Key 0- Overall Business

The ideas in this category will be for your overall business. It will effect ALL the key areas.

T0-08 — Stickers: WHO, WHAT, WHEN, WHERE, WHY & HOW!

Stickers keep talking when you stop!

WHO?  YOU should be using stickers because they have a tremendous impact on your business!  Customers tell us they love using them because they do the talking for them.  Who notices them?   Everyone! 
WHAT?  Booster Stickers! Because they are graphically designed to be eye-catching and get attention!   We have colorful designs that look like little logos!  People are drawn to read them, then because they are graphically designed, then the RIGHT side of the brain will read them over and over again even when they just glance at them!
WHEN?   All the time!   Stick them, refer to them, comment on them and stick them some more!   They’ll get you responses all the time!   When you use stickers you are constantly planting booking and recruiting seeds in a way that people become curious and start asking you questions. 
WHERE?   Everywhere!   Use them on everything such as invitations, catalogs, envelopes, your products, folders, packets, business cards, brochures & you can even wear them!   Since there are different designs for each of the Key Areas of your business you’ll want to use a variety to get them thinking about all the benefits of your business.
WHY? Because stickers encourage customers to talk to you!   They generate more people at your parties and more sales! They make customers feel good because they can see you’ve taken that extra moment to put a “Thank You” sticker on their invoice.   They get people thinking about your booking and recruiting opportunities without you having to say anything!   In fact, when you use them on every invitation you are planting seeds before you even meet them.   And most important WHY is: THEY WORK! 
HOW: Just START!   Start putting them everywhere (of course you have to order them first) and you’ll be amazed at the difference little 2 cent stickers can make for your business! 
Remember to apply the A-B-C-D formula! 
A Success Formula
If the B for Benefit
Is greater than the C for Cost
Then D = DO IT ! 
Give it a try and see what stickers can do for you!
Start shopping now- Just click SHOP ALL PRODUCTS then STICKERS in the categories down the left.  Then click the KEY AREAS of your business you want to boost  Or, click the Key Area Categories, then click STICKERS in each one. 

Click HERE to go to the Shop All Stickers Category:

Posted by jennyb in Key 0- Overall Business, 0 comments

T0-05 Creating Momentum

0-05-Creating-Momentum Idea

How can you create momentum in your business?

January sets the tone for your entire year….  but every day is the beginning of a new year!
What do you want to happen in your business?
Basically you have two choices
Maintain the status quo OR Make your business grow!

Which is it that you want?

If you just want to maintain the status quo, that’s fine, just keep doing what you are doing.  Let’s look at what happens as you have parties regularly:

If you do an average of AT LEAST one party a week, you probably won’t lose any ground.  You’ll stay about the same, you may get the occasional recruit.  Keep in mind that you’ll have to work really hard to keep that one party a week because if you have a cancellation or postponement, that will set you back even more.  You wouldn’t have gotten that next booking or met that next customer….  You’ll have to work harder on getting outside orders, get on the phone to keep even that one party per week.  I warn you, it can become really hard to stay motivated and excited about what you are doing.  One negative comment, or NO, can really set you back and slows your momentum even more.

If you are only having ONE party a week, how many NEW people are you meeting?

What happens when you hold TWO parties a week?  You see a shift in your business!  You are more organized.  You know exactly what you need to do when.  You are out meeting people and sharing your products and opportunity so you are improving  your communication skills.  Your cancellations or postponements are rare because you are following all the steps to a successful party.

If you are having TWO parties a week how many people are you meeting?  Think about it, you’ve just DOUBLED your contacts!  You tend to be MORE enthused in your products and opportunity!  You are getting better and better at your presentation.  There are far more positives than negatives and that keeps you more positive!

Once you COMMIT to consistently having TWO parties a week, you see a shift in your business.  You begin to PLAN on being successful.  You PLAN the time to do your business.  You become energized by what is happening … the growth you feel is electric!

Now, what happens if you start having THREE parties a week? 

