting to be introduced to products, make their purchases, and after they receive their products in a timely manner they figure they may never hear from you again.  The trick in this business is to EXCEED THEIR EXPECTATIONS.

The first step is getting to know your customers.  Before each party get a copy of the guest list from your hostess. Bring that list with you on a clipboard.  Then, when guests start arriving you can greet them, get to know them, and make notes by their names so you can remember them and gear your service to meet their needs.

For example, if you sell makeup and skin care products you might greet a guest who immediately tells you “I don’t wear makeup.  I don’t have time for all that stuff.”  During your demo and your one-on-one time afterward you can point out the quick-and-easy skin care products and the long-term importance of it.  Or, maybe she doesn’t wear makeup because she doesn’t know how.  You could schedule a personalized make-over with her.  On the other hand, other guests may be used to using the most expensive products on the market.  Therefore, you can focus on pampering them, pointing out the luxurious higher-end products.

Most of all, exceed your guests expectations by keeping in touch with them and letting them know you look forward to helping them with all of their product needs.  Let them know you would love to give them more great ideas over time, keep them informed about special offers, and even help them pick out gifts they will need throughout the year.  Make them feel like they can call you for any personal need or any gift need and you’ll do the work to make it as easy, affordable, and timely as possible for them.

When your focus is to MEET THE NEEDS of your customers they will interpret that to mean you care about them as individuals not just dollar signs.  Let them know they are special to you.

Offer gift wrapping, custom decorating sessions, put them on mailing lists, call them when their favorite items are on sale, etc.  Do whatever you think they will appreciate and will win their hearts and their business.

“There are no traffic jams along the extra mile.”
– Roger Staubach

“Biggest question: Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?”- Jeffrey Gitomer

Keep in touch with your customers
 So many times we have parties, take the orders, deliver the products, and then focus on our upcoming hostesses.  But, what happens to all of those past guests and hostesses?  Many times we get busy and forget them and we find ourselves out “beating the brush” searching for new ones.  What is the value of a customer?  To GM’s Cadillac Division it is $426,000 for Pizza Hut it is $12,400. 

 Did you know…
•  The top 6% of cellular phone users represents 69% of the total usage.
•  The top 6% of the United Kingdom’s cola users represent 60% of its consumption.
•  25% of cars are rented by the top .02% of clients.

Add that “Special Touch” at a price you can afford!

Once you understand the concept of developing long-term relationships with your customers, you may wonder how to get started doing it.  The Booster makes LOTS of products to make it easy. 

Here are a few ideas.

1)  Let your customers know that you appreciate them as a person, and as a customer.  Put stickers like “Thank you for your order” (S50223), “I value your business and loyalty” (S50433), and “I really appreciate your business” (S50500) on their order forms or the products you deliver.

2)  Frequently send customers and hostesses sale flyers.  Inform them of special offers, new products, benefits of joining your team, and keep your name, products, and services fresh in their minds.  Use stickers like “Customers like you make my day” (S51464) and “I value your business and loyalty” (S50433 or PSA5206) to seal envelopes and flyers.  The printable stickers are also great mailing labels and return address labels or put them on magnets and give them to your customers to put on their fridge.

3)  Send thank you notes, and Christmas cards. 
 Send notes to hostesses, customers, etc.  Included in your keypack are a variety of Thank You and Christmas cards.  Key 2 Postcards are also great to use for hostesses “Thank You’s” as well as Key 5.) Remember, a handwritten note is always appreciated.   Your goal is to create loyalty by setting yourself apart from others they may do business with.
HINT:  Fill out the Christmas card at the same time as you do the Thank You card. It will make it more personal as you’ve just worked with her. Then when the busy Chrismas Season comes, you are all done!

4) Send the “Birthday” Printable Postcards (PP40545 with our text or purchase them without text and print whatever you want using our FREE templates) to your customers who are having  birthdays that month.  Then, follow up with a phone call to see if you can help them with anything.  Offer them a certain percentage or dollar amount off any order placed during their birthday month.

