Our products have moved to ETSY

Our products have MOVED!  www.TheBooster.com now goes here to our BLOG.  Our products are on an ETSY store at www.ETSY.com.  You can search for TheBooster or go directly to: https://www.etsy.com/shop/TheBoosterJennyB

Currently, a limited amount of products (some of the most popular) are on the ETSY store, but I will gradually be adding more.  Mark our shop as one of your favorites and I think you’ll get emails as I post new products. 

Speaking of emails.  If you want to receive our emails, please subscribe to our NEW email server:

just fill out the form at CLICK:


If there is something you want there, but isn’t yet. Please comment or email us at TheBoosterJennyB@hotmail.com

Posted by jennyb, 2 comments

Welcome, I’m Jenny B

Hi, I'm Jenny B, Welcome to The Booster

Hi, I’m Jenny B, Welcome to The Booster

Hello!  I’d like to welcome you to the official BLOG for “The Booster – Jenny B”

This year (2019) we are celebrating 38 years of helping people like you, who are in the Party Plan or Direct Sales Professions to Boost Your Businesses!  We have helped over ONE MILLION consultants and the most common testimonial we receive is,  “I am absolutely AMAZED what a 2¢ sticker can do for my business!”

As I post different training in this blog I’ll be referring to a few of the HUNDREDS of testimonials from our customers.  You are more than welcome to add YOURS to the list by commenting on this blog.  We all LOVE hearing YOUR success stories.

Now, please let me take just a minute and tell you what The Booster is all about.

During our 38 years in business we have developed over 2000 products which are “The “little things” that make a BIG difference to your business!”

My business concepts come from my grandfather who during the depression years had a nanny, gardener, housekeeper and whoever else he could hire to give people jobs. You see, he said, “Sales is King!” in that those in sales are really what makes the economy go around. He, who had come to America before WW1 with only a few dollars in his pocket eventually became a salesman and developed one of the top vacuum cleaner sales organizations in the United States.

He built that business based on two principles:
1. People don’t care how much you know until they know how much you care about them.
2. Sell the sizzle not the steak! (Which means to share with your customers WHY they need your products and how they will impact their lives.

In 1981, after being top sales in the state of Utah in a party plan company I had joined, I had an opportunity and filled a need to offer products to those in the party plan/direct sales industry that make it easy to apply my grandfathers’ principles. These products have proven to help hundreds of thousands of our customers to Boost their Businesses

The Booster offers stickers, postcards, buttons and more that are developed especially for you. We offer products to help you do the things the “BIG” companies do, yet personalize them for your small company (within your big company.)

In 1996 we divided our products into the “Key Areas of your Business” to help you to focus and be more successful in each of those areas. As you browse through our website and this blog you will find the products and training are divided by those keys. We call them the “Keys to Success!”  See if this doesn’t sound like what you want to have happen in your business (in a nutshell):

Key 1: Get Bookings Booming
Key 2: Have Happy Hosts
Key 3: Attract Greater Attendance
Key 4: Get Sales Soaring
Key 5: Have Committed Customers
Key 6: Have Raving Recruits
Key 7: Motivate & Inspire
Key 8: Recognize & Reward
Key 9: Have Seasonal Success!

Then, in order to help you apply each of those keys to EVERY party/show we developed the “10 Steps to Successful Parties System.” This system helps you to integrate each KEY into every party or show to become as successful as you can be.  Our “Success System Dividers” V1003 offer this training and help you get organized.

And, YES, we offer you products to purchase to implement the ideas we teach. It is so much more effective to spend a few pennies to encourage people to attend your parties than the cost of only a few attending. We offer the TOOLS you can use to build your business. If you were trying to build a house, would you want to do it without hammer and nails? Would you rather use a hand screw driver or an electric one? Booster products make that kind of an impact that power tools make to the carpenter! Read some of the testimonials and reviews of products on our website.

Our products are now listed in our shop on ETSY.   You can click the SHOP FOR BOOSTER PRODUCTS link at the top of the BLOG or the direct link is


TheBooster.com  now goes to this blog.

We have divided The Booster products on the ETSY site by the KEY they are designed to help you with.  Obviously, some products are effective in multiple keys of your business but they will only be shown in 1 category or KEY.  This is the FIRST number of the item as well.

Click on any of the products in the KEYS/CATEGORIES.  Click the different categories HERE in the BLOG for simple training about using stickers on your invitations to boost your attendance, bookings and recruit leads!  Each of our Blogs will link to KEYS/CATEGORIES of products on our website to make it easy for you to apply the principles we teach.

We keep our prices so affordable you can’t afford to NOT use our products!

So, welcome to The Booster! Please, check back often for all kinds of training to Boost your Business.  Soon there will be Audios and Videos to go along with many of the posts.  With this training you will learn how to use these tools to build a thriving business. Browse through the products and think about how they can impact your business.

Sincerely, Jenny B

We are gradually getting items up on the ETSY site.  If something you want is not there, you can call us at 800-553-6692 or 435-245-6088 and leave a message if we are not available.  You can then place an order by phone.

Posted by jennyb, 6 comments

Key 2B- Prepare for Bookings by Preparing Host Packets

Extended Training: Key2B: Prepare Host Packets!
Our Basic training in the “$1000 Party System PACK” SYSTEM gives you the basic information on Key2B- Preparing your host packets.  This repeats some of that training, but goes into greater detail and includes additional products.

Key2B-Prepare Host Packets

Create eye-catching, informative host packets to engage your hosts

We recommend you have “Host Packets” prepared and ready to give to your new hosts.

WHY?  By being prepared physically we become prepared mentally (and vice versa)  Which comes first the chicken or the egg?  By having the host folders prepared your subconscious mind knows you are serious and ready to go.

By giving each person who books a party a “Host Packet”  it helps to get them excited and informs them of what  they should do to make their party a success.  The packets will also help them keep all of their party information
organized and remind them of the benefits your company offers.

When you have your host packets prepared in advance and sitting at your demo (and check out) tables ready to give away, you are reminded to ask customers to book, and customers will see them and ask you what they are.  In your demo when you are saying some of your booking “one-liners” you can hold up a packet and say “Being a host really is easy.  When you book tonight I’ll give you one of these terrific folders which will tell you everything you need to know to earn the gifts you desire.  It even explains all the extra free goodies you can earn.”
As soon as a customer agrees to have a party, and together you set a date,  present her with a “Host Packet”.

TIP: Keep a few host packets in your car wherever you go!  You just never know who you will meet and when you are prepared you are much more excited to share. 

We suggest you put all your host information into The Booster’s bright, eye-catching Hostess Folders (V2670).  On the front of these 2-pocket folders is a basic checklist of the steps a host needs to take to “make [her] event a success.”  It also has motivational and recruiting slogans on the back to start planting seeds about joining your team!  You know, your best hosts often become your new team members.  Speed up the process with these folders!


Below, we’re going to give you a few suggestions of what to include in your host packets to get your hosts excited and encourage them to work hard so they can earn more gifts.  But first, let’s get you organized to not only make up the host packets, but to continue to make up the packets.
Create a file that has each of the things you put in your packets.  If they are things you print out, print out 25 or more and put each page in a different file folder.  Then gather up the other things you want to use and put them in file folders as well.  Put the stickers you may add to your host folders and/ envelopes in a folder as well.
When the time comes to put together the packets, pull out what is in each file an collate them all together.  Why not do all 25?  You may want to make some changes as time moves on and it’s a lot easier to put together a packet than to go through packets already put together and take something out or add something to it. So go ahead and put together 10.  This gives you a goal to shot for giving out the 10 packets to 10 new hosts in the next week!

TIP: Keep some sort of file organizer handy.  When it is time to collate what goes in your packs, pull the items from your files and put then in the organizer, put them together.  Or, you can just lay each item out on a table, pick up one of each item and criss-cross them.  Then put the stacks into your folders.


1. Items your COMPANY suggests:
Usually your company provides a worksheet of what the hosts can earn, what is required for her party to count for gifts, specifics to your product line.  If not, you’ll want to ask your upline or create them yourself.

2.  Include magnets with your contact info and the date and time of the party.

FRANK” sticker S20345BC

Fill in your contact info on the “It’s your Party with FRANK” sticker S20345BC-A

Fill in your contact info on the “It’s your Party wtih FRANK” sticker S20345BC-A, (Also available with the word “Show” S20345BC-B) then Mount  the Stickers on Magnets (MBC10). The MBC Magnets are Sticky and so is the Sticker.  We also have M10 White Magnets.
When you are going through the host packet with your new host, fill out her party date and suggest she put the magnet on her fridge when she gets home.   Suggest that when she sees the magnet, she ask herself the question, “What have done today to make sure I have a $1000 party?”  Suggest that when she is talking to a friend on the phone and sees the magnet that she reminds the friend to come and tell her that she is excited for the event.  Suggest she use the magnet as a reminder put a post on Facebook that she is excited for her party, or send a text to a friend.  Each little thing she does will have an impact on the party’s success. Tell her that if the magnet is still on her fridge when you come to do her party on the original date that she’ll receive an additional gift.
You can also, include the “Steps to Success” BOOKMARK (BM26700).  Put a sticker on the back with your contact information or write on them with a Sharpie type marker.  Suggest she put the bookmark in her day-planner, on her fridge or even in her car.

3.  Include a blank “Guest List” for your host to fill out.


2-Key2B-Sheets-PDF- Prepare for Bookings Originals to Copy PDF

Type up a guest list form with a place for the hosts name, phone number, party date, and party time at the top.  Then, have columns labeled Guest Name, Phone Number, and Address. (OR, order the 2-Key2B-Sheets-PDF-Prepare for Bookings for a PDF download of TWO guest lists you can copy (up to 42 guest names.)  This ITEM also includes other sheets for you to put in your host packets including a WISH LIST.  We will go into more details about them during this training.
Use the FRANK stickers on your host folders as a cute reminder.
(See S20345- there are several sizes available.)
Remind your hosts to invite FRANK!
Kids’ friends parents.
The bigger FRANK stickers are great because it reminds her to invite people that live in other neighborhoods.
Explain that she’ll want to invite plenty of people because it is typical to only have a percentage of those invited actually attend.  Use the “Over invite” sticker!” (S20905)

Included  in the 2-Key2B-Sheets-PDF-Prepare for Bookings 6 sheets you can order and download is the “40 Guests in 4 Minutes” Worksheet.  Include this in the pack to help your host develop a guest list that includes friends from lots of different areas of her life.  This can even be used as a game at your parties.  Have guests fill it out and give a prize for the person who got to 40 the fastest, or has the most names.   Then during your party, as you mention the benefits of hosting a party, refer to that 40 guest list and say, “And you have your guest list all ready!”

It is SO IMPORTANT to GET the GUEST LIST!  We go into WHY and what to do with the guest list in your Key2A Host Training (and it is explained in the $1000 Party System) but for now take my word for it and GET the GUEST LIST!  In a nutshell, it enables you to send the invitations out in plenty of time.  Also, it gives you the names, phone numbers and addresses of all of those people.  Then, if someone does not attend the party, you can still contact her.
So, to get the guest list, put the “Please return your guest list within ___ days to receive a free gift” sticker (S20302) on the guest list.  Be sure to include a self-addressed stamped envelope in the pack.  Put the sticker on the envelope as well.  Getting the guest list back is so important to building your business.