You’ve now TRIPPLED the contact you’ve made and you’ve TRIPPLED the money you make!  This is when you really begin to see a vitality come into your business.  You become more focused.  You’re actually able to do more!  You get into a routine that builds on your success. (What if you don’t have the time to do 3 parties a week and you still want to see a boost in vitality and income to your business?  It IS possible- keep reading!)

What do you do?

1) Make a decision!  What do you want?  Where do you want your business to be by the next quarter, mid way through the year, by the fall, by the end of the year?

2)  Face up to WHAT you need to DO to achieve your goals? Believing in yourself and keeping a positive attitude ARE important, but what you actually DO is equally important!  When you combine BOTH you become a winner.  We have a bookmark (BM72628) that says” A party fixes everything! Need Money? Book a party! Need Recruits? Book a Party. Need more parties? Book a Party!

It all starts with booking and HAVING parties.  The more successful the party is, the better!

3) Have a PLAN to make EVERY PARTY as successful as it can be!  Yes, there are specific steps you can take to bring you success.  Embrace your decision.  If you want success then you need to DO what is necessary to bring that success into your business.  All the wishing you do without the action will only give you dreams, not REALITY.  If you want the reality of a successful business  … take the steps to success!

4)  I know it can be hard, so give yourself an edge.  “Say it with Stickers!”  How can this help?  I’ll let my customers say it for me:
— I am so thrilled with your products! I have purchased the K-Success SIX Pack, random stickers, the ‘pick-a-date’ pack and buttons, but I must say the stickers are my absolute favorite! I put them on everything. My husband helps me put them on all of the invitations and when I explain what they are to the Hostesses they get really excited. By following the steps in your K-SUCCESS pack and divider system, my business is really starting to pick up and I am regaining my momentum. Using the stickers has really boosted the attendance at my parties. I finally joined the Key Pack Club, too, so I am looking forward to getting stickers automatically every month! Thanks so much! –Tia Johns
–Rave Review on Stickers! I have been using stickers since I started my business and love how they add color and emphasis to my invitations, postcards, thank yous and catalogs. Thanks for making them a great tool and affordable.
–Maren Larson – Jackson, MN

— Love ALL the bright, colorful stickers! I use them on every invitation, order sheets, and even my general mailings. I’m getting positive comments on them at my parties too. My favorite item is Booster Bingo! I am able to use MY products in the squares, which draws attention to those that I am detailing. I hand out a Bingo Card and ‘Wish List’ at the beginning of my presentation. This keeps my party guests ‘on track’ by paying attention to what I say, and what I’m showing. Thank You for so many fabulous ideas!   –Susan Schotten – Austin, CO

— Fanta-stick! I LOVE all the wonderful tools that you have to offer and I also LOVE the fact that you can even make your own stickers to fit your needs if you don’t see something in particular that you would like. (See the Printable Stickers) The Key packs are a wonderful tool in helping your business and they show what you can do with each and every sticker that comes with them!!!!!!!  Mary Strassburg – Weston WI

5)  START!  Using the stickers increases your odds of boosting your results.  Sure, you’re going to run into rejection, no’s and people not calling you back.  Are you going to let that stop your momentum?  Or, are you going to do those “little things” that make a BIG difference in overcoming all the negatives and planting the positives?

6) ADVERTISE!  “Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action!  You HAVE to put out there what you want to come back to you!

How many times at a party can you say the words “Have you ever thought of doing what I’m doing?” to get your customers thinking of this concept?  Once, maybe twice?  But how many times are they THINKING it when the sticker is put in or on your catalogs and folders?  You want to SAY it at least once in your “one-liners” that you mention during your party, but when you use the sticker, they’ll be thinking about it MANY times throughout the party.  This is advertising!  I often refer to it as “planting seeds.”  Once you plant, odds are that things will grow….  But it you don’t plant- what are the odds of things growing?

I challenge you to make a plan, then follow it!  Do whatever you need to do to fill your date book.  Then, do everything you possibly can to make each party as successful as it can possibly be!

