Key 4: Sales

The Booster – Jenny B ideas & products to help those in party plan or direct sales to get their sales soaring by planting seeds and prompting questions.

Prime their Minds- Make MORE money in Less time

Make MORE money in Less time!  This is a training I did with Erin and her Norwex group (that was part of a a private group on Facebook)

 

In this training we explain HOW to create the Mind Connection- to create interest in your products to it becomes your customer’s idea to buy your products, book a party or join your team!  We call it Prime their Minds!

In this training we discuss an overview of Booster Products (I mention the K-Success Pack, which is now the “How to have $1000 Parties” Pack which is a pack to get you going with the PROVEN principles we teach to help you make more money in less time.

We will also discuss the concepts involved in putting stickers in you catalogs:
–Why they are so effective,
–How to tie them to one-liners 
–How to create one-liners
–Examples of one-liners!

In essence, we’re talking about SELLING more products, but boosting your entire business in the process!

There may be specific links mentioned in the training (as it was a Facebook group) but you can see ALL the products we discuss along with even more extensive training in this category:
T0-17-OneLiners

So listen NOW for all kinds of ideas on how and where to use them.

Posted by jennyb in Key 4: Sales, 0 comments

How to promote Mother’s Day

K-Mothers-Day-Pack

Plant the seeds of how your products will meet the needs of your customers. We have a great selection of stickers!

You know, I see people all the time saying, “Buy This” or “Buy That” on facebook, etc. but I rarely see REASONS to purchase a product, or WHO to purchase the product for.

So many times, we focus on the person individually, but a way to build your business to even greater levels is to promote your products as gifts!

Have you considered how many products you could sell when you promote them as gifts for moms?
Mother’s day is the second largest gift buying holiday for adults (second to Christmas) and what are you doing to promote it?

Are you collecting “Wish Lists” from your guests and then contacting their children or husbands to purchase that gift for them?

Are you going to work places where primarily men work and offer “Mother’s Day” gifts they can purchase from you?

Are you promoting products in your catalogs that make the perfect gift for mom?

There are LOTS of ways to promote Mother’s Day and the time is NOW to get started!

Promote Mother's Day NOW

Watch your sales soar as you help your customers shop for Mother’s Day!

See the details on our website.  We have the IDEAS and PRODUCTS to make it easy!

Posted by jennyb in Key 4: Sales, Key 9: Seasonal, 0 comments

T9-15 — Promote Mother’s Day NOW!

Watch your sales soar as you help your customers shop for Mother's Day!

Watch your sales soar as you help your customers shop for Mother’s Day!

Watch your sales soar as you help your customers shop for Mother’s Day!

Yes, Mother’s Day is right around the corner and your customers are counting on YOU to remind them (and help them!) Just think how stress free they will be when you help them take care of their Mother’s Day gift needs! Below are 6 ways you can promote Mother’s day!

Promoting your products for Mother’s Day gifts is a great way to not only boost your sales, but offer great service to your customers. Mother’s Day is probably the next biggest gift giving season to Christmas. Even with this tough economy, people will still be buying gifts for mom. Why not help them get the perfect gift that will make her smile? So, let’s get started!

1: If you want to help “Others” find the right gift for their moms, you first need to know what the mom wants. Have “Moms” (actually EVERYONE) that come to a party fill out a “Wish List” (You can either use our wish list card PP40140CT or Customer Care Cards V4124). Then you can follow up with the people she’s given you permission to contact for various different holidays, including Mother’s Day! Or see our new DOUBLE SIDED Drawing Card with drawing info on the front and the Wish List on the Back! (PP10131CT)

2: FOLLOW UP once you know what she wants! Do it easily with our “Mother’s Day is Near” postcard (PP94286CT or PP94286C ). You just fill in a few things from her list and then follow up later. You may want to put the postcard in an envelope (See VENV-PP ) and put the “For Guys eyes only!” (S33419) on the outside of the envelope you are sending to the men to keep the secret. One card is blue- perhaps better for sending to guys. The flower background is perfect to send to daughters, mother’s for their daughters, etc. By sending the postcard you get them thinking so that when you follow up with the call, they are ready to buy! The postcards turn what would be a “Cold call” into a “Warm Call!”

As you make those calls to “SIGNIFICANT OTHERS” (especially the men) when he is finished shopping for his wife, suggest other gift ideas for other family members. For example, ask the husband if there are others who he needs to purchase Mothers’ Day Gifts for such as his mother, daughters, etc. Offer to gift wrap or deliver for FREE once an order reaches at a certain level.

3:  Encourage bookings so hosts can earn the Mother’s Day gifts they need!  You can mail postcards to previous hosts and guests offering them your services.

Use Get Mothers Day Gifts Free POSTCARD with JUST the Graphic (PP91289C) and a darling poem to remind her that booking a party would be a great way for HER to earn Mother’s Day Gifts, but you can print whatever want on the card, suggesting that you would like to help her get what SHE wants as well.  Invite her to give you a call.  Now, as you know, your previous hosts and guests usually need to purchase gifts for their own mothers so this is very appropriate.  Plus, once you get her on the phone, you can find out what she would like and then contact her significant other as mentioned above!  This way you’ll get lots of sales!