(See HOW TO USE YOUR GUEST LIST under Key 2 TRAINING on our website.)

4.  Include catalogs and order forms
Whether your host has booked a catalog party or a traditional party, include catalogs and plenty of order forms so she can collect outside orders before and after the party date.  Talk to her about the importance of taking catalogs to friends who can’t attend.  Put the “Outside orders really add up” Large Sticker (S20397) on an instruction page in her host packet.  You could even put this on a magnet (cut in half) and ask her to put it on her fridge as a reminder.

IDEA:  (Booster customers have told me that this idea has made them THOUSANDS of extra dollars!)  Put the “Bring ___ in outside orders” (S43049) sticker on 5 catalogs in each hosts packet.  (Fill in the $ amount first.)  While showing your hosts what’s in the packet, you might say “Give these 5 catalogs to WORKING FRIENDS.  Ask them if they’ll please pass the catalogs around work.  Then, they can just bring the orders they get with them when they come to your party and I’ll give them a gift.”  When the friends DO bring “outside orders”, MAKE A BIG DEAL, thank them, give them a gift, and invite them to become a host so they can earn even more gifts.  Using this idea not only helps you increase your sales, it generates bookings too!

5.  Help your hosts set goals!
Create a “Wish List” your host can fill out of the things she wants to earn.  (Use the “Wish List PDF you can copy from the 2-Key2B-Sheets-PDF-Prepare for Bookings)  On your host “Wish List” sheet include the sticker “Book before the show… and watch your gifts grow” (S20017) and “Outside orders really add up” Large Sticker (shown above) (S20397) .  Remind her that if she gets bookings and orders before her show, both her and her friend can earn extra gifts.  When her friends tell her that they won’t be able to make it to the party, suggest for her to show them a catalog, share the benefits of having a party of their own and ask them to be a host.  You can even use , use the “10…5…2 or 3” large sticker (S24210) on a “Wish List” where your hosts can write the products she would like to earn for having the party.

Let your hosts know what you expect by giving her some goals to shoot for.  You can print your own information on our PRINTABLE “10-5-2 or 3” POSTCARDS (PP24211C or PP24210C) or use the already typed ones we offer. (Same item numbers with a T at the end for TEXT!)
These will inform your host that when she has 10 guests attend the party, gets 5 outside orders, and 2 or 3 bookings is means success!
Use the “Ensure Success” sticker (S20948) on your literature to encourage the 15-20 guests!

6.  Offer additional incentives!  

Host Bingo Cards to copy

BINGO CARDS –Included in the 2-Key2B-Sheets-PDF-Prepare for Bookings 6 sheets you can order and download are TWO “HOST Bingo for Success” sheets.

BINGO CARDS –Included  in the 2-Key2B-Sheets-PDF-Prepare for Bookings 6 sheets you can order and download are TWO “HOST Bingo for Success” sheets.   Some have called this the “silver bullet” to a $1000 party because as the host does all the things on the bingo game, she is insuring a successful party.  There are TWO versions.  You can use the one where WE have filled in the squares and all you have to do is fill in the gifts they will earn and your contact info.  Or, you can use the BLANK BOXES original to put what YOU want in each box and add the gifts and your contact info.  Then, just make copies and cut in half.  You may want to copy these on bright paper so it stands out.

Include a Preferred Hostess Card or a Preferred Customer Card
Encourage hosts to be part of your Preferred Hostess Club so they’ll earn extra gifts by working on their party.  Put the card in one of the slots inside the front or back pockets of the Host folder and explain it to them when they book.  Include a sheet explaining your program.
The joy of the Preferred Hostess and Preferred Customer Programs is that you can make them to be anything you want!  Each card has 20 numbered squares or circles.  These cards come either pre-printed with fill-in-the-blanks on the back or BLANK on the back so you can PRINT whatever you want!  (FREE TEMPLATE on our website.)  Write up your own list of things they can do to earn a box and include a copy of it in the folder. These cards can be used IN ADDITION to the Bingo Game as it may take 2 parties to totally fill the card.  But once their card is filled they can become a member of your PREFERRED HOSTESS Club.   See the FREE PDF of complete details of how to start  and promote a Preferred Hostess Program in the product description of the Preferred Hostess Cards (BCD20390T.)
See all the details of using these cards on the website.  See Shop ALL Products>Other Products>BCD-Business CARD Size Cards  You can follow the links to our BLOG where you’ll find all the details.
You can use the sticker “My hostesses never pay full price” (S20415) or Button (B20415) to generate interest in your club!  Watch your relationship with your hosts grow as you put into practice a preferred Hostess program.

7.  Include a summary of the host benefits
As mentioned above, type up your own list of benefits and host specials, or copy any information provided by your company. Be sure to put stickers by host specials in ALL your catalogs to increase bookings by drawing attention to what they can earn for free.      Also, use the “My Hostesses Never Pay Full Price.” stickers (S20415) and button (B10382).  They’ll draw attention to benefits of being a host.  If your company doesn’t offer a discount to hosts, you can show them that by being a member of your “Preferred Hostess Program” they are not paying full price because they are earning rewards.  And, you can always give your own discounts even if your company does not.

8.  Include company/recruiting information.
Put recruiting stickers on the pages in your catalog which explain the benefits of joining your company.  This makes the information more personal, as if it’s coming YOU personally!  While reviewing the host folder turn to the back side of the folder and point out the slogans.  Tell her she really can “make serious money while having fun.”   Put an “invitation” to become a consultant in her pack. If your company provides recruiting literature, include it in your packet.  Use the “Turn this into your Starter show!” on your literature.  Explain how if she lets you know BEFORE the party that she would like to have this party be her starter show that YOU will do the show for her and a portion of the profits will go to the purchase of her kit.  Tell her you will put the “Please come support my NEW Business” sticker on the invitations!
You can of course include other “Key 6- Recruit/Sponsor Stickers on your literature.  Be enthused and let her know that you would love to help her get started as a member of your team!

Put the “3 prices” pen pal sticker (S10220PP) or other pen pal stickers on the pen you include in her host packet.  She’ll be reminded every time she looks at it.

9.  Include any other instructions
Parties are the lifeblood of your business.  They are how you meet your customers and sell your products.  In order to have parties or shows, you must have hosts.  Giving the host a packet of information is very important.  Many times when customers agree to have parties, they don’t have any idea what they need to do, or how they can help make their parties more successful and earn more for themselves.    They may not be aware that this is how you make your living!  Put this “Committed to party or show”  sticker  (S20427 or S20428) on the packet, a thank you card, or information to reinforce how much you value their commitment to you.

Prepared Host Folders make it easy to let your hosts know what you’d like her to do before the party, the night of the party, and after the party.  Let her know what YOU will do, and how you will reward her for her work.  Encourage her throughout the process, so she works toward making the event a success and a lot of fun!

I challenge you to DO IT to have $1000 Parties!

Of course you don’t HAVE to use The Booster products we’ve suggested in this training.  But, our customers have found that these are the little things that make a big difference.  I remember years ago one gal telling me that giving the MAGNET to each host made all the difference in the world to her parties holding and people not postponing.  When you have a host packed prepared with this information, it makes it easy for the hosts to quickly review what needs to be done.
The stickers make it easy for her to find the info and remind her each time she opens the folder.

K0-1000-Party-System-PackSee many of the products mentioned above and order the “Have $1000 Parties SYSTEM NOW!

Click to see all the Key2: HOST products categories.

Order the PDF with this complete training and GRAPHICS

Order the PDF with this complete training and GRAPHICS

Order this training PDF showing ALL the graphics:



2-Key2B-PDF — Prepare Host Packets Training

Click the T2-02 TRAINING CATEGORY showing the products mentioned in this training.

Posted by jennyb in Key 1: Booking, Key 2: Hosts, 0 comments

Key 6A- Get more Recruits! Plant recruiting seeds everywhere!

Key6A- Plant Seeds- Create Sparks- draw people to your opportunity!

Plant seeds- create sparks- put out there what you want to attract back!

Recruiting others to your team can really increase YOUR paycheck.  Let everyone who sees your products, catalogs, invitations, or mailings know that you love what you do and that you can help them earn great money while having fun too!

Let everyone know how much you love your business.
You never know who is looking for a new opportunity.

We use the term “planting the seeds for recruiting” throughout this training.  So, what does that mean?  It is an analogy between growing a garden or a plant and growing a team or a recruit.  It means to put a little thought (a seed) into your customers’ or contacts’ minds to get them thinking about the BENEFITS of joining your team.  If you wanted to have a garden you know you would first need to prepare the soil and get things ready to grow don’t you?  What would you do next?  Would you leave the ground alone and wait for volunteers to come up or would you plant seeds to grow something intentionally?  If you’re not planting seeds, all you are going to get is volunteers.  And yes, volunteers are great but a gardener wants to improve his odds by planting seeds.  Don’t you? 

This is the SECRET- to put out there what you want to attract back!  Then, when you talk to them one-on-one you will be able to water and grow that seed or question it into a new team member.  The following ideas should help you put the benefits of your business into the minds of your customers and contacts.  People will want to know more, and you’ll have the opportunity to share!

1.  Understand the advantages of recruiting and start doing it!
 There are big advantages of recruiting, such as getting direct commission from your recruit’s sales, earning bonuses and trips from your company, etc.  Make a list of all the benefits of your job, such as a flexible schedule, good hourly income, fun to meet new people, etc.  Once you’ve realized how wonderful your job really is, for both you and others, it’s easy to share it with them.  Remember to think of your opportunity as a GIFT that you want to share with everyone you meet!  Use recruiting (Key 6) stickers in your catalogs, on invitations, and all your papers.

2.  Start recruiting BEFORE the party!

     How many invitations do you send to each party?  How many people come?  How many people are learning that you have recruiting opportunities?
The average consultant sends out around 30 invitations for each party to have about 8-10 people attend.
 Those 8-10 people get the chance to learn about your opportunity by hearing you speak, but how many are NOT learning that you have opportunities?  The 20-22 who did not attend, right?
 So, what if you put a recruiting sticker on EVERY invitation?  Then, all 30 you send invitations to will at least learn that you have opportunities!  Some may even come because they are interested in an opportunity.  Also, you never know, someone might see the sticker on an invitation hanging on someone else’s fridge and be interested.
 But, it is guaranteed if you DON’T plant recruiting seeds there is nothing to grow.  So, start NOW to plant seeds by putting recruiting and booking stickers on everything!
 The “Party on a Sheet” stickers (SSS4) give you everything to get started on “Booster” principles all on one sheet.  Read the directions and DO IT!  Give them to new team members to get them started Boosting their businesses from the start!