Use the stickers to BOOST your odds.  Our customers that use the stickers tell us that they get the “Boost” in results as if they were holding 3 parties per week when they are only holding 2.  HOW?  Because they get a boost in attendance so their customer list grows.  They get a boost in bookings so they are consistently getting TWO new bookings from each party- their datebook stays full from parties so they can spend time following up with customers and getting even more sales rather than having to chase down bookings.

They are getting MORE recruit leads and recruits because people are drawn to their momentum!  They want to be part of a winning team with a winning, committed leader.  All of these things bind together into greater success.

Click this link to go to this T0-05 Creating Momentum CATEGORY in the FREE TRAINING on our website.  You’ll see a selection of some of our most popular products and packs to help your business not only go and grow but SOAR!

Listen how host coaching relates to priming the pump!

Posted by jennyb in Key 0- Overall Business, Key 7: Motivation, 0 comments

Welcome, I’m Jenny B

Hi, I'm Jenny B, Welcome to The Booster

Hi, I’m Jenny B, Welcome to The Booster

Hello!  I’d like to welcome you to the official BLOG for “The Booster – Jenny B”

This year (2019) we are celebrating 38 years of helping people like you, who are in the Party Plan or Direct Sales Professions to Boost Your Businesses!  We have helped over ONE MILLION consultants and the most common testimonial we receive is,  “I am absolutely AMAZED what a 2¢ sticker can do for my business!”

As I post different training in this blog I’ll be referring to a few of the HUNDREDS of testimonials from our customers.  You are more than welcome to add YOURS to the list by commenting on this blog.  We all LOVE hearing YOUR success stories.

Now, please let me take just a minute and tell you what The Booster is all about.

During our 38 years in business we have developed over 2000 products which are “The “little things” that make a BIG difference to your business!”

My business concepts come from my grandfather who during the depression years had a nanny, gardener, housekeeper and whoever else he could hire to give people jobs. You see, he said, “Sales is King!” in that those in sales are really what makes the economy go around. He, who had come to America before WW1 with only a few dollars in his pocket eventually became a salesman and developed one of the top vacuum cleaner sales organizations in the United States.

He built that business based on two principles:
1. People don’t care how much you know until they know how much you care about them.
2. Sell the sizzle not the steak! (Which means to share with your customers WHY they need your products and how they will impact their lives.

In 1981, after being top sales in the state of Utah in a party plan company I had joined, I had an opportunity and filled a need to offer products to those in the party plan/direct sales industry that make it easy to apply my grandfathers’ principles. These products have proven to help hundreds of thousands of our customers to Boost their Businesses

The Booster offers stickers, postcards, buttons and more that are developed especially for you. We offer products to help you do the things the “BIG” companies do, yet personalize them for your small company (within your big company.)

In 1996 we divided our products into the “Key Areas of your Business” to help you to focus and be more successful in each of those areas. As you browse through our website and this blog you will find the products and training are divided by those keys. We call them the “Keys to Success!”  See if this doesn’t sound like what you want to have happen in your business (in a nutshell):

Key 1: Get Bookings Booming
Key 2: Have Happy Hosts
Key 3: Attract Greater Attendance
Key 4: Get Sales Soaring
Key 5: Have Committed Customers
Key 6: Have Raving Recruits
Key 7: Motivate & Inspire
Key 8: Recognize & Reward
Key 9: Have Seasonal Success!

Then, in order to help you apply each of those keys to EVERY party/show we developed the “10 Steps to Successful Parties System.” This system helps you to integrate each KEY into every party or show to become as successful as you can be.  Our “Success System Dividers” V1003 offer this training and help you get organized.

And, YES, we offer you products to purchase to implement the ideas we teach. It is so much more effective to spend a few pennies to encourage people to attend your parties than the cost of only a few attending. We offer the TOOLS you can use to build your business. If you were trying to build a house, would you want to do it without hammer and nails? Would you rather use a hand screw driver or an electric one? Booster products make that kind of an impact that power tools make to the carpenter! Read some of the testimonials and reviews of products on our website.

Our products are now listed in our shop on ETSY.   You can click the SHOP FOR BOOSTER PRODUCTS link at the top of the BLOG or the direct link is  now goes to this blog.