Use our new “Mother’s Day is Near, Gift List Free when you host with me  WITH TEXT Postcard (PP91289CT)  to send to previous host or customers to encourage them to book a party.  This card also has the poem and invites them to call you before you call them to receive an extra gift.  This of course, encourages her to call you, but also lets her know that you’ll be calling her so be sure to follow up!  Now, if she’s not interested in booking, perhaps you can still help her with her gift needs!  This helps your call to be a win-win proposition!

4:  Get started early promoting Mother’s Day gifts to your customers by putting stickers on your invitations and catalogs.   Plant the seeds of how your products will meet the needs of your customers.   We have a great selection of stickers!   Promote giving GIFT CARDS!

K-Mothers-Day-Pack

Plant the seeds of how your products will meet the needs of your customers. We have a great selection of stickers!

Use stickers like:
Enhance your romance! (SC43030)
Affordable Gifts for Mom! (S44440)
Men Love it to! (S45380)
Your Gift Solution (S44436A)
Gifts for all occasions (S44427)
Make your Mother’s Day’s Day perfect! (S94268)
Give a Gift Certificate to Someone Special (S44438)
See the “Affordable Gifts for Mom” (S44440)
Mother’s Day is near (S94270B).
Then check out the new “Mother’s day is near with the comment about  earning their GIFT List for FREE by hosting a show!  (S91641)It is so fun and springy!  Put it on the front of your all your catalogs!
And many more!

See the K-Mothers Day Pack! For 10 Sheets = 525 Stickers

HINT:  When you use stickers in your catalogs that are very holiday specific, but you may still use your catalogs AFTER that selling season is over, just cover the sticker with another one of the same size!  We have SO MANY to choose from that you’ll have a ball and your catalogs will constantly be changing!

5.       Boost your sales by contacting businesses!   

You know that most husbands would love it if someone were to come to their place of work and offer a great deal that comes all gift wrapped!   See below exactly how to make this idea put hundreds if not thousands of dollars in your pockets by not only reading but implementing this idea:   Call these “Holiday Heros” parties (S33476).  Use the stickers
“Gift for your gals” (S33420) and other Mother’s Day stickers on the front and in catalogs.

Here is an idea sent into us by Kim Livanec:

“At this time of the year, Mother’s Day, Valentines, etc. I target businesses where primarily men work.  Like Discount Tires, Repair/Garages, Hardware stores, etc. and I go in asking for the manager and tell him I want to offer the employees some Mother’s Day gift ideas if he/she will allow me to.

I present my product to him/her and ask when would be a good time that they could shop. I like to target pay-day and lunch break!  I schedule that time with the manager, leave a book and ask him/her if she would please let the guys know when I will be back so they can shop.  I offer the host program to the Manager, telling him/her they will get their Valentine or Mother’s Day gifts for free by letting me help the guys shop or just collecting the orders before I return.

When I return on the scheduled day, I help the guys pick out an item or sometimes I simply just total orders and collect money.  The person who I left in charge, gets full advantage of the host program and they usually invite me back for the next holiday, Christmas, Valentines, etc.  I find out the dates of the wives birthdays, as well as anniversaries when I get a chance to talk to them. If I get lots of orders at a particular business, I may return once a month in between holidays to bring donuts/kolaches.

It is simple, and guys love it because they hate to go shopping and I bring the store right to them, and I gift wrap their purchase as well and they never end up in the doghouse over missing a holiday gift!”

Decide to try this concept NOW! Just set a date with yourself to go make your contacts with the businesses and then go back for the “party.”    Be prepared to do it all at once, if the manager allows it!  Have a selection of catalogs in your car along with products.  Only take a few items in. I suggest you “wrap” a selection of products in 3 different price ranges. Tell them they can SAVE on SETS!   (S43262) You may want to offer something special for placing their order THAT DAY.   For example, you may offer free “gift wrapping” on anything ordered that day (or an additional gift, etc).   This may save you the time of having to come back several times.     Or have a selection of products copied onto a sheet for them to order from.   They may not want to go through your entire catalog.   Give them specific ideas, price ranges, etc.  Put “Gift under $??” stickers (S44448) by products in your catalog.

Offer to include a “Gift Card” with their purchase.  (see our BC Cards- BCD44451 or BCD44435)  You can print YOUR  info small on the back and they can write their To/from message on the front or back.  This way, the person receiving the gift knows who to contact if they want more!

Remember, as you finalize their order, to ask them WHO ELSE they need to purchase gifts for (their own mother, daughters, etc) and offer to take care of ALL their gift needs at once.

6- Make Mother’s Day week special by offering a little gift to every guest at your parties!