3.  Use one-liners in your demos and conversations to get their attention!

 Make your presentations fun and make them seem EASY to do, so people will think “I could do that!”  Be excited about your job so people will want to know more about it. Use the PDF handout to make a list of “ONE-LINERS.”  A one-liner is a phrase or short sentence that describes a benefit of joining your team.
(We also suggest you use one-liners to promote booking.)
 Try to coordinate each of your one-liners to a specific product so that when you demonstrate that item, you always say that one-liner.  (You can write the one-liners on sticky notes and stick them to the back of the items you are demonstrating until you get the hang of it.)  The idea is to just get them thinking, tease them with an idea, then quickly move on.  Plant the seeds by  creating curiosity and interest.
 Here are some examples of “One Liners”:
1) This item is in our start-up kit and you’d get it when you sign up to be a consultant.
2)  I signed up to be a consultant a few years ago, because I really loved this ___ and as a consultant I can got it for ??% off!
3)  If you’re short on cash tonight, talk to me later about how you can earn Free products or, lots of extra cash for just part time hours.
4)  I really love making full time money working only part time hours.
5)  Our team meetings and trips are so much fun!   Talk to me after if you’d like to come to some.
6)  The flexibility this business offers allows me to be there for my family, earn the things I love, and have a career too!
 We’ve found that incorporating the benefits of joining your team throughout the demonstration rather than one long dissertation at the end is more effective.  People don’t have time to tune you out because you quickly move on to other items in your demo.  (The PDF for the one liners is included in the complete Key6A training online. KEY PACK CLUB INFO > KPC-Key 6A Recruit > 6-Key6A-Plant Recruit Seeds ) 

4.  Hand out Recruiting Dollars at your  parties.
 Money always gets people’s attention.  These recruiting dollars really do the trick.  They’ve been one of our most popular products since 1991! 

The Recruiting Dollars (V6658) look like one hundred dollar bills, but they are smaller, (so they don’t get folded up) and they say “Short on cash?  I can help turn this into real money.  Call me today!”

Here is an idea about how to use the Recruiting Dollars:   First, write, sticker, or stamp your name and phone number on the back of each bill. 

(I also recommend that you put one of the recruiting stickers by your name so there is something to draw their attention to the back.  You could also include “Gifts for all occasions” (S40427), “Ask me about my monthly specials” (S40489), etc. stickers to give them other reasons to call you.)

In fact, make it easy on yourself.  Print your information on the “I love what I do” (PSM6502)  or “Could you use an extra $100 per week?” (PSA6208) Printable Stickers.  Then, quickly stick those to the back of each recruiting bill.

Then, at your party say “How many of you would like $100?  Of course everyone usually says they would.  Give each of your guests a recruiting dollar. 

Your guests will look at the fake $100 and say, “Yea, Right!”  So, you say, “No, wait, this is magic!  I want you to open your purse and put this $100 bill in your wallet with the rest of your money.” 

Wait while everyone does it.  Then say, “This is how it works.  Every time you look at that $100 bill, I want you to remember — I can help you make it real!  When you are ready, give me a call.  My name & number is on the back.”     Who do you think they will think of every time they look at the $100 bill, especially when it is the only money left in their wallet?  This is a way for you to make regular contact with a person without picking up the phone.  It works too!  This is better than any TV commercial because they think of you over and over.  Even if they don’t join your team, they will know your NAME and how to contact you.

Now, take it to the next level:  as you begin to work with repeat customers you say, “Didn’t I give you $100 at the last party?”  They say YES, and you ask if they still have it in their wallet and to show it to you. 

When they do, give them a little gift. (You have then just planted the seed for everyone to keep their bill in their wallet so the next party THEY will get a gift.)  Then you can tease a little and say something like, “You haven’t called me!  When will you be ready to turn that into a real $100?”  (Of course you can include recruiting dollars with tips at restaurants too!  Be sure to get their name and number so you can follow up! 

You can now listen to this AUDIO TRAINING on this products by Jenny B.  You can even DOWNLOAD it to share with your team! Go to: http://blog.thebooster.com/t6-01-use-money-to-make-money

5.  Do a demo using the “Dream Bucks” and “Bill Bucks.”

Ask for 2 volunteers to help you with the demonstration.  Ask the first volunteer, “Would you like to do what I do for a living or have a part-time job for $10 per hour? (She will probably choose the $10 per hour job.)  Tell the 2nd volunteer that she gets to do what you do. 

Start to tell the story that person #1 went to work for 2 hours last Wednesday so she earned $20.  (Hand her 2 of the “Bill Bucks”.)  Person #2 did a party just like I’m doing tonight.  She also worked 2 hours, but she made $100. (Give her a $100 Dream Buck.) 

Continue the story with scenarios like… Person #1 was scheduled to work on Thursday, so she missed her daughter’s dance review while person #2 scheduled her party for Friday, so she got to attend the review.

Use these scenarios to help your customers understand the flexibility you have in setting your own hours, picking your profits, and socializing with new people every day.  See even more ideas online under V6660 and V6661.  These bucks also have places for them to write what THEY would do with the money.  Why do we have both BILL BUCKS and DREAM BUCKS?  So you can help people to realize they can make money in your business to just pay bills or to achieve their dreams!

6.  Use stickers and buttons to plant recruiting seeds!

 Booster stickers and buttons have hand-drawn, colorful graphics which are designed to catch people’s attention and give them a quick recruiting message.   They look like logos and the graphics are designed work with both the RIGHT and LEFT brain so they are first read consciously and then subconsciously read over and over again! 

Stickers and buttons get people thinking, and encourage them to ASK YOU questions.  Put a recruiting sticker by your name on every catalog, every invitation, and every piece of literature that you give out. 

Recruiting Formula to Success:
Say LESS to MORE people!

 That is why it is so important to put the stickers EVERYWHERE!  (Several stickers are included in this key pack.  Put them throughout your catalogs and on other literature!)
 Wear buttons to the store, to ball games, and everywhere you go.  These buttons show others that you are passionate about your business and get people asking YOU questions.  This gives you the opportunity to share about your opportunity.  Think about it, how likely is it that someone in the grocery store will strike up a conversation?  How much do you increase the odds when you are wearing a button that invites them to talk to you?  If you’re not wearing a button you could be missing opportunities!  How do you think people will respond to the “Extra $100” or “Full time Pay” buttons included in this keypack?  We have LOTS of Recruiting Buttons to choose from.  See them online under BUTTONS > Recruit

TIP:  Keep a selection of buttons on the visor in your car.  Before going into a store, choose a button, put it on and think: “What will I say if someone asks me about my button?”  Then decide what you will say. 

 For example, if you are wearing the “extra $1000” button, (included in this key pack) people will ask you “How?”   First ASK them what they would do with it (so you can better understand them and then BE READY with several responses. 

Practice them so you can say them with sincerity and enthusiasm because people WILL ASK.   Be sure to have a business card, some company literature, or a product sample with your information attached to share with your potential customers or recruits. 

Also, have a small notebook and pen ready to write down THEIR information.  Tell them you’d like to send them a card and ask for their address.   Ask them when a good time would be to contact them and FOLLOW UP within a few days as you would love to show them your products.
 Be SURE to send a follow up card if you’ve asked for their address.  They’ll  actually watching for it!  Include a little gift like a Bookmark, magnet, etc. that has your name & contact info on it to really impress them.

6.  Send follow up recruiting postcards.

Send postcards to people you meet at parties who might be interested in joining your team.  Select 3 people from EVERY party who you’d love to work with.  Make a note on your guest list of something you found outstanding about them that would be an asset to them in the business.  Mention that in the postcard. 

Write something like,
“I really enjoyed meeting you last night at Sally’s party.  You have such an outgoing personality and I think you would be GREAT in this business.  I would love to tell you how easy it is! I’ll call you in a few days or feel free to call me at 555-1212.  Thanks, your name.”
 Or use the preprinted TEXT cards we offer and just fill in the blanks!  It’s just that easy! 

7.  Let Pen Pal Stickers, Printable Stickers, and magnets advertise for you.
 Wrap the Pen Pal stickers around the tops of your pens so they look like flags.  These will not only save your pens from being taken home, but your customers will read them over and over again!
 These slogans get your customers thinking about the benefits of joining your team, so when you ask them, they’re more likely to want to hear more about your opportunity.  This sheet of 16 stickers of 4 different designs of pen pals gives you a variety.  Watch the people at your party, they will be curious to see what is on the other pens.   

You could also customize the Large Rectangle size of Printable Stickers with your name and info and print any other message you want, such as “Join my team this month, and your kit is free.”  Then, wrap them around the tops of your pens or put them on your catalogs.   These also make great magnets.  Just mount the stickers on our business card size WHITE magnets (M10)!  Hand write, or use a printable sticker to include your contact information below the sticker.

8.  Brighten up your Party with FOLDERS! 
 Do you realize that the “Guest Folders” (V4119) and the “Hostess Folders” (V2670) not only hold your catalogs, sale flyers, etc. at the parties, but they are also great recruiting tools?  They have several colorful recruiting messages on them that WILL get noticed.  You’ll be planting recruiting seeds while they are waiting for the party to start.

Also, use the folders to put together “recruiting packets.”  Fill the folders with information about your company, the commission or earnings scale, company trip information, team meeting info, etc.  Have a few on hand at each party, or in your car, so when you talk to someone who is seriously interested in your opportunity,  you can give them the packet.  Then, ask them to read the information and you’ll get back with them in a few days to answer any questions they might have.

You have so much to offer! 
 Find out what people want and then let them know how YOU can help their dreams to come true.  Different people want different things.  Be aware and ask questions.

Spend 80% of the time listeningband 20% asking and giving information.
Even the WAY you ask plants seeds and gets them thinking about what you offer.  Here are a few suggestions of questions you can ask once you’ve gotten to know them a little bit: Do you need an immediate fix of an “extra $1000 per month?”  Are you looking for a flexible job that you could work around your children?  How much recognition do you receive at the job you currently work?  Would you like to have a job where you get recognized for your performance?   Look at the different slogans we offer in our Booster Products.  They are designed specifically to get people thinking, and to get YOU thinking!  Are they looking for the “opportunity of a lifetime?”

“LISTEN means Look InSide Their Eyes Now!”  
–Linda Lucas

Make yourself a list of scenarios of what people are looking for and how your business can help them.  Then, get some responses in your mind so you are prepared to answer questions.  Be enthused about what you do.  Care about the people you meet.  Find out their dreams, and help them achieve their dreams.  Plant the seeds, nourish them, and then watch your business and your paychecks GROW!   Be sure to ask every guest if they (or a friend) would be interested in your opportunity. 

If you don’t ask …. the answer is no!


We at the Booster do something different from other trainers.  We not only provide you with training, but we have the products to make it easy for you to apply what we (and many others) train you to do without having to “re-invent the wheel!”  Why spend your time coming up with the products yourself when we have them all done for you?

We keep our prices VERY REASONABLE, in fact, you can join our KEY PACK CLUB and receive a 10% discount on every product we offer as well as additional discounts on the products mentioned in the monthy training.  Click KEY PACK CLUB INFO Category http://www.thebooster.com/281-key-pack-club-info for more details.

The products discussed in this training are all shown in this category.   There is also a PDF of this complete training including graphics in this category.  See 6-Key6A-Plant Recruiting Seeds

CLICK: http://www.thebooster.com/290-kpc-key-6a-get-more-recruit-leads


Posted by jennyb in Key 6: Recruit, 0 comments

Key 6B: Recruiting Follow UP to Sign-Up!

Follow up to Sign-Up!

Be persistent not pushy!

After you’ve planted those initial recruiting seeds, follow-up. 
“Be persistent, not “pushy.”

The comment I hear the most, when it comes to following up on recruiting is, “I don’t want to be pushy.”  Following up and keeping in touch is NOT being pushy.  (It’s only pushy when you don’t let “no” mean “no” – once you’re sure you’ve asked the right questions.)  Remember, you are offering them a GIFT — the opportunity of a lifetime!  You are offering them “The American Dream” of owning their own business and all the benefits that come with it.