We have divided The Booster products on the ETSY site by the KEY they are designed to help you with.  Obviously, some products are effective in multiple keys of your business but they will only be shown in 1 category or KEY.  This is the FIRST number of the item as well.

Click on any of the products in the KEYS/CATEGORIES.  Click the different categories HERE in the BLOG for simple training about using stickers on your invitations to boost your attendance, bookings and recruit leads!  Each of our Blogs will link to KEYS/CATEGORIES of products on our website to make it easy for you to apply the principles we teach.

We keep our prices so affordable you can’t afford to NOT use our products!

So, welcome to The Booster! Please, check back often for all kinds of training to Boost your Business.  Soon there will be Audios and Videos to go along with many of the posts.  With this training you will learn how to use these tools to build a thriving business. Browse through the products and think about how they can impact your business.

Sincerely, Jenny B

We are gradually getting items up on the ETSY site.  If something you want is not there, you can call us at 800-553-6692 or 435-245-6088 and leave a message if we are not available.  You can then place an order by phone.

Posted by jennyb, 6 comments

WHY should you put 4 stickers on every invitation?

K-Invite Pack

Boost not only your attendance but your bookings and recruits when you use 4 stickers on every invitation.

I’ve done this training at conference many times.  Let me share with you what happens…

Here is AUDIO you can listen instead of read!  Jenny B shares what a difference the stickers on your invitations can make!  (Right click and SAVE to your own computer to listen on your ipod!  Or just click to open in a new window and listen on your computer!

Most times I ask this question, people laugh and say, “Jenny, you want to make money!” and I reply, “Well, yes when you purchase stickers I do make money, but what is MORE IMPORTANT is that YOU make EVEN MORE money!”

First I ask: How many invitations do you send to a party?   (The average is usually 30)

Then I ask: How many people come?   (Average is 8 — but customers who regularly use Booster products average is 12!)

Then I ask: How many people are learning that you have both booking and recruiting opportunities to offer?   As people think about it they realize only the 8 attending the party or show are learning that they have opportunities!

I then ask: How many are NOT learning that you have opportunities?   I can see the lights go on when people realize that 22 people they are sending invitations to are not getting the opportunity to learn that they could earn FREE products or a great income.

 So, how do you solve this problem?  

When you put both a booking and recruiting sticker on EVERY invitation, you are at least planting seeds with EVERYONE!

Do you know in advance when a seed will land on fertile soil?

Why waste opportunities?   You have that person’s undivided attention for 30 seconds to 1 minute.   Why not plant seeds?   Another advantage is that every time they read one of the stickers, they think about the invitation again and again.   This helps to plant the information into their long term memory.

I then share with them the A B C D formula. So I will share it now with you….

A = A success formula.

B = Benefit.   If the BENEFIT is greater than the



Does that make sense to you?   That if the Benefit is greater than the Cost to DO it?

Let’s do the math.   It COSTS an average of 50¢ to put a “Bring a friend, receive a free gift” type of sticker on 30 invitations. (Average cost for stickers is about 2¢ each)   If just ONE person brings ONE friend and that friend spends $40, how much do you make?   (With a 25% commission you would make $10.)

So, is the BENEFIT of $10 worth spending 50¢?   If it is, you should DO IT!

Then think of the additional benefits of:

  1. TWO friends coming to the party
  2. the original guest coming because she could bring a friend (or she wouldn’t have come) and she spends $40+
  3. or one of those friends booking a show and starting a party chain in a new neighborhood.
  4. You meet your next new recruit in that new part chain.
  5. The list of possibilities goes on and on!

I can’t guaranteed what WILL happen, but I can guarantee that you WILL MISS 100% of the opportunities you don’t take!