Our bookmarks or little candy bar wrapper Purses are great!    See HC63017 — “Love” Purse Candy Bar wrapper or HC62906 — “Opportunity” Purse Candy Bar wrapper.  Many designs of our Bookmarks are perfect for Mother’s Day.  I’ve included some in this idea, but others are shown under BOOKMARKS.  (Home>Shop ALL Products>Other Products>BM-Bookmarks)  They can be used other times too to show appreciation, so stock up now!   Include your contact information easily on the back of each bookmark by printing your information on the “Heart says yes” PRINTABLE STICKERS! (S10517SS-PS)!   It is easy and you are planting seeds for booking at the same time!

Decide NOW to TAKE ACTION and make the most of every opportunity!   Order NOW, put your plan into action and watch your sales soar!   Prepare to make Mother’s Day special for your hosts and customers.   When you make the little extra effort to build relationships, you will see the loyalty from your customers increase and your sales soar!

To find this Training on our website go to Home>FREE Training>T9-Seasonal>T9-15 — Mother’s Day.  It will take you to the CATEGORY to see ALL the products mentioned in this training.

You may purchase the PDF training with GRAPHICS that you can download on our website.

9-15-PDF — Promote Mothers Day IDEAS

Posted by jennyb in Guys Party Ideas, Key 4: Sales, Key 9: Seasonal, 0 comments

T0-18 – Grow your Business … Book, Sell, Recruit & more!

T0-18---Grow-your-Business

Plant the seeds to grow what you want in your garden!

Have you ever considered the similarities between growing a garden and growing your business?
Let’s say there are two people who want to grow a garden:
•    The first only has a bucket to carry water and a shovel.
•    The second has the bucket and shovel along with a hoe, roto-tiller, hose, sprayer, fertilizer applicator and a myriad of other tools.
Who is going to have the easier time growing their garden?

Is it impossible to grow the garden with only a few tools? No, of course not! But which has the greater chance of success?

Let’s say you want to plant a garden.  You know you have to prepare the soil by tilling it up, applying fertilizer, etc. All this is done BEFORE you plant seeds right?

Many of you have taken this step already by learning your business, the products, the benefits and HOW to get bookings and sell. You are now ready to get something growing.

How does the gardener get things growing in their plot of land? Do they say, “Well, the ground is all ready! GROW! “ to the ground? If they did, and watered the ground what would come up? Weeds would probably be your first guess followed by volunteers and those volunteers would usually be OK but do you know what you’re getting.

Realistically, what would you do if you wanted to grow things in your garden? You would PLANT SEEDS!

You would find the type of things you want to grow and plant seeds.

The same is true for your business! The time is NOW to PLANT SEEDS! You have to let people know that YOU HAVE what they are looking for. As you begin to let people know the advantages and benefits of your business they will want to know more.  Then you can share your opportunity with them. You need to create interest is what you do and they will then want to know more.  If they decide to join you team you can then nourish, water and help them to grow!

Have you ever heard of THE SECRET?  It is a motivational book and movie based on the Law of Attraction which is said to work by attracting into a person’s life the experiences, situations, events, and people that “match the frequency” of the person’s thoughts and feelings. Therefore, positive thinking and feeling positive are claimed to create life-changing results such as increased wealth, health, and happiness.

I like to put it in a very simple form — you must put out there what you want to get back.  It is the essence of planting a seed.  If you want tomatoes, you must plant TOMATO seeds!  If you want tomatoes and plant cucumber seeds there is a pretty good chance you are going to get cucumbers, not tomatoes.  If you don’t plant any seeds at all, what are the chances you are going to get tomatoes?

So, let me say it again, “You must put out there what you want to get back!”

If you want BOOKINGS, you must let create interest in bookings by sharing the benefits of hosting a party!
If you want SUCCESSFUL PARTIES you must show your hosts you are committed to helping THEM have successful parties- inspire THEM to want success and understand they CAN make it happen!
If you want SALES, you must generate interest, share benefits and create desire to actually HAVE your products!
If you want COMMITTED CUSTOMERS you must let your customers you care about them and let them know that by coming back to you that you will help them and meet their needs!
If you want RECRUITS, you must create interest in the opportunities your business offers, help them SEE themselves doing what you do and be there when they are ready!
If you want a THRIVING TEAM you must help them find their WHY and help THEM plant their seeds and teach them how to nourish them.  By recognizing and rewarding their successes you’ll be nourishing them.  (See the LMP-07 — Apples in Seeds Theme Meeting: http://www.thebooster.com/363-lmp-07-apples-in-seeds)

So, now that you know that you NEED to plant seeds, HOW do you do it?

Well, of course you mention it during your demonstration. But do you realize researchers have found that it can take as many as 7 times being told something before it begins to sink in? If you were to say the same thing over and over again 7 times at your party people, YES, they would recognize it but how fun would your party be?

But, what if you put stickers that point out the advantages and benefits of your opportunity in your catalogs, on your invitations, wrapped around your pens, on your party folders or lap-boards, etc? Your customers would read those over and over again and the concepts would be planted in their minds. You would be planting seeds without even saying a word!

Now, of course you do want to SAY something too!  You would perhaps ask questions that get them asking YOU questions but I’m sure you can see the advantage of them seeing various stickers throughout your information to create awareness and curiosity.