How many times were you asked to join a direct-selling business before you actually said yes to one? 

How do you feel about the person that recruited you? 

Do you think they were too pushy? 

Are you mad at them for sharing the opportunity with you? 

Probably not.  You should be happy that you were offered the opportunity to be involved in such a great company with so many benefits and opportunities.  The trick to staying excited about recruiting is to keep this in mind when following up with your potential recruits.

 Repetition and persistence are wonderful marketing principles which you should practice.  How many times have you seen a commercial on TV or an advertisement in the paper and thought nothing of it because you didn’t need that product or service at the time?  Then, when you DO need what they are offering, that company comes to mind.  This is how many people respond to your opportunity, and your products.
 Be excited to offer your opportunity to everyone.  The worst they will say is NO, and what will that hurt?  It is just one more NO on the way to a YES.  Most people don’t say yes right away.  That’s why following up is so important.  Be persistent, not pushy.  If you don’t ask the answer is already NO!

1.  Plant the recruiting seeds.
 As we covered last month, include recruiting stickers on all of your literature.  Hand out recruiting dollars and other information.  Mention your opportunity to everyone you meet, without prejudging or making assumptions.  Use the  larger stickers on the front of your catalogs. Make it look enticing to “Start their business” by getting the kit!  Wear recruiting buttons to start conversations!  Remember, you want to ATTRACT people to you by putting out there what you want to get back!

2.  Seriously talk to people about your opportunity.
 The first time you meet someone who would be great in your business, share your enthusiasm and a few of the benefits of joining your company.  Ask EVERYONE at your parties.  Give them enough information to get excited, but don’t overwhelm them.  Practice telling your information.  Keep your first recruiting message down to less than one minute.  Use specific words and phrases such as, “Could I give you some information to take home and read?”  Let them know you are not looking for a commitment now.  Ask them questions like “Would you like to work part-time hours for a full-time income?”  Then, LISTEN to them.  Listen to their needs and wants. 

L-I-S-T-E-N = Look In Side Their Eyes NOW!

Save the details for later.  At the party is the time for you to be taking care of your customers.  So, if someone wants more information ask them if you can set up an appointment where you can go over the details.  Be excited but don’t overwhelm.

Give every interested person a business card so she’ll have some way to contact you.  Mount it on a magnet!

Make a note on your guest list, of who you gave cards or magnets to so you can call them and set up interviews!  At the interview, talk about details such as their commissions, benefits, prizes, and more.    Explain how they can get started, how much money is required, exactly what is expected of them, and other specifics about your company.  (You could even include any written information from your company in a guest folder (V4119) which has several recruiting slogans on the back.)

Remember, an interview is a time for two-way communication.  Encourage each potential recruit to ask you questions and you should ask her questions that will help you determine if she really will be a good team member.  Joan Nilsen, a master team builder featured in the Build It Big book, says “Ask questions to uncover her needs and motivations… Questions are the answer!” 

Keep notes of what you talk about.

Don’t just look to join people for the numbers, look for people are willing to work and contribute to the team.  Make sure to let your potential recruits know that you don’t make any money from signing new recruits, you only make money if THEY are making money and becoming successful.  Reinforce that you will do all that you can to train her and continue to help her in any way that you can as long as she is willing to do her part.  Be sure to let them know what is EXPECTED of them.  Some are so anxious to get a team member that don’t let them know what is expected and then they are frustrated when people don’t work.  We need to be straight with them and let them know that there are certain things that they need to commit to become successful.

End the interview by saying something like, “I really would love to have you on my team.  Are you ready to give it a try?”  You must ASK-  remember, if you don’t ask the answer is already no!

3.  Keep track of who you need to follow up with!
Staying organized, and being consistent is a key part of recruiting.  After seriously speaking with a customer about the benefits of your business write down the name and phone number of that person on the “Butterfly…  Recruit!” Erase Board (EB6129).  Keep it handy on your refrigerator, or at your desk.  This beautiful erase board has places for you to check off when you’ve made an interview appointment, had the interview, sent postcards, made follow up phone calls, got them to join the team, sent welcome postcards, etc.  Remember, “It’s what you do with what you have that makes you who you are!”

I love the quote on the bottom of this erase board:  “How do you help others become butterflies?” “Show them that to FLY is so wonderful that they are willing to give up being caterpillars.”  It is up to you to show them that to FLY is so wonderful that they are willing to do what is necessary.  If you gave out a recruiting packet, gift, etc. as mentioned previously, when you get home, add that person to your erase board so you are reminded to follow up.

Recruiting IS a numbers game.  It is important to give everyone the opportunity, but it is even more about working with the people who choose to work with you.  Don’t waste your time on people who YOU don’t want on your team, or those who aren’t interested.  Their time may be later.  Always be nice and keep in touch so when they are ready your name will be the first one they think of.

4.  Send postcards.
I recommend that you send a postcard to a potential recruit about once a week, or once a month, depending on their interest level.

Postcards are not intrusive, yet they remind people you are thinking of them, and it keeps your name in their minds.  Even if they never join your team, they will know who you are for when they need your product.  We even have some with the text already printed on them for you, or you can use our FREE TEMPLATES to print your own then add a handwritten note at the bottom.  We have several designs or you can use our BACKGROUNDS to print whatever you want.  We even offer the designs PERSONALIZED with your information already printed on them.  Just see the different designs with a PR following the item number.

When you send postcards, be sure to include something personal.  (In another blog we talked about the importance of your guest list and writing down something about each guest to help you remember them better. 


Be sure and write something positive like “great smile,” “makes people feel good,” “loves and knows the products,” etc. so you can use these comments when you send postcards.  Then, as you get to know these people better, keep notes so you can continue to be original.  It will pay off in the end by helping you to build a great customer base as well as a team.)

Think about the ABCD formula.  A= A success formula.  If the B for Benefit is greater than the C for Cost = DO IT!  The cost of a postcard is less than 14¢.  To mail it is 28¢ for a total of 42¢.  Let’s say you send one postcard a week for 3 months and then one a month for 6 more months.  That would be 15 postcards at a cost of $6.30.  How much would you make if after 6 months the time was right for that customer to join your team?  Would you make more than $6.30.  Even if they didn’t join your team during that time, I’m sure you could have called them to keep in touch or get an order, or entice them to be a host.  You would easily make you $6.30 investment back as well as building a relationship that could go on for years.  What is important is that you set up a SYSTEM to send the cards.  Make it part of your routein!
5.  Follow up with phone calls.

Make a goal to call a certain number of contacts each week.  You can invite them to rallies, unit meetings, or large sales meetings.  Be interested in what is happening in their lives.  KEEP NOTES! 

If you are using our Customer Care Cards (V4124) as your contact system, attach a colored 4” x 6” card to the back  of the cards with those whom you’ve made recruiting contacts.  A different color for recruiting, hosts, and additional customer information makes it easy!

When you show genuine interest in them, they will be more receptive to what you have to offer whether it is products or the opportunity. 

When you take care of the people, the money will take care of itself.  Too many times people are so focused on getting a recruit that when the person is not interested they drop them like a hot potato.  When this happens, it confirms in their minds that is was a good decision to NOT join their team. 

Remember to  continue to build the relationship with them as a customer and hostess.  You never know, she might eventually join — but if you don’t keep up the relationship, chances are you will lose a customer, friend and host as well as a recruit.

6.  Continue to send them literature.
When new catalogs or sales flyers come out, drop them one in the mail.  Drop a recruiting bookmark, notepad, or magnet with your name on it in their envelope.  They’ll see these items repeatedly, and think about you.  Your goal is to keep in contact so when they are ready, they will come to you.  Put recruiting stickers on the envelopes and catalogs you send.

Use the “Extra $100” printable stickers (PSA6208) as address labels and the “I love what I do” mini printable stickers (PSM6502) as return address labels.

7.  If  they aren’t interested, ask for a referral.   If they tell you they are not interested at the time, ask if they know of someone else who might be.  Still keep in contact with them as a customer, and be sure to follow up on the new lead!  Build that new person’s self concept by telling her that her friend thought she would be fabulous in the business.  Be sincere in your compliments, letting her know you would love to tell her more about the opportunity.  Put a recruiting sticker, on the back of your business cards and ask them to share.  If a person then joins, reward the person who gave you the name.  She might then give you more names or decide to join too!

8.  Encourage comments from customers.
Encourage your customers to share their dreams with you.  Then, tell them HOW you can help them to reach their dreams.

Think about the benefits that you like best about the business you are in.  Then, think back to when you first decided to sign up with your company.  What influenced your decision the most?  Compile a list of five reasons someone should join your company.  These are the ideas that you should work into every presentation, and most importantly every recruiting interview you do.  (See your Recruiting ONE LINERS list from last month!)  Remember, be enthusiastic and sincere when sharing your opportunity so everyone will know that you really do “Love what you do, and they can too!”  See the Bill and Dream Bucks (V6660 & V6661) to learn how Rhonda Townsend won :Recruiting Queen with her company by using this technique!”

Remember the challenge game: To keep track of how many “NO”s you get before you get a “YES.”  Then, try to get less “NO”s before the next “YES,” etc.

Get to know each person you approach with the opportunity.  Find out each person’s likes, dislikes, needs, and dreams.  Point out the qualities each person has that you think would make her a great member of your team.  Send her a recruiting postcard.  Help her to envision her success.  Explain that she will be part of a team who will support her all along the way.  Tell her that you, and the rest of the team, would love to help her get started, will continue sharing new ideas throughout the years, and hopefully you will become close friends.

TIP:  When you are finishing up an order at a party with someone you would love to have on your team, say something like this:
 “Could you use an extra $100 a week?  You know, I’ve noticed you tonight and I would love to have you on my team.  Have you ever though of becoming a ____ Consultant?” 

If they give you the normal excuses, point out one or two advantages (flexible time schedule, being their own boss, etc.) and ask if those would be of interest to them.  If those benefits don’t interest them, find some that do.  Then,  if they still say no, not now- but showed a glimmer of interest, explain “That’s OK, I felt that way too, at first, but I have a gift for you.” 

Then present them with a recruiting bookmark  (with your contact info on the back–use the “Extra $100 “Printable sticker  with your contact info and a “I would love to have you on my team” sticker.) and  the “I would love to have you on my team” Business Card Size sticker (PSB6309) made into a magnet with your info.) 

You could also give them a little sample of your product in a clear cello bag tied with a festive ribbon.  Ask them to use the magnet to put the bookmark on their fridge and say: “Every time you look at these, I want you to remember that you would be FABULOUS in this business because you are so __ (outgoing, talented, love the products, etc.) and I would LOVE to have you on my team.  I’ll be checking back with you in a week or so, OK?”  How do you think they will feel about themselves every time they look at the bookmark and your magnet?  Right, they will feel good about themselves and feel good about you.  Even if they don’t join your team, you will be building a relationship which will likely lead to future sales!  That magnet with your contact info will be on her fridge forever!  Once you’ve talked to her encourage her to use the bookmark in her favorite book to remind her of your opportunity.


           Be persistent, but not pushy!  

Remember to use the Recruiting Stickers: 
Lately there has been a LOT of talk about creating “sparks” that will interest people in your business … that it takes too much time to plant seeds and wait for them to grow.  However, you can create all the sparks you want over concrete and you’ll not get a flame.  The trick is to lay down the kindling, create an atmosphere where they are receptive to your “spark” and then when you say something that generates a spark of interest, they are more likely to respond.