  • At this time of economic slowing can you afford to MISS someone who is looking to EARN free products and will be a hostess for you?
  • Can you afford to MISS that person who is looking for an extra income?
  •  Can you afford to MISS the person who would have come to the party and brought that friend?
  • What is the risk? $2.00 per party!
  • How much do you LOSE if you don’t give it a try? $10, $20, $50 or $100 in PROFIT per party? Bookings? New Recruits?
  • Every day you wait you’re losing opportunities!
  • Do you really want to see your business be more successful? Give it a try! ORDER TODAY!
  • Do you know where would your “Break Even” point be for this concept?
  • You would have to put “Bring a friend” stickers on invitations for 10 parties and ONLY ONE person bring a friend before you would begin to go in the hole!

So, it is time for YOU to make the decision.   Do YOU want to have a more successful business?   Stickers REALLY DO make a BIG difference and with our system dividers (V1003) make it is so easy keep your stickers organized and follow the “Steps to Success!”

So let’s clarify what the FOUR stickers on every invitation should be:
1- A Key 1 Booking Sticker
2- A Key 6 Recruiting Sticker
3- A Key 3 Attendance “Bring a Friend” type sticker
4- A Key 3 Attendance “Having Fun” type sticker or a more company specific sticker telling something about your type of products.

See the K-INVITE Pack!  It gives you 8 sheets of stickers for your invitations.  There is enough to put 4 stickers on each of 140 invitations.

You’ll receive 2 COMBO sheets of Booking Stickers, 2 COMBO sheets of Recruiting stickers and FOUR sheets of Attendance type stickers.

Place your order TODAY and get started watching your business grow!

Here is the direct link to the K-Invite Pack on our website:


Easily attract more people to your parties with these Printable Stickers

NOTE:  I’ve created the stickers in PRINTABLE format-  see all the details in this blog post:


Here are a few FIVE STAR testimonials that were posted on our old website:

   Jenny B Stickers will change your business…
Ann Langdon – Tucson, AZ (Sunday, June 29, 2008)

I have been using Jenny B stickers for a little over a year now. I have the full binder of stickers and I use them all!

Stickers go in my catalogs, on my invitations, in my hostess packets, and on my recruiting folders.

I mail post cards to potential recruits, Hostesses, and customers when they show an interest in my business.

I won the company trip to Hawaii last year and I don’t think I would have done so well with my sales and recruiting if it were not for the stickers I put on my invitations.

Let me give you a recent example of what the ‘bring a friend’ sticker has done for me. I place these stickers on EVERY invitation I send.

In February I went and did a ‘New Start’ show. (A new team member coming into the business) When I was done and writing up orders a guest walked up and told me she had come with her mom because of the sticker that said her mom would get a free gift. This guest booked a show and asked me about my business.

I gave her a recruiting packet to go home and review. She called me 3 days later and signed up! She was so excited she did not even wait for her show she went out to my website and ordered in her starter case! That was in February.

She has continually been in the top 1 or 2 in sales in my Unit, and has even beat my Division manager in sales once or twice! OH and did I mention that the first thing she did was order her Jenny B stickers for her invitations! She knows the value!

Just think, if I had not put that sticker on that invitation she would not have come and I would have never signed up this great recruit!

You just never know what a sticker could do for you but, I can guarantee you that ONE sticker has paid for EVERY Jenny B item I have ever bought and then some! Thank you Jenny B! I would not be where I am today without you!

   I recently started…
Susan Schotten – Austin, CO

I recently started using your stickers on all my invitations, as well as the preprinted Hostess Coaching cards.
They save me time and have such a colorful presentation.  I do believe the stickers help draw attention to the invite and I can tell everyone about the business opportunity, not just those attending. I use the RSVP on Everything!

   It is working for me TOO!
Michelle – Beaverton, OR

Well, I have read all the testimonials on how these products have ‘boosted’ others sales. AND, I have to say, I think it is working for me TOO! I have been using stickers on all my invites and in my catalogs for several months now, and ironically, my average guests order has gone from about $40-50 per guest….to about $70!! I am very impressed!!

 Truly AMAZING!!!
Tiffaney Kelley, Coppell, TX

I am a Slumber Parties distributor and I have to admit adding the stickers to the back of my invitations have helped increase attendance. I have more people showing up to my parties and it’s amazing!!! I am looking forward to placing my next order so that I can increase my recruiting efforts as well. Thank You so much to the Booster! Jenny B is truly AMAZING!!!