Using ONE-LINERS PLUS the stickers is a way to plant LOTS of seeds during your demonstration and other times as well.  (For more details on this concept see T0-17 – Stickers in your catalogs relate to One Liners!)

So, start NOW to use Stickers & wear Buttons to plant seeds! 
Go to this IDEA CATEGORY (link is below) to see lots of products that relate to this concept.

We want to help you DIG UP CASH by building your team so here are some Recruiting and Sponsoring ideas of HOW to use stickers in your business:

1. Use RECRUITING Stickers on your invitations. Invited guests might not make it to the party, but their interest will be sparked by reading slogans such as (S60264)  “Full time pay, part time hours!” or (S60260) “Could you use an extra $100 per week?”

2. Put RECRUITING Stickers in your catalog, especially on the page where your company describes the benefits of your opportunity. Stickers like (S64107)  “I Love What I do! You can too!” or others shown in this idea CATEGORY product listing (T0-18),  create the BRAIN CONNECTION as if YOU were telling them this information instead of the corporation.

3. Name?: Whenever you put your name on a catalog, you should also include a RECRUITING Sticker. This shows YOUR enthusiasm for what you do. Stickers shown in this idea CATEGORY product listing (T0-18-link is below),   make a positive impact! In the party plan business, what is one of the best ways to get more money? GET RECRUITS! See the T0-16 — Personalization, make it EASY! idea on how to personalize the slogans with YOUR information.  Saves time because you are sticking TWO stickers at ONCE!  And, they look so professional!

HUNDREDS-no THOUSANDS of customers have told us that these STICKERS really DO WORK! We can hardly wait to hear of your success! Order today and start implementing these ideas!!

Also included in this IDEA CATEGORY T0-18 – Grow your Business … Book, Sell, Recruit & more! are Recruiting  BUTTONS, Bookmarks, & Postcards  (Just scroll down below the idea to see the complete list!)
Now, WHY should you use follow up postcards to send to recruit leads?  Did YOU join your company with the first person that asked you?  When I’ve traveled around the country I’ve asked top leaders this question.  Many of them say NO.  I ask why not?  They reply, “It took me a while to make the decision and by the time I was ready, they had not kept in contact with me.”

How many potential recruits have you lost because you haven’t kept in touch with them?  Now, I’m not suggestion you be PUSHY, but I am suggesting you be PERSISTENT!  Just keep in touch, even if they don’t join your team, you’ll at least have a customer.

Think about the ABCD formula.  A stands for A Success Formula.  If the B for Benefit is Greater than the C for Cost = D Do It!

So let’s do the math for sending postcards.  The postage is 33 cents, one of our recruiting postcards is  15 cents (or less if on sale)  for a total of 48 cents.  Let’s say you send 10 postcards to that ONE person over 6 months.  That’s $4.80.  How much do you make if that ONE person joins your team?  As someone said the other day at a presentation I did, “A LOT more than $4.80!

So, is the Benefit of “A LOT more than $4.80” greater than the cost of $4.80 = DO IT!  You never know what will happen when you DO keep in touch, but I doubt they’ll come to you six months down the road if you don’t!  How many chances are you losing because you don’t follow up?

But, before we go…. How are you keeping track of your recruit leads?  We have this wonderful Erase Board (EB6129) where you can track their name, phone number and the contacts you’ve made with them.  I LOVE the quote along the bottom, it reads,  “How do you help others become butterflies?” “Show them that to FLY is so wonderful that they are willing to give up being caterpillars.”

Remember, we can ALL create opportunities every day that can impact our lives.  “It’s what you do with what you have … that makes you who you are.”

0-18-PDF-Grow-your-Business

Go to this IDEA CATEGORY to get the PDF of this training for FREE

So, go now to

this IDEA CATEGORY and  scroll down to see a great selection of products that relate to this training!  I Challenge you to “Grow for It!”  Order NOW and start planting the seeds and then following up.

When you accept a challenge, you accept that you have to take ACTION!   The KNOWING is important, but the DOING what you KNOW is even more important!

(with an order)  Share it with your team!  Here is the link to this Idea Category: T0-18 – Grow your Business … Book, Sell, Recruit & more!
http://www.thebooster.com/603-t0-18-grow-your-business

Posted by jennyb in Key 0- Overall Business, Key 1: Booking, Key 4: Sales, Key 6: Recruit, Meeting Plans, 0 comments

T0-17 – Stickers in your catalogs relate to One Liners!

T0-17---Stickers-catalogs-one-liners

Create a BRAIN CONNECTION!

I went to a grocery store today that I don’t go to very often and I was so frustrated! I kept going in circles looking for specific items.

This reminded me of one of the BEST reasons for putting stickers in your catalogs.

NEW!!!!
FREE AUDIO by Jenny B!  I’ve done TWO Audio’s (mp3) of this training so you can download and listen again and again.  I’ve included LOTS of examples.