Remember, “The Secret”?  It is all about ATTRACTING to us what we want to occur.  As you lay the groundwork about your opportunity you will be putting out there what you want to get back.  People will be drawn to you as you are consistently enthusiastic about your business and the benefits it offers.    Then, once you’re created the spark and a fire has ignited,  be sure to gently fan the flames until they are on fire and excited themselves!


We at the Booster do something different from other trainers.  We not only provide you with training, but we have the products to make it easy for you to apply what we (and many others) train you to do without having to “re-invent the wheel!”  Why spend your time coming up with the products yourself when we have them all done for you?

We keep our prices VERY REASONABLE, in fact, you can join our KEY PACK CLUB and receive a 10% discount on every product we offer as well as additional discounts on the products mentioned in the monthy training.  Click KEY PACK CLUB INFO Category http://www.thebooster.com/281-key-pack-club-info for more details.

The products discussed in this training are all shown in this category. 

CLICK: http://www.thebooster.com/291-kpc-key-6b-recruit-follow-up

Posted by jennyb in Key 6: Recruit, 0 comments

Key 4B: Get Sales Soaring by helping your customers choose your products as gifts.

KPC-Key-4B- Sell more by offering gifts

Help your customers choose your products as gifts

Boost your sales at every party or show by reminding your customers of all the
upcoming events they need to buy gifts for.

When you get your customers thinking about upcoming events that they will need gifts for they have a reason to buy.  Let them know that you can help them find a solution for all their needs.  Boost your outside sales by asking customers to fill out their wish lists so you can contact their loved ones with gift ideas.  

In this Key Pack training we are focusing on “Boosting sales by selling gifts.”  Remind your customers that in addition to buying your products for themselves, they can buy them as gifts for their friends and family.  Let them know they can call you anytime they need something, they don’t need to attend a party to order.  Get them thinking of upcoming events they’ll need to buy gifts for, and give them suggestions of which products would work well for birthdays, anniversaries, weddings, etc.  Help them understand how buying gifts from you can be easy, fun and convenient.  Implementing just this one concept can bring THOUSANDS of DOLLARS in additional sales to your business.

1.   Suggest reasons to buy gifts at the party.
 One of the main REASONS people buy things is “To meet a need or solve a problem.”    Remind your customers of all the upcoming events they could be needing gifts for. 

Then, show them how YOU can make it easy for them to get their shopping done and the benefits of letting YOU help them.  For example, rather than making a special trip to the store, they can conveniently shop from you now or anytime and get credit marked off on their preferred customer card!

It is important for you to generate interest in how your products can be given for the occasions we normally buy for ncluding: Christmas, Hanukkah, Mother’s Day, Father’s Day, Valentine’s Day, birthdays, anniversaries, weddings, graduations, wedding showers, baby showers, promotions, etc.    

Remind them that they can “Call you anytime to place an order” (S40247) or remind them they can email you orders by putting these stickers in or on your catalogs. Invite them to “Visit me on the web” (S40462)  Or, use the printable sticker (PSA4204 or 05) and put your contact information on it.  This way you’re sticking TWO messages at once! 

Use stickers throughout your catalogs to draw awareness to products that are good for gifts.

You can also promote the idea of giving gifts “Just Because,” and explain that you don’t always have to have a specific holiday coming to want to give a gift to someone.  (For example, show a product that anyone would want and suggest that she give it to a friend when she is having a bad day, or to a neighbor to show her how much you appreciate her.)  It seems like there are always events sneaking up on us, so why not get your customers to plan ahead for those events and purchase their gifts from you.  Suggest products that are great “generic” gifts they can keep on hand.  Put the “Affordable Gifts” or “Gift Idea!” stickers by items in your catalogs!

2.  How can YOU be more effective in SELLING GIFTS?
It is often difficult for your customers to come up with an idea of what to give as gifts, so they will surely appreciate your ideas.  When you are giving your demonstrations, SHOW your customers HOW your products will benefit the people they are seeking gifts for.  You need to “push their buttons,” so to speak.  You want to create the need for your product.  Use  stickers to draw attention to specific products. 

One of our customers has us print “Give the gift of ______ (her company) on the “Gift” Large Square.  She puts this on the front of every catalog.  She orders them over and over again so they must have a positive impact on her business!

A)  Use stickers to remind them of upcoming events.

Put stickers not only on the pages of your catalogs which show great gift ideas, but on your invitations and order forms too.  As they are filling out their order forms, they’ll think again about what gifts they need.  (Wear the “Gifts for all Occasions” button (B40386) or use it in your display.)  Use stickers like “Think ahead… birthdays, anniversaries, weddings” (S43117), “Gifts for all occasions” (PR40125), “Is a Birthday Coming?” (PR40128)  and “Gifts for every holiday” (S40492).

B)  Sell in sets.
Put together two or more items that go together or fit a theme.  Offer a few dollars off, or a discount, if they buy the set.  Use our “Printable Stickers” to print information about a “set” you offer and put it by the products!

C)  Use one-liners throughout your demonstrations.
Talk about gifts in connection with many different items as you present them.  Don’t go into a lot of detail on every item, just use little “one liners” like, “I gave this as a gift to my mom and she loved it because it …..!” or “Your daughters will feel pampered when they use this to ….”       

Make a list of products and of people who could use your products.  For example, if you sell candles, promote that candles would make a great gift for real estate agents to use at their desks or to give as gifts to people purchasing homes.  Keep in mind INTERESTS or HOBBIES!   Suggest products that would be great for people with certain hobbies.  List gift ideas for men, women, and children of all ages.  Include suggestions in several price ranges.

Once you put together these lists, include them in your catalog folder, or at least review them so you can make great suggestions.  Put together a “Gift idea” notebook showing an item and WHO it could be given to!  You could even make this into a game to play at your parties!
 DOWNLOAD the GAME version off our website under KEY PACK CLUB> KEY CLUB SPECIALS.  It is in the PDF you can purchase or get for FREE when you are a member of the Key Pack Club! There’s room to put S40427 on the upper right.

If you tend to cater to a specific group of people, print a suggestion of who an item would be good for and print it on the Printable Stickers.  The small square size stickers (SS) work great and you can easily cover them up with a different sticker if the sale or group changes.

 See the great selection of PRINTABLE STICKERS we have online!  Download our FREE TEMPLATES and use them to print whatever you want ONTO the stickers purchased from The Booster.  See our “USING TEMPLATES FOR DUMMIES” for complete step-by-step instructions of how to do it.  It is really EASY!  I promise!

D)  Offer “Gift Cards!” or “Gift Certificates”
Sometimes we just don’t know what to get for those “hard to buy for people.”  After giving your suggestions for gifts, let them know that if they are not sure what someone would like, they can give a gift certificate.  Explain that you offer gift cards for any amount they want.  Then, you’ll include your contact information with the gift card and whoever they give it to can contact you directly. You will then help them pick out something special. We offer our gift cards with fill-in-the-blank redeem information on the back, or you can purchase them blank on the back.  Or we can personalize the back with YOUR INFORMATIONso they can  even be given as “To-From” type gift cards with a gift purchase so your customer doesn’t have to go get a card.  With YOUR info on the back. the person receiving the gift knows where to get more!

Whether you use our gift cards or the gift certificates your company offers, use the “Gift certificates available” type stickers in your catalogs to remind customers that you offer them. 

E)  Offer free gift wrapping.
To encourage more gift buying, offer to wrap their gifts for free if they spend over a certain amount.  This makes it even more convenient for your customers and it gets their average orders up.  (Use this sticker in your catalogs or whatever promotion you’d like to offer. )  

PDF-Key4B-sell gifts PDF download

PDF-Key4B-sell gifts PDF download

F)  Invite your guests to fill out WISH LISTS.
In last month’s training we discussed the importance of getting your customer information.  The back side of our “Customer Care Cards” (V4124) has a wish list section to fill in.  Wish lists help you to know some items she would like, but will not be buying at the party.  As an added feature, if they would like YOU to contact someone to purchase the items for them as gifts, it has room for them to include that person’s name and contact info.    (Download the instructions under V4124 on our website for more information about how to organize and use this information on a regular basis.) 

If you would rather just have a wish list, we do have those available separately.
Husbands and boyfriends LOVE getting reminders and gift ideas.  Once they’ve finished purchasing for their wives, see what you can do for their mother, sister, etc.  Offer “Free Gift Wrapping” for orders over $$$ to encourage them to spend more.  This is a WIN-WIN situation.  Everyone is happy!
We even have postcards you can send to let them know you have their wish list and to let you help them.  Once the card is sent, follow up with a phone call.

G)  Call your “Preferred Customers” or mail them postcards with gift ideas.
When holidays are coming up, you have a good excuse to call them to see if you can help them with anything.  Remind them that buying their gifts from you helps them to fill up their “Preferred Customer Card” more quickly and of the gift they will receive when it is full.  Use our BACKGROUND Printable Postcards or type up a flyer with your gift ideas.  Offer a dollar or so off items, or offer something special with a certain dollar amount purchased. 

Use the “Call me for a new catalog” (S40200) stickers on your postcards or flyers.  Or, customize a printable sticker with another message that will get them call you immediately.

(H)  Stash a Few for Gifts.
When your company is offering a product at a really great price, draw attention to it with the “Monthly Specials” sticker by that item.  Suggest during your demonstration that as this is such a great buy, they may want to get several to have on hand because they make a great wedding, shower, etc. type gifts!  (Are you using the same catalog next month when the product is NOT on special?  Just cover that sticker up with one of the other “gift” type stickers.)

I)  Make the most of Birthdays! Everyone has one!
 So far we have been discussing how increasing your customer’s awareness of gifts solutions can boost your sales.  However, you can also increase your outside orders by sending Birthday gifts yourself!  Once you have your customer’s information using our Customer Care Cards, or the NEW Birthday Register cards, develop a program to send birthday cards to your ustomers offering them a discount on orders placed within their birthday month.

Birthday Register Cards are so you can easily keep track of the birthday’s of your customers and send an entire month at a time.  Just pass around the set (put on the ring included) and have your customers put their birthday on the correct month.  When you get home, transfer the info to a set you keep in your card file.  In this pack, you are only receiving ONE set, so you’ll need to order a complete set, but you can get started immediately.  Then, once you get your next set, you’ll have an extra set if some months fill up faster than others.

We have recently developed a complete idea on how to use Birthdays to boost bookings sales and more!  You can see the complete training on the website under FREE Training > T4-Sales > T4-03-Birthdays!  Included in this pack are samples of the Birthday and Celebrate cards we offer.  Some with text and some are blank so you can write your own message.

Conclusion:  Sometimes the guests at your parties will just buy one small item so that they feel like they’ve helped support the hostess.  These guests forget that they’ve got to run to the store the next day to buy a birthday gift for their daughter, or a wedding gift for the neighbor, etc.  Stick the stickers and mention the one-liners as we discussed in this training and you will reach your potential for thousands of dollars in additional sales.

Click the link below to go to our website and see all the products discussed in this training:


Or for even more products see the Key 4: Boost Sales category

Posted by jennyb in Key 4: Sales, 0 comments

KEY 4A: Get Sales Soaring with Outside Orders!