  Increased party sales
Kat Quarterman NJ

I must say that I have been following the 4 stickers on the invitation and it has increased my attendance, gotten the guests there on time (which was a huge problem in my business!), many guests brought a friend, and ultimately has increased party sales!! Kat Quarterman NJ

   Bring a friend
Melissa Barrett – Scottsdale, AZ   (Monday, November 03, 2008)

I just wanted to tell everyone what a HUGE differnce it has made in my business to add the ‘bring a friend and receive a free gift’ sticker to my invites. My parties have doubled in size which in turn has double my earnings!

Great value!
Honey Saylor – Atlanta, GA   (Monday, April 02, 2007)

I purchased two of these packs already. They are a great value and perfect because they cover many of the areas. The stickers are high quality and even the ones that I didn’t think I’d use – I found myself using. Wonderful to start your guests thinking about your business and the gifts they could recieve by hosting!

Your’e A Winner
Wendy M. Lewis – Chicago   (Monday, May 22, 2006)

I have been in direct sales for 6yrs. I have been ordering stickers for a year now. My attendance has increased. I use the “You’re a winner” stickers and the guest always hands me there invites along with placing a order. I also wear the button “I love my job ask me why” I have picked up recurits every where I go. I have that button on and it never fails anyone that have contact with me ask why do you love your job. I cannot count how parties have been booked from that button. Jenny, I have to admit that putting your stickers on my invites and on my catalogs and just everything has made my business grow.  I just want to say thank you. Also the telephone calls from your staff make my day.

Sarah Mattar – Aloha, OR   (Tuesday, March 14, 2006)

I love the looks of these stickers and I love the fact that they jump out at you when you see them on catalogs, invites and flyers. I’m so glad my leader gave me the name of this website.
Keep up the great work!!

Laura Love – Kelley,IA   (Tuesday, March 07, 2006)

I placed my first order with the booster and received it the other day – I LOVED everything! It was better then Christmas! I really look forward to using all of the items I got. I really believe in these products and love reading all the helpful hints and tips on the website. I couldn’t sleep the night I got my order – I was too busy coming up with all kinds of ideas on how to use the items I got. It was exciting. I am building a downline and will be referring EVERYONE I recruit to use the Booster products! They are awesome and I really believe that utilizing these products will definately BOOST my business! Thanks a bunch! You guys are great!!

Lenore Wossidlo – Pittsburgh, PA   (Sunday, March 05, 2006)

I have been in direct sales for 11 years, and I just started using stickers on my invitations on a REGULAR basis. At my last party in February, we had low attendance, even though the hostess and I did all the right coaching, etc. etc. But the party ended up at over $500 and one person joined. I truly believe that all the stickers on the invitation made a difference because when we made the reminder calls, people ‘remembered’ our invitation.

Mindy – Keflavik Iceland   (Sunday, March 05, 2006)

I love the booster stickers, because I can promote my business without even saying anything verbally, it’s all on the sticker. Since using booster, I have more than tripled my business and recruiting. I went from having about $600 in sales and no consultants every month to over $4000 and 3 Consultants signing each month. Booster stickers really help. Thank you Booster.

4 Stickers per invitation
Kimber Boshers – Pulaski, TN   (Saturday, March 04, 2006)

I have been with my direct sales company for 4 years and, after getting off to a GREAT start in 2006, I decided to track back through the years and see what progress I’ve made. I discovered that in previous years my highest January sales fell under $500 and my highest February sales were just over $800. In 2006, I had over $2600 for each of those months!!! I didn’t hold more shows, I simply had much higher attendance and a better prepared hostess!! I encourage everyone on my team to use those 4 stickers per invitation AND implement the Host Follow Up Erase board… they’ll make a HUGE difference.

 Please SHARE your testimonial below in the comments!

Posted by jennyb in Key 0- Overall Business, Key 3: Attendance, 0 comments