Here is the link to the Audio about STICKERS in your Catalogs:

http://www.thebooster.com/pdf/T0-17A-Stickers-catalogs-ONE-LINERS-BRAIN-CONNECTION.mp3

Here is the link to the Audio about creating ONE-LINERS that will BOOST your Business:

http://www.thebooster.com/pdf/T0-17B-ONE LINERS-create-BRAIN-CONNECTION.mp3
These will OPEN in a new window, and you can listen on your computer, or RIGHT CLICK and SAVE.  Then you can put it on your ipod and listen on the way to a party, etc!

So, In this training we are going to discuss a several different concepts and then put them together for the greatest impact.

Let’s go through the Who, What, Where, Why and When of stickers in your catalogs!
WHY use stickers in your catalogs?
1-they draw attention to product benefits and reasons they gotta have it!
2-They create awareness of the services you offer
3-They plant seeds about the benefits of being a host or joining your team
4-They show your enthusiasm for your business because you’re doing something extra.
5-They slow customers down so they take in what is on the pages
6-They change the perception of the corporation sharing messages with them to YOU talking to them.
7- BEST REASON- keep reading the BEST reason is the combination…..

WHAT stickers should you put in your catalogs?
1-SALES (Key 4 stickers) to draw attention to specific offers or specials on your products such as:
S40579 –Customer Favorite, Gotta Try it! Best Seller, Popular Item SET
PR41026 — Easy Online Shopping
S40492 — Gifts every Holiday
PR40272 — Free Gift Wrapping
PR40822B — Shop Online with me
PR40404 — Sale, Buy, New, Sets SET
PR40406 — Love, Need, Want, Have SET
S43117 — Think Ahead! Birthdays, Weddings
PR40262 — Save on Sets!
LS4264 — Husband call, get want!

2-SALES (Key 4 stickers) to draw attention to YOUR (COMPANY) specific products
such as: just too many to mention- check out the TAGS on the VERY BOTTOM LEFT of the website and select a tag that relates to your business.

3-SALES (Key 4 stickers) to let people know how to order or keep in touch with, and order from, you such as:

PSA4204PR — Call me anytime
PR40254 — EMAIL Phone Online Orders
PR41062B — Please Like on Facebook
PSA4205PR — Visit me on Web.
4-BOOKING (Key 1 stickers) to plant booking seeds and let customers know the benefits of hosting a party or show such as:
LS1122 — Every item has 3 prices
LS1261 –Wish I see tonight
PR10658 — Your Wish List Free
PR10810 — Book Could Be Starter Show
PR10928 — Wanted Hosts Earn Free Gifts
PR10435A — Party Easy As 1-2-3!
S10236 — Get this free
S10411 — Why Pay Full Price
S12175 — If Like What See get it Free
S20415A-PR — PERSONALIZED Hostess Never Pay Full
S10517 — If heart yes checkbook no show
5-RECRUITING (Key 6 stickers) to plant recruiting seeds and let customers know the benefits of joining your team such as:
LS6265 — Like it buy little
PR11044 — Love it-Join Team
PR60586B — Really Make serious money
PR60586C — Make Serious Money
PR60801 — Start Your Own Business
PR60903 — Have fun boost income
PR61028 — I Get Paid to Party!
S600497 — What do with Extra $1000 per month
S600494 — $200 a week impact your life
S64017 — I Love What I Do
S64054 — Wanted Enthusiasm
WHERE should you put the stickers your catalogs?
1-On the FRONT and BACK.  Use some of the larger designs!  Be sure to use the PERSONALIZED sticker with your contact info on the BACK.  (Fast, professional, easy to read!  See idea T0-16- EASY personalization for more ideas)
2- INSIDE your catalogs.  Depending on the size of your catalog, many customers tell us they use ONE sticker on every 2-page layout.  They say that the notice customers STOP- look at the sticker and see what is around it (why it is there) before turning the page.  It slows them down and draws attention to specific products.
3-EVEN in MINI CATALOGS- follow the same guide lines as above.
4- On the page that talks about your opportunity, be sure to use the “I love what I do, you can too” as it changes the offer on the page from being from your company to relating to YOU- makes it much more personal.
5-Be sure and put a booking sticker on the host info page.  Make it personal!
6-SALE stickers- draw attention to specials!  (What if the special is a limited time offer and your catalog will be used beyond the sale?– When the sale is over just cover that sticker up with a similar sized booking or recruiting sticker!  Simple.
7-TAB pages you want to draw attention to during your party.  Overlap a sticker about 1/4″ on one side and put the same shape on the other side to make a TAB.  (Or the PEN PAL stickers work great)  Then draw attention to them during your party.  This will make it easy for guests to find those specific products when it comes time to order.
WHO should get stickered catalogs?
1-Everyone at your parties… the stickers reinforce what you are saying (and remind you to say it– see more about this in the One-Liner training below.)
2-Catalogs used for BOOK parties!  You aren’t there to point out specific products so it is even MORE important (if it could be more important!)
3-Catalogs you give to customers to take home.  Your stickers may be different than those used at your party, you’ll definitely want to have more of the HOW TO ORDER type with your personalized information and how to order.