KPC-Key4A- Boost Sales with outside orders

KPC-Key4A- Boost Sales with outside orders

Let your customers know that when they need your products, they can order from you anytime, not just at a party.  Boost sales by encouraging reorders, promoting specials & more!

KEY 4A: Get Sales Soaring with Outside Orders!
Encourage your customers to place orders from you anytime.  

When guests are at your parties, it is up to YOU to present your products, tell of the benefits, find out your customers needs and wants, and get them to buy your products.  But, what is often forgotten in this industry is following up with those contacts in the future for additional sales.  Put “The Fortune is in the Follow UP” Bookmark (BM72634) in your datebook or Magnet (MPR70334A) on your fridge or to remind you to do this important concept!

Since the key 4 area of “Boosting Sales” is so extensive, we will address it in three different Key Packs.  This Key 4A focuses on selling your products through “outside orders” (meaning building relationships that may START at a party and then generating orders long after the original party.) (Make sure to go online this month to download the BONUS.PDF document entitled “Have successful catalog parties.”)  The Key 4B pack (coming May 1st) will focus on Boosting Sales by Selling Gifts” and the Key 4C pack (coming Sept. 1st) will focus on Preparing your catalogs.

First, it is VITAL to develop a SYSTEM to keep track of your customers!
Make sure to get every person’s name, address, phone number, and email address if possible.  (In our Key2 training we suggest that you get their names and addresses on a guest list from your host before each party.  That way if some do not attend the party, you can still contact them and build a relationship.)

We’ve developed a system using our Customer Care Cards (V4124).  Include a card in each of your guest folders.  During your presentation explain the Customer Care Card and the “Preferred Customer Program.” (Read more details on these cards and programs online under V4124)  Ask each person to fill in their information so you can take care of them.  It is important to refer to these cards as CARE CARDS, to instill that you want to take care of their needs.  These cards help you collect and keep track of additional info such as birthday, anniversary, if they are interested in receiving free products or earning extra income, their wish list items and who to contact to buy them, and how many squares they have marked on their “Preferred Customer Cards.”  (See more info about PC Cards in item 3) 

Then, when you process their order, mark off their boxes, give them the PC card and encourage them to call you when they need gifts or any of your products.

When it comes to keeping in touch with your customers, ask yourself the question: Is the Benefit greater than the cost?  Big companies seem to think it is!  Don’t you get ads in the mail and your newspaper on a regular basis?  Big companies know it is important to keep what they have to offer in front of their customers.  We realize you are not a big company, that is why we have developed products, such as the printable postcards, that look professional yet are a easy for you to personalize to make offers to your customers. 

You need to develop a plan to keep in contact with your customers regularly.  Here are some ideas:

1.  Send sale flyers, postcards, or mini-catalogs to your customers several times per year.  At each party, make sure that your customers understand that they can order from you anytime, not just at parties.  Use this sticker (PR41036) to add some color to your flyer and ask them if it is time to reorder with this sticker.
 Put stickers like “Call me anytime to place an order” (S40247)  or printable stickers with your contact info included (PSA4204) on your flyers, catalogs, and order forms.  Send postcards, sales flyers, mini-catalogs, or emails to all of your customers on a regular basis.  Let them know what’s on sale and what’s new.   The printable version are so nice because they look professional, and are so EASY!  View the sticker then click the download TAB for the TEMPLATE and save it to your own computer.  OR, have US print them for you! (SEE PSA4204PR  Using our Printable Stickers so much better than just stamping your name for several reasons which include:
1- Stick TWO messages at once (Saves time!),
2- They stand out!
3- They look professional,
4- Since they’re laser printed– no smeared, unreadable information,
5- So much faster than stamping because you don’t have to wait for it to dry (and no smearing!!)

Many times customers attend parties, buy your products, and truly enjoy them, but they don’t think to call you when they need more.  You need to remind them of your great products and services.  Put a “To reorder:” printable sticker (PSM4501) customized with your name and number on the back or bottom of every product that you send out. (See the FREE TEMPLATES online.) 

If you don’t ever see the order but it is delivered to your host, ask your host to put the “To Reorder” stickers on customers’s products before she delivers them.  Tell her you’ll give her a gift or mark-off extra squares on her Preferred Hostess Card (BC2670) for doing it.

Doing mailings is an effective way of developing a more personal relationship with your customers so they will come back to you over and over again.  Use the stickers included in the SSK4 or SSK4B combo sheets to dress up your mailings and highlight certain items.  NOTE- these could also be used to dress up catalogs that your customers view at the party or those that you send to them!

For customers who have not ordered in a few months, send them the “Is it time to reorder?” postcards (PP40376C).  Have a system to follow up after a certain amount of time with customers that may have used up a product so you get them when the time is right.   Our postcards are easy to use whether you are sending several or just a few.  They come with text for you to just fill-in-the-blanks or your can print your own message ONTO them.  (FREE TEMPLATES are on our website in the DOWNLOAD TAB under the product.)  Sending postcards is an affordable and very easy way to send notices to multiple customers at once.  (Remember, Postcard stamps are cheaper too.)

Encourage customers to call YOU to get a new catalog by sending the “Brand new Catalog” postcard (PP40572(C or CT).  This is particularly good if your catalogs are expensive and you haven’t heard from the customer in a while.

See our colored BACKGROUND postcards that you can print onto yourself or check back often because we’re constantly developing NEW postcards with TEXT preprinted for you. See the POSTCARD category online.

2.  Call your customers!!!
After each mailing you send, take the time to call as many people as you can to follow up.  You’ll be surprised how many people thought about ordering, but didn’t get around to calling you.  Be  of service to them and they will come back to you.

You might try mailing to just a portion of your customer list one week.  Then, a few days later start calling just those customers.  A few days before you expect to have those all called, mail out another batch of postcards or flyers.  Then, start calling them in a few days.  With this type of system you will get a better response from both your mailings and calls.  We call this the “Keeping in Touch Program!’

Make a goal for yourself to make a certain number of calls each day or week.  If you don’t have a reason to call, make one up.  For example, you could say you are having a “white sale”.  Tell them that for the next 3 days everything in your catalog that is white is on sale for 10% off.  You could give them suggestions if they don’t have a catalog.  Or, you could have a “free shipping” sale.  Get them to make an immediate decision by giving them a time limit to take advantage or “double box or circle mark off on their preferred customer card” if they order that day.  (You can print specials onto PRINTABLE BORDER Stickers to draw attention to specials on the front of mailings and catalogs.  See them online.)

3.  Start a “Preferred Customer Program.”

Give a “Preferred Customer Card” (BC4601T or BC4603T) to each new customer at your parties.  (If you use the Customer Care Cards (V4124) they have a perforated Preferred Customer Card on the side that your customers can tear off and take home.)     This gives you an excuse to keep in touch with each person, and it encourages them to order from you again.  When you pass out the cards, explain how they work.  Tell them the dollar value of each square or circle and what they will earn when they get the entire card filled.  To reinforce this, have them fill out the back of the cards at the party.

Keep a list of the people to whom you’ve given “Preferred Customer Cards.”  Call them and offer them “2 for 1” squares marked off, or ask them if they are ready to book a party to fill up their card, etc.  (See lots more details online- search for BC4601.)

4.  Encourage guests to bring OUTSIDE orders to parties.
Isn’t it great when customers CALL YOU to place orders?  Include the “Outside Orders Welcome” sticker (S40376), on invitations or cards or catalogs that you mail to customers

HINT:  Put the “Bring ____ in outside orders” stickers on 5 catalogs.  Ask your hostess if she has “working friends” or friends that belong to a book club or something like that.  Suggest that she give one of the 5 catalogs to those people and invite them to show them at work, etc. and take orders.  Her friends will receive a “Free Gift” and the hostess will enjoy greater sales totals for her party or the “Bring ___ in outside orders & receive a Free Gift!” sticker (S43049) on each invitation.  OR, when your hostess is making her reminder phone calls, have her explain to her guests that they can tell their friends that they are attending a ____ party, and ask their friends if they need anything.  She could also offer to drop by some catalogs and remind them that they’ll get a free gift for any outside orders.  (Be sure to recognize those helpful friends at the party and make them feel special.)  This also helps you get more bookings because potential hosts will see that others could help her make her party successful.  Then at the party recognize those who brought the orders and offer to do a party for them.  I have had customers tell me these little stickers are made of GOLD based on the orders they bring in! 

5.  Use stickers on your catalogs to promote outside orders.
By sticking the “Outside orders welcome,”  “3 prices,” or other Key 4 stickers in your catalogs, you remind customers that they can order from you anytime.  These also give some of the benefits of doing so. (These stickers and some others mentioned in this training are on special this month but NOT included in your keypack- Order online under KEY PACK CLUB then KEY CLUB SPECIALS for special pricing.)

6.  Let your customers know how easy it is to order from you.

On all of your literature, include stickers like these!
You can also PRINT your contact information on  printable stickers.  Use them on receipts,  mailings, and product packaging. 

Let customers know they can charge their orders both at the parties and in your “outside orders” information.  When they know they can use a credit card it makes it easy and they know they can do it right then!  (We have several different “Charge It type stickers showing which cards you may accept.  See them under KEY 4 stickers online.)

7.  Encourage your customers to refer their friends.
 Getting NEW customers is a way to boost your sales as well.  Encourage your good customers to help you get NEW customers!  They already know the benefits of using your products, they love your products, and they love working with you so invite and remind them to share.  These customers make the best advertisers.  Include stickers like these on their products & catalogs.  Then, when one of their friends is looking for your product, she’ll have been reminded that you’d love to help them.

8.  Boost sales & contacts with OLD Catalogs!
Turn leftover catalogs into money-making advertising!  (You’ve already made the investment in the catalogs- just a few cents more an a little time can introduce you to new people!)  Put these stickers on the front of old catalogs.  Be sure to include your contact info on the “Call Anytime” printable stickers on the back of the catalog as well.  Then leave them in doctor’s offices, beauty salons, laundromats, etc.  ANY waiting room will do.  People will look and call!  Be sure to plant booking and recruiting seeds by putting Key 1:Booking and Key 6:Recruiting stickers (look online) in the catalogs as well.  You never know where planted seeds will germinate do you?

Don’t JUST generate sales by doing parties.  Build a residual income by letting your customers know that they can order from you anytime, encourage them to have “catalog or book parties” and encourage them to refer their friends to you.  You’ll be amazed at the boost in your sales when you follow these techniques!       When you DON’T follow up with customers, they go elsewhere to get similar products.  Follow up with your customers, meet their needs, and you’ll see an increase in your sales.

Here is the link to the Key4A Category on our website that has all the products mentioned in this training.  For additional products see the KEY4 Category.


Posted by jennyb in Key 4: Sales, 0 comments

T0-08 — Stickers: WHO, WHAT, WHEN, WHERE, WHY & HOW!

Stickers keep talking when you stop!