5) Stick the “To reorder…” stickers PSM4501 printed with YOUR info ) directly on the bottom of the products that customers will use up and need to reorder.  Point it out and tell them something like “I’ve included my phone number and email address on the bottom of this product, (candle, makeup, mix, etc.) so when it’s running low, you can EASILY contact me for more.”

6)  Use stickers on free gifts (S51114 or S50282) so they know you’ve given them something extra!

7)  Use Printable stickers or the “Save this receipt for your guarantee” (S50382) to remind customers about free samples and guarantees!

8)  Let your customers know that you look forward to helping them again.  Put stickers like  “Call me anytime to place an order” (S40247 or S47008) on their receipts.  They’ll know that you’d love to help them again, and they are welcome to call you anytime.

9)  When someone books a party, immediately give them an “I’m so excited to work with you bookmark” (BM52609).  It will make them feel special and get excited for the party too.  Print your contact info on the “I value your business and loyalty!” printable sticker and put it on the back of the bookmark, catalogs, hostess information, etc.  Follow up with Bookmarks like “Thank you-Value Business (BM52610) or “I’m so excited to work with you.” for your customers.
 
10)  Treat every customer with respect and be sincere!  You can even WRITE little notes on the bookmarks or printable stickers and put them on the outside of envelopes, on invoices, etc. to add a personal touch!

Put this TEAM CARD “If YOU don’t take care of your customers,someone else will.” up in your home.  Put it by your computer, or on the fridge!  Every time you read it  ask yourself the question, “So what am I doing for my customer?”  Even if it is just as simple as droping them a card, making a quick phone call, putting a sticker on your order forms, or any of the other suggestions we’ve given you, they DO make a difference and help to set you apart!  These little things are the special touch that make a BIG difference.

What to do about “problems” with customers.

After you’ve done your best when working with a customer, you may find that you’ve made a mistake.  That’s OK.  We all make mistakes.  Just admit it to your customers.  If you mess up on an order and need to fix it, send that customer an apology note with the correct product.  They’ll appreciate that you are taking responsibility and doing your best to make things right.  Put an “Oops” sticker (PR50527) on the note. (Or use the Oops Postcard PP58209G.)
 
“Once we realize that imperfect understanding is the human condition, there is no shame in being wrong, only in failing to correct our mistakes.”                           —- George Soros

Great customer service is about making people happy, but the fact of the matter is that there are some people – luckily very few – who will never be happy, no matter what you or anyone else does. They take special pleasure in making sure that your costs are as high as possible. They demand premium service but refuse to pay anything more than bargain basement prices.

These are not customers. Customers are those people who contribute to your bottom line. If someone cannot sleep at night because he thinks you may have made a profit by doing business with him, then that person is not a customer; he is a distraction. Worse, these are usually the same folks who take delight in abusing relationships.

Companies spend far too much time trying to please people who just can’t be pleased. They become distracted by the “squeaky wheels,” while effectively ignoring the silent few who are responsible for driving bottom line performance. All of this they do in the name of customer service.

Instead of spending time, money, and effort on the squeaky wheels, wouldn’t it be more profitable to focus on improving service to people who will appreciate it? People who will therefore buy more? People who are honestly glad to see you succeed?

World class customer service doesn’t mean you have to make everyone happy, just your true customers. It’s OK to send the distractions to your competition; just make sure you’ve done your best, and do it politely.

See ALL the products mentioned in this training AND the BONUS PDF about what to do when you meet one of “Those” on our website under KEY PACK CLUB INFO > KEY  5A  http://www.thebooster.com/288-kpc-key-5a-customer-service

In addition to all the things building customer relations does for your business, it also makes doing business rewarding and fulfilling.  Enjoy working with your hostesses, customers, and team members!  Set goals to build better relationships today! 

See the new Book  Make Your Connections Count VB5126 for wonderful information from 20 Top Experst who share strategies that work. http://www.thebooster.com/vbbooks-192/2428-vb5126-make-connections-count-book.html

Posted by jennyb in Key 5: Customers, 0 comments