HINT- If you have specific catalogs you prepare for your catalogs that you want to use time after time, put this sticker on the front: PR40521 — Catalog for Show not Go
If you have a different catalog for them to take home, use  this sticker on the front: PR40405 — Catalog Show NOT To Go- ASK for To Go Copy

WHEN should you sticker you catalogs?
1-When NEW catalogs come out, take ONE and decide which stickers you are going to put on which pages.  Some have more white space, some designs will fit perfectly on certain places!  Have fun, look at the different designs and plan what goes where.  Then, use this as your master and “sticker” a bundle of catalogs at a time!  You can even have your kids or a neighbor kid do it.  Once you’ve created the master, they just follow!
2- What do you do with LEFT OVER catalogs, or those catalogs you prepared for parties and now the new one is out?  Use the OLD CATALOG stickers on the front and back and take them to Doctor offices, hair salons, gyms, any kind of waiting room, Laundromats, etc. and leave a few.  WHY use the old catalog sticker?  It lets customers KNOW that you KNOW it is outdated and giving them options, instead of them thinking, “Oh, this is outdated” and then throw it away!”  You can also put the sticker
WP-PR40447A — Take Me Home Free! so they know they can take it!
OK, now that you have your catalogs stickers- what is the BEST REASON?  Well, I’m not quite done presenting the ENTIRE concept…. please bear with me just a little bit longer…

I often teach a concept I call “One Liners”

WHAT are one-liners?  They are short little slogans you “Tie” to a product that promote a REASON to buy, book or join your team!
WHY use one-liners?  Because your customers don’t have time to tune you out!  You’ve seen it happen, you begin your “booking spiel” (speech designed to convince: an irritatingly long or predictably glib speech, e.g. a rambling apology or prepared sales patter) and you lose their attention, they start talking to a neighbor, or bury their head in their catalog.  They already decided they were not going to have a party and are definitely NOT interested in joining your company.
But, when you use one-liners throughout your demo (or at other times) you are creating interest and curiosity about your products or opportunities you offer but once you give the one-liner you move on and they only have a chance to question, or generate interest, but not become bored or tune you out!
HOW do you create one-liners?  You pick a product and pick a slogan and “tie” them together and memorize them so they just roll off your tongue!  (Guess what?  I’ve created a PDF you can download along (that includes worksheets) that gives you all the details of exactly HOW to do it)  Just order this training item and you’ll get the link to the PDF in your order history.  But the simple way is to look through our sticker slogans and work them into your one-liners.
WHEN do you use one-liners?  At every party or show!  Once you get them learned you’ll find you can “sprinkle” about 10 booking, 10 recruiting and 10 sales one-liners during your demo.

So NOW that you’ve learned about ONE-LINERS let’s get to that BEST REASON:  When you tie the ONE-LINER that incorporates a sticker slogan to your product and put the sticker BY that product in your catalog you are creating a BRAIN CONNECTION!

Here’s a few examples:
Find a product in your catalog that is EASY to use, put the PR10435A — Party Easy As 1-2-3! by it.  During your demo, ask your customers to flip to page ____ where the sticker and product is (If you have the product in your display, show it) and after explaining a little about the product say, “Using this______ to ______ is as easy as 123 and so is having a party with me! AND MOVE ON TO THE NEXT ITEM IN YOUR DEMO.

Then put the “S10517 — If heart yes but your checkbook says no, book  show” sticker by a product that is a little more expensive but is well worth the price.  Suggest they flip to that page, demo the item, and say, “Do you know why I put the “If heart yes but your checkbook says no, book  show” sticker by ______?”  Then wrap your arms around the product and give it a hug and say, “Because I absolutely LOVE this product and I know you will too, and if it is beyond your budget, just book a show and I can help you get it at a discounted price or even for FREE! THEN MOVE ON TO THE NEXT ITEM IN YOUR DEMO.
You will do the SAME thing with RECRUITING and SALES slogans.  Then, as your customers flip through the catalog and SEE the stickers they will be reminded of what you said about the products.  You’ll be creating a DESIRE for them to have it and their BRAIN will figure out a way for them to get it!  That’s called the BRAIN CONNECTION and you’ll be AMAZED how they’ll remember when you make that connection!

Now, this takes me to my GROCERY STORE analogy and the BEST REASON for combining these two concepts.  Just as we all like shopping in a grocery store where we know where everything is, your customers will ENJOY shopping from your catalog when they know where to find the different products!  The stickers make it EASY for you to refer to the products in your catalog and they’ll not only know WHERE to find them, but they’ll remember WHY they want to have them!

So with your catalogs and one-liners, you have a chance to make an impact- with a little more effort and combining these concepts will be a MUCH bigger impact.

Visual +  Audio + Product = Awareness + Interest + Purchase

So please, go to this training idea CATEGORY on our website.

Home>FREE Training>T0-Overall>T0-17 – Stickers in your catalogs relate to One Liners!