WHO?  YOU should be using stickers because they have a tremendous impact on your business!  Customers tell us they love using them because they do the talking for them.  Who notices them?   Everyone! 
WHAT?  Booster Stickers! Because they are graphically designed to be eye-catching and get attention!   We have colorful designs that look like little logos!  People are drawn to read them, then because they are graphically designed, then the RIGHT side of the brain will read them over and over again even when they just glance at them!
WHEN?   All the time!   Stick them, refer to them, comment on them and stick them some more!   They’ll get you responses all the time!   When you use stickers you are constantly planting booking and recruiting seeds in a way that people become curious and start asking you questions. 
WHERE?   Everywhere!   Use them on everything such as invitations, catalogs, envelopes, your products, folders, packets, business cards, brochures & you can even wear them!   Since there are different designs for each of the Key Areas of your business you’ll want to use a variety to get them thinking about all the benefits of your business.
WHY? Because stickers encourage customers to talk to you!   They generate more people at your parties and more sales! They make customers feel good because they can see you’ve taken that extra moment to put a “Thank You” sticker on their invoice.   They get people thinking about your booking and recruiting opportunities without you having to say anything!   In fact, when you use them on every invitation you are planting seeds before you even meet them.   And most important WHY is: THEY WORK! 
HOW: Just START!   Start putting them everywhere (of course you have to order them first) and you’ll be amazed at the difference little 2 cent stickers can make for your business! 
Remember to apply the A-B-C-D formula! 
A Success Formula
If the B for Benefit
Is greater than the C for Cost
Then D = DO IT ! 
Give it a try and see what stickers can do for you!
Start shopping now- Just click SHOP ALL PRODUCTS then STICKERS in the categories down the left.  Then click the KEY AREAS of your business you want to boost  Or, click the Key Area Categories, then click STICKERS in each one. 

Click HERE to go to the Shop All Stickers Category:  http://www.thebooster.com/87-stickers-87

Posted by jennyb in Key 0- Overall Business, 0 comments

Key 2A: Host Coaching- How to Have Happier Hosts!

KPC-Key2A- Have Happier Hosts

It is not necessarily what you do AT the party, but more importantly, what you do BEFORE the party that makes it more successful!

In a snapshot: Encourage your hostess to make reminder calls to guests, and to get orders and bookings before the party, so she will have many guests attend, and the party will be successful. It is not necessarily what you do AT the party, but more importantly, what you do BEFORE the party that makes it more successful!

These items and training help you make sure to follow up on all the Success Steps with your hosts.

The information in this training and using the products mentioned can have a very dramatic impact on your business. The number of contacts you make with your hosts, including the encouragement and information you give her, will determine the success of your parties.

Please, take the time to follow these steps to coach your hosts to success. Many of your hosts have either never had a party before, or have not been taught what to do to make the most of their parties. That is part of your job, coach them into making the party successful for both of you. The time you take to work with your host BEFORE and AFTER each party will make the difference!

EB2128- Follow up and Follow Through Erase Board

Use this board to make sure you are following ALL the steps to success with your hosts!

Plus, your hosts will be more likely to book again if they had fun and earned lots of host gifts. See the the “Success Steps” Erase Board EB2128 checklist to help YOU keep track of each party and host. This checklist should be put on your fridge or somewhere handy in your home.

Why? Well, have you ever been making dinner, thought about your hosts, and remembered that you need to give one of them a call, but your planner was in the car or in another room? How much easier would it be if that information was right there, handy, so you could “multi-task” and make a few phone calls while making dinner?

Here are the Steps to Successful Parties:

1. Give each hostess a “host packet.”

Make a classy impression by presenting your customer with a host packet as soon as she books her party. Make several up in advance and take them to each party. These packets should let your hosts know what they need to do for their parties, and get them excited about it. Use stickers to remind hosts of what they need to do. The “10-5 2” and “Outside Orders” stickers can be used on or in your folders, letters of explanation, on the front of postcard reminders, etc. (Use our HOST FOLDERS V2670 and be sure to include the NEW Preferred Hostess Card BC2607.  (See Key 2B: Training- Prepare Host Packets, for more details.)

2. Send a confirmation postcard immediately!

Immediately after you get a booking, send a postcard to the hostess. (We offer several different designs all available with text (T) or with just the graphic (G) or that WE can personalize for you- PR) These postcards will confirm the date and time and let her know you are excited to work with her. Add a personal note. The front sides of our postcards are completely blank so you can put the “I’m Watching for Guest List” sticker (S23087) or these stickers on them.

It is SO IMPORTANT to get a guest list so you’ll have those names, addresses, and phone numbers for future use! Even if the host is going to send the invitations, you’ll want the info of the guests so you’ll know how many to plan on. You can also use the list to see who did not attend the party, then you or your host can call those people and try to generate more sales. Plus, you can add them to your mailing list, etc. For more information on WHY and HOW to use a guest list see  FREE TRAINING > T2-Hosts  > T2-02 Guest List. on our website

Use the SSK2B stickers when working with your hosts. They are sure to get read when you put them on any of these postcards. The “Committed” sticker reminds her that this is your job and important to you. The “Invite Frank” gets her thinking of who to include on her guest list. The ”Call them ORDER” is to use when following up to remind her to make the “After Party” calls. And the “As a Host earned” reminds her of the rewards she received for doing her part as a host.

3. Let her know you’ve mailed the invitations, (or remind her to mail them.)

We recommend that YOU take care of mailing the invitations. I know, it’s been said, “It’s expensive to mail them. The hostess can pass them out and it doesn’t cost anything.” But, do you know the number one reason that parties are postponed? It is because the host didn’t get the invitations out in enough time. So, how expensive is a postponement? Is it MORE than the cost of the postage? I know, that’s not the REASON she tells you, but it is a fact. The delay is usually not intentional, your host may just be busy, or she may forget to mail them in time. Think about it, who is it more important to that the party holds on the night scheduled? As your host sees it, she can just reschedule it for another night, but to you, it is like your boss calling you and telling you that you are not needed at work that night. You don’t get paid if the party doesn’t hold and how many potential parties and sales do you lose when things are delayed? When you take all these things into consideration, your time to send the invitations and the cost of postage is cheap! When YOU mail the invitations, YOU know that it gets done, and when!

However, occasionally there are times when your host will mail the invitations so we offer this postcard to send her as a reminder to get them in the mail.  You could also write it on the “Thank you for doing your best” postcards (PP20277C) or on the “You are a terrific hostess” postcards (PP20564C) that come without text so you can print or write anything you want. 

Once you’ve mailed the invitations, let your host know by calling her or sending a postcard. The PP20516T is great or you can print a notification on the “I’m so excited postcard” PP20276C.

4.  Encourage your hostess to call her guests to remind them of the party.
 Make a note in your planner a few days before the party, to mail your hosts a  “call to remind them” type postcard.  Use the FREE TEMPLATES we offer under the DOWNLOAD TAB of each item to type your own information or you can purchase them with fill-in-the-blanks text. Using the printable version you can also include information about what you expect from her that night, what she can earn, and the extra benefits of getting outside orders and early bookings.  This will get her more excited!  Or send a note with the “If you call them… they will come” sticker on it (S20396). 

Those phone calls made by your hosts can literally make or break your party.  Do whatever necessary to encourage your hosts to make those calls! 

Here’s an idea to get your hosts to make those calls:  Put a “unique” sticker like Gifts for all occasions” (S40427) or “Book Before the Show” (PR21017) (or any of the Key 4 stickers) on just 5 of the party invitations you are sending  out.   The Book ones is especially good because when the host finds the guest with that sticker she can encourage her to book before the show!

Challenge your hosts to find which 5 guests received those stickers.  Put the sticker that says “Call your guests to earn more credits! (LS2259) on your host’s reminder postcards.  (Remember to include whatever sticker she is looking for directly under the sticker so your hostess knows which sticker she is asking her friends to look for.) 

During your host coaching tell her you will be doing this and if she makes the calls and finds the 5 people, you’ll give her something special.  Remind your host to tell those guests that THEY’LL receive a prize when they bring their invitation to the party.  (Be sure to put a mark on your copy of the guest list by the 5 guests whose invite you’ve put the sticker on and bring it to the party.)  

Just think what this can do for you!  It encourages your hosts to make the calls and encourages greater attendance to your party!  Tell your host that she receives something more if all 5 guests come to the party!

To make her feel special and encourage her, put this “Hostesses like you make my day” sticker (S21101) on the front of the postcard by her name.  Also, if you put a KEY 3- Increasing Attendance Sticker such as “Bring a friend, receive a free gift” (S30310) on the guest’s invitations,  be sure to include one on your host postcard as well, this reminds her to remind her guests to bring their friends, etc. when she’s calling. 

I know some consultants who offer to make the calls as part of the service they offer.  For those who are “stay at home moms” they may be able to work it into their schedule more easily.  That’s great because you must, DO whatever you need to do to be sure the calls are made.  This makes a HUGE difference to your attendance. Oh, and be sure to remind them to offer catalogs to those who can’t attend.  You could even put that sticker (LS2208) on the front of the postcard reminder.

5.  Use Stickers to remind and encourage hosts.
The SSk2 COMBO sheet of Host Coaching stickers make it easy for you to remind your hostesses to get outside orders and bookings, to work hard to become a “Preferred Hostess,” and to get excited about earning discounts, etc.  This combo sheet is printed with training information on the back.  It is a great tool to use as gifts or training for your team because they can try a variety of slogans, see which ones they like, and later purchase full sheets of the specific ones they want. 

6.  Call your host a day or two before the party to confirm and meet  her needs.
This call is important. Be sure to ask her how her reminder phone calls are going, how many people she is expecting, if she has gotten outside orders or bookings (so you can bring more host packets), how many catalogs she needs to give to people who are not attending, and if there is anything specific that she wants you to do or to cover at the party.

This is where you would confirm your expected time of arrival, how long it takes to get to her house, travel instructions, that she has a table for your display, or whatever you need to know.  If she is not home, leave a message and ask her to please return your call.

7.  Arrive early enough to set up, spend time with the host and guests, and be relaxed.
Use this time to get to know the needs of your host  and guests! You’ll want to find out what their looking for, how you can be of service to them and share the benefits of joining your company.  Help them feel comfortable and get them excited for your presentation.

This time is especially important in building relationships for the future.  Your host’s subconscious (or conscious) reason for having the party may be because she wants to get to know you better.  This is where you set yourself apart.

Your “meet and greet” time is extremely important in understanding the needs of your guests.  Keep your guest list on a clipboard and make notes about people as they arrive.  This will give you valuable information about your guests and enable you to mention specific items during your demonstration.  For more details about using your guest list look for Guest List under FREE TRAINING >

on our website.  Putting this  training idea into action will make you money! 

8.  Recognize and thank your hostess in front of her guests.
Thank her for the opportunity of letting you into her home.  Let the guests know that she has been a pleasure to work with and give her a little gift.  Or, put a magnet on her fridge when you leave, so she’ll know that she’s appreciated.  (Use the “Thanks for being such a wonderful hostess” printable sticker (PSB2305) on a magnet (M10).  Doing this not only makes your hostesses feel good, but the guests may want that same type of recognition and decide to have a party!
9.  Close the party and send a personal “thank you” note.
Before leaving the party set up a time that you can meet with her to “close the party.”  Prior to that date send her a reminder postcard so she’ll have everything ready.    Meet or call her on that date.  As an added reminder for her to call her friends to get orders put the “If you call them they will order” (PR20309) sticker on the front of the “close” postcard.

Then, once all of the product has been delivered and the loose ends are wrapped up, send your host a “thank you” note.  (The “Thank you for inviting me into your home” P20517C or our other “Thank you” postcards in Key 5 work great.)  I suggest that you personally handwrite it so she knows it is sincere.  Remind your host how much she earned in free or discounted products by hosting the party, and encourage her to book with you again soon.  

Use the sticker PR20144 on the front of the postcard too!  Let her know you enjoyed working with her.  
Not all products mentioned in this training are in the Key Pack.  To see ALL the Host Coaching products we offer go to our website then click on Key 2: Hosts  then click on stickers, postcards, other products etc.

When you are writing your thank you notes is also a great time to make out your “Christmas Cards!”   I know it may seem early,  Yet, if you do this for every host throughout the year, you won’t have the added stress during the holidays and your note will be more sincere since you will have just worked with her.  We have several that are great!  See them online under  POSTCARDS/Key 9 CHRISTMAS.

10.  Follow up with hosts doing “catalog parties.”
Make regular contact with your hostesses who are doing “catalog parties” or “book shows.” Remind them of deadlines, and close the party in a timely matter so the customers get their products on time and the hostess doesn’t lose interest.  For complete info on how to make catalog parties more successful see

on our website.

Making regular contacts with your hosts to let them know what you’ve done for their party will keep them excited and remind them how much you care.  An enthused host will work hard to help you make the party a success, and thereby generate more sales, leads, bookings, and repeat business.  See our V1003 Training System Dividers!  There is a FREE PDF (PDF-10-step) 10 Steps to Successful Parties and the Party Show Checklist in the DOWNLOAD TAB.  (Search for V1003

11.  Additional follow up: 
If you have our “System Dividers” (V1003) be sure to copy the inside of the first tab, “The Party /Show Checklist”.  3-hole punch them and fill out one for each hostess.  As you follow the “10 Steps to Successful parties!” (as we’ve discussed in this training and included on the yellow sheet of the system dividers”) keep track of not only what you’ve done and what stickers you’ve used but THE RESULTS! 

There is a place to evaluate each party so you can see what is working for you! 

Organize all your Booster products in your binder and follow the steps. (File the stickers behind the appropriate key tab- the first number of the item number is the key it goes with.)  Remember, it is not so much what you do AT the party, but what you do to prepare FOR the party that makes you the money.

Most of our customers have told us their party averages have DOUBLED (or tripled) from what they were before consistently using our system .  But think of this….  What if, because you did all the things we trained you to do that your sales went up by just $200 a party?  At 20% commission that would mean you made $40 more on just ONE party!  Divide that by the 2 hours it took you to do the party and you would have made $20 PER HOUR MORE … Right????

 WRONG!!!  It is NOT the 2 hours doing the actual party where you make the extra money.  
 It is the HALF-HOUR you took BEFORE the party to do good hostess coaching, sticking the stickers on your invitations, and making the phone calls that made you the extra $40! 

So, if you made $40 in a half-hour, how much MORE are you making per hour for taking the time to do that hostess coaching? 

Yes, $80 PER HOUR!  Now, you decide, is it worth it to do that little extra?  You are going to do the party anyway, why not make it as profitable as possible? 
APPLY the ABCD formula!

A= A Success Formula:

If the B for Benefit is Greater than the C for Cost = D-DO IT!

If the Benefit of $200 greater sales at a party (at 25% commission = $50) is greater than the COST ($5-$7 per party to do EVERYTHING we teach – including postage!) – The Benefit would be $42 to $45 MORE PROFIT per party! then D- Do It!

To see ALL the Key 2: Host Coaching products go to our website and click on Key 2: Hosts then the type of products you are looking for!

Posted by jennyb in Key 2: Hosts, 2 comments

T2-03 How to use the guest list

We discussed in a previous post HOW to get the guest list, http://blog.thebooster.com/t2-02-confirm-party-get-guest-list


1) It is the night of the party.  Take YOUR copy of the guest list and put it on a clipboard.  Have an extra page or two of blank paper also.

2) Make sure you are to the party early enough to set up, have a few moments with your host and be ready to greet your guests.

3) With clipboard and pen in hand, greet each guest as they arrive, introduce yourself and ask them their name, and look them up on your guest list.  If they are not there, add their name at least (you can get address etc. later from her customer card card or order form.)  Ask her about her interests.  Find out what she is looking for at your party.  If she tells you her daughter is getting married in a few months and they are busy making the plans, make a note of it on your list, perhaps you could offer to do a bridal shower (S12141)  or if your products would be a great gift for the wedding party. If she is a ‘soccer’ mom make a note FR for “fund raiser” and ask her later about the possibility. (PR11002)

4) By meeting each guest, it will not only help you associate their name with their face, and give you something to help you remember them better, but you’ll begin to build relationships and find out how you can better serve your customers.  Remember, your goal should be to MEET HER NEEDS and your sales will take care of themselves. 

This will be of benefit to you in countless ways.  If someone has told you they are looking for specific types of things, you can mention those as you are giving your demonstration.  You can follow up better after the party as you are helping them with their orders.

5) MAKE NOTES on their order forms or your guest list as you are helping them with their orders.  If you’ve given them a “Preferred Customer” card (BC4601), put a PC by their name- then if they’ve marked off 4 boxes, put a dash 4 after the PC. (PC-4).  If they mentioned that they are remodeling their house, ask them when it will be completed.  Mention how fun it would be to have a party to show their friends.  Make a note on your guest list or their order form.  You get the idea, your job is to get information you can use now or later, (or both) to better meet your customers’ needs!

6) Once everyone has left the party, take a moment to go through the guest list with your host.  Note on her list the people she will make contact with that did not attend the party.  She’ll tell you of people who called, or she contacted that wanted catalogs, etc.  These extra few minutes can add HUNDREDS of dollars to her sales!

7) When you get out to your car, (depending on the neighborhood of course) look again at the list while it is fresh in your mind.  Make POSITIVE comments about the different people you’ve met.  If they have a great smile, outgoing personality, seem really organized, has lots of ideas, can tell she loves your products, needs money, would love to be home with her kids, works in a large office, etc. All of this information enables you to follow up better with each customer.  Put STARS by the names of people you felt a connection with and would really love to have on your team!

We will follow up in future IDEAS of the WEEK with HOW to use this information to increase your bookings, sales and recruit leads.  I’m sure you have a few ideas from the information I’ve already give you.  But, for now, START the process by getting a guest list from your hosts and doing it.  This information will be the START of your customer list that will build your business beyond your wildest imagination!  Remember, if the BENEFIT is greater than the cost = DO IT!
Put these into action in your business and see how it impacts your hostesses.   Remember, the more quickly you can get your hosts working on the party, the more successful you will BOTH be!

There are not a lot of actual products that go with this training so I’ve included this training and a few products as part of the.  T2-02-03 Confirm the Party & get Guest List Category.  Here is the direct link:


Posted by jennyb in Key 2: Hosts, 1 comment

T2-02 Confirm the party & get guest list


Use these products to Confirm the party and GET the guest list!

Start building your relationship with your host by sending a confirmation card IMMEDIATELY!  At the same time, encourage the return of the Guest List!  These steps are crucial to your long term success in the business!

Here’s what to do:

FIRST: Send a confirmation postcard! 

Why? It is simple, easy and makes a HUGE impact!

Don’t you just love to get mail that isn’t a bill?
Your hosts feel important and that you are on the ball when you IMMEDIATELY send a confirmation postcard after they book a party or show.

HOW to make it easy:

When you leave the hostesses house, send a confirmation postcard (See Key 2 Postcards with Text or print your own text on our Colorful Graphic Designs using our FREE Templates) to the NEW host and include the “I’m watching for your guest list” sticker (S23087)  or S20346 as a reminder on the postcard.  This is just a little reminder that makes a BIG difference in how quickly you receive the guest list back.  We even have the confirmation postcard with the main emphasis of receiving the guest list back.  It is PP20370CT.

Just keep a selection of confirmation postcards all ready to go in your car.    Then, once you have a booking, fill out the card with their information and drop it in the mail.    It is just that simple!  Make the commitment to yourself, your hosts and your business to do this CONSISTENTLY.  You make the commitment by getting prepared and doing it!
When they receive the card, it confirms the date so they will write it on their calendar, be reminded to share the date with their family and even more important it shows that you are committed to helping them be successful.
This lets the hostess know you are on the ball and interested in helping her, to send in her guest list, and hopefully eliminates the need for multiple phone calls asking her for the list. 

It encourages her to make the list while she is excited about the party.
To help her make her list, use the FRANK sticker (S200545) or PR20671 on her host envelope or folder.

NOTE:  Making it part of your policy to receive a guest list from your hosts is an essential part of your long term success!  Some consultants actually make receiving the guest list as the confirmation of their party date.  WHY?  Because the number one reason that hosts postpone or cancel their party (or have a very small attendance) is that the invitations didn’t get sent out in time.  When YOU get the guest list, then YOU are in charge of your own success!   You can look at the guest list as your INSURANCE to make sure your party holds!

This also gets you a GUEST LIST that you can use (See the T2-03 How to Use Guest List Idea for more details on this.)

2) Once you have the guest list, enter the names in some sort of data base.

If you have a computer, (which obviously you do if you are on our Idea of the Week club), use it to your advantage.  Keep a list of your contacts and make sure you have fields you can use to sort for various information.  (See the FREE EXCEL Customer Care Spreadsheet we offer under V4124 — Customer Care CARDS  (Click the DOWNLOAD tab)

3) Prepare your invitations and use your computer to print labels of the addresses. 

You could use our new PRINTABLE STICKERS to personalize the invitations even more by printing their name information on the sticker “I value your business and loyalty” (PSA5206) or “Could you use an extra $100 a week?” (PSA6208)
Use the “Bring a Friend and receive a Free Gift” printable sticker  (PSA3203) to put the party date, time, location, etc.  Just stick these on your invitation and save a ton of writing.  (You’re planting seeds to bring a friend too!)

4) Make sure you have a field in your data base where you’ve entered the host name, do a sort by that and print a list of those invited to your party.  (Alphabetical order is easiest.)  Or make a couple of copies of the guest list.  Be sure to leave room on your list to write notes!

5) Mail the invitations at the appropriate time and mail the “Your invitations are in the mail” postcard (PP20516CT with Text or print your own info using our FREE templates on PP20516C)  to your hostess letting her know they have been mailed.  Put a sample of the “Boost Attendance” (KEY 3) type sticker that you have put on her invitations on this card and remind her to follow up. i.e. bring a friend, etc.

6) Mail a follow up letter to your hostess with a copy of the guest list (including phone numbers) reminding her of the importance of calling her guests.  Use the sticker “If you call them, they will come” (S20396) on the guest list and letter!  In this letter, give her any additional information, encouraging her to get outside orders and bookings, etc.  Use the stickers “Outside orders welcome!” (S40376)  and “Book before the show and watch your gifts grow!” (PR21017)    If you are using the “Preferred Hostess” (BC2607) program, remind her in this letter of the things she needs to do to mark off boxes to receive an additional gift, when her card is full.

7) Follow up one more time by sending her the postcard, “Thank you for
doing your best” (PP20277CT ) or “If you call them they will come!” (PP20529CT) or “Please Remember to call your guests” (PP22526) to remind her again to make those reminder calls the night before or the day of the party.  (All of these come with Text or you can print whatever you want on the without text cards using our Free Templates.)

This takes you to the day of the party….   you have the guest list, what do you DO with it?  See the NEXT blog post for that….  http://blog.thebooster.com/t2-03-how-to-use-guest-list

To see ALL the products mentioned in this training, please click this Category under FREE TRAINING > T2 :


Posted by jennyb in Key 2: Hosts, 0 comments