0-17-PDF-One-Liners-Brain-Connection

Order the training item 0-17-PDF – Stickers in your catalogs relate to One Liners! to get the PDF which includes complete instruction and worksheets on HOW to create one-liners for YOUR product and company

Order the training item 0-17-PDF – Stickers in your catalogs relate to One Liners! to get the PDF which includes complete instruction and worksheets on HOW to create one-liners for YOUR product and company.  For a limited time it is FREE with an order!  Then scroll down, in the category as I’ve listed some of our most popular stickers for you to use in “stickering” your catalogs!

0-17-PDF-Stickers-in-catalogs-relate-One-Liners

Get the PDF of THIS training by clicking the DOWNLOAD TAB in 0-17-PDF the product on our website.

NOTE:  I’ve also created a PDF of the information above.  All you need to do to get it is go to the 0-17-PDF – Stickers in your catalogs relate to One Liners item mentioned above and click the DOWNLOAD TAB.  Then download it to your own computer.  Be sure to ADD THE ITEM to your cart and process it to get the PDF of the One-LINER Instructions and worksheet.

As you know, I can’t guarantee what WILL happen, but I can guarantee you WILL MISS 100% of the opportunities you don’t take. You just never know what phrase or slogan will impact someone. At the very least, you’ll be planting seeds and showing you are committed to your business. Have fun!

Click this CATEGORY link to order the products:

http://www.thebooster.com/601-t0-17-stickers-catalogs-to-one-liners

If you would like to see pictures of the stickers in catalogs join the Facebook GROUP called
DS The Booster which is dedicated to those who LOVE Booster Products.  It is a closed group so you’ll have to request to be added.  This group is for sharing ideas and information about TheBooster.com and all of its products.  Anyone from any company is welcome.
Here is the link.  https://www.facebook.com/groups/DSTheBooster/

Posted by jennyb in Key 0- Overall Business, Key 1: Booking, Key 4: Sales, Key 6: Recruit, 0 comments

T5-04 — Join my VIP Club!

T5-04----Join-my-VIP-Club

Another twist on a Preferred Customer Club.

We’ve created this slogan as a Button (to advertise) a Sticker (to advertise and reward) and a
Reward Card for customers to fill and earn rewards.

It can be used as a regular Preferred Customer Card (See the little things that set them apart.

T5-03 — Start your own Preferred Customer Program! for specific details.
(Be sure to see our new “Free Shopping Spree” Preferred Customer Cards by following the link from the BLOG to our website!)

Now, here are a few “Specific” ideas about VIP!

Start a VIP Club.  Use the stickers in your catalogs and either wear the button, or put it up in your display.  When people ASK you about it (and they will) say,

All you need to do to is be sure and fill in your email and put a FB by your email.  I’ll send you an email with the link for you to join my VIP Club  (GROUP of FAN PAGE).  (Of course you’ll give it a name that your customers will easily relate to you.)

Tell them that in your group or fan page that you offer specific ideas about whatever it is you sell.  These would be tips IN ADDITION to the actual products you offer.  For example, if you offer Jewelry, you might want to give ideas on HOW to accessorize with Jewelry.  If you offer Organization products, you’ll want to include ideas on HOW to organize.  If you offer candles, you’ll want to share decorating ideas with candles.  Whatever product you offer, you can include usage, maintenance, cleaning, etc.

Then tell them that you also share SPECIALS, coupons, etc. to those on your page or in the group.

But, as an added BONUS, once they’ve filled their VIP card, they will be invited to a special VIP group (club) where they will receive EVEN MORE BONUSES!

You could also use this for HOST as they do what you ask in preparing for their party.  See the Preferred Host Program ideas (T2-Hosts Free Training Ideas)

Maybe those additional bonuses would be a % discount for 6 months after they’ve filled their card.  A Half Price item when available, special offers from your company, invitation to lunch at your house, early admittance to your clearance specials, and on and on- whatever YOU want to offer!  It can be constantly changing and filled with surprises!

So, WHY should you offer this?
1-Because it keeps your customers coming back to you!
2-It creates interest and awareness of your products (which generally will increase orders!)
3- It gives you an opportunity to make regular contact with your customers.
4- It keeps YOU “Front of Mind” for when they need your product or service.
5- It is fun and customers will feel valued yet it is VERY affordable — just pennies per person!

That’s it!  Sweet, Simple and SALES-Sational!

To go to the category to SEE and Order all the products that go with this training click:

http://www.thebooster.com/580-t5-04-join-my-vip-club

Posted by jennyb in Key 2: Hosts, Key 4: Sales, Key 5: Customers, 0 comments

Key 4C: Get Sales Soaring by preparing Catalogs!

Get your sales soaring

Your Catalog is your STORE! Draw attention to your products with stickers!

Prepare your catalogs for fabulous fall (or anytime) sales!  Your catalogs are your most effective tool to generate sales.  Use stickers throughout your catalogs to draw attention to your specials, new items, gift ideas, etc.   Use our folders to add pizzazz to your presentations while planting booking and recruiting seeds. 

  In the party plan/ direct selling profession, most of you do not have an actual store.  Your catalog is your store.  It is where your customers can look for special deals, gift ideas, new items, etc.  Just as the stores mark their sale racks with bright signs, you need to draw attention to your specials and highlight certain products.

1.  Highlight sale items, new products, customer favorites and cash and carry items with stickers.
 Just as your local stores arrange sale signs and displays to entice their customers to buy, you should prepare your catalogs to highlight the items you want to sell.  Use a variety of stickers to draw attention to products that are great for gifts, specific purposes, etc.  You can print what you want on printables. (The colorful borders make them stand out.) Just use the FREE templates on our website.  Or, look under STICKERS>S4-Sales to see the selection we offer.  If items are NEW, or used for a specific purpose, CUSTOMER FAVORITES, etc. it is a good idea to draw attention to them.  Also, we are always open to suggestions for slogans “Pre-Printed Printables” specific to your business.  Call us and let us know what you need. (PR stickers)
 You may be wondering “why should I put stickers inside each catalog?  Is it really worth the effort?” 
 Think about it a minute.  Is it worth it for stores to constantly be changing the products they put on the end of the isles?  Do you think they would take the time to do it if it was not effective?  You know it works because when you see the display you are drawn to at least take a look and often buy. 
 So, it is worth it for you to draw attention to products? The answer is definitely YES!  Your customers will flip through your catalog over and over again at each party.  The stickers are designed to catch their eye.  Your customers WILL read the messages.  This is how you can highlight your specials, and draw attention to the recruiting information or hostess benefits.  Be sure to refer to those pages when you are demonstrating those products or explaining the benefits.  You can even use stickers to make TABS on specific pages to make it easy for customers to flip to that page.  Just put two stickers of the same size back to back with part of each on the page itself!

2.  Put your contact info on every catalog.
 On the back of every catalog stick an address label like “Call me anytime to place an order” (PSA4204).  Make sure it includes your name, PHONE NUMBER, and email so that anyone who takes that catalog home or gives it to a friend can contact you when they are ready to order or have questions.  Plus, these save you TIME.  With these you are sticking TWO messages at once and you don’t have to wait for the ink to dry as you do when stamping onto slick catalog paper.  Another added benefit is they look so professional and are colorful so they get noticed!  Also, we can print your web and email address and it is MUCH easier to read so they can find you- as you know, just one letter that’s hard to read and you’ve wasted your efforts.    (Printables are NOT included in the pack-  You can purchase them TWO ways online.  Either have us print them for you (We’ve just introduced 40 new designs you can have us personalize for you) or you can buy the Printable Stickers where you can use our FREE TEMPLATES to print whatever you want.  Think ahead and save with QUANTITY pricing!  How many catalogs do you give away in a month?)  Also, listen to Jenny B’s RADIO SHOW Week 19 for lots of details on Printable Stickers!

3.  Let your customers know they can take the catalog home, order from you anytime, and share it with a friend.
 Your Key Pack this month includes TWO combo sheet of Key 4- Sales stickers (SSK4 & SSK4B).  On it are stickers that say “Call me anytime to place an order ” (S40247) “Share me with a friend” (S40326) and “Outside orders welcome” (S40376).  By putting these on the covers of your catalogs you are encouraging them to order from you again after the party and to share the catalog with their friends.
     Please note that most of the stickers on the combo sheets are available individually as well.  We have printed the individual item number after each sticker mentioned either on the sheet or online under the main item number.  (See upper LEFT corner of each sticker sheet.)

4.  Remind your customers of upcoming events they’ll need gifts for and of monthly specials.
 Use the “Gifts for all occasions” (S40427) “Gifts for every holiday” (S40492) and “Think ahead- birthdays, anniversaries, weddings” (S43117) stickers near products that make great gifts.

5.  Use Booking and Recruiting stickers to highlight specials shown in the catalog or inserts.
 This key pack also includes TWO sheets of Key 1- Booking (SSK1 & SSK1B) and TWO sheets of Key 6- Recruiting (SSK6 & SSK6B) combo sticker sheets.  Use these throughout your catalogs.  For example, if you are doing a special that they can earn a certain item free when they book a party this month, put the “Get this free” sticker (S10236) by the picture of that item in the catalog and refer to it in your demo. 
 Put the Key 6 recruiting stickers by items they receive in their “Kit,” or on the page where your company talks about your opportunity.  This changes the message from something the company is saying to something you are saying!  It makes it more personal!
 Use stickers on the FRONT of your catalogs.  Large or even “Pen-Pal” stickers  are great!  For example, use the “Every item has 3 prices” large stickers (LS1122) to get people really thinking about the benefits of booking or joining your team. 
 The “If your heart says yes, but your checkbook says no, book a show!” printable sticker (PS1612) is also great on the outside of your catalog.  You can print any message on the bottom half, or use it for your contact info.  You could print “book a show during October and receive any item half off.”

6. Remind them of your demo.  When your demo is over and customers are looking through your catalogs, wouldn’t you like to remind them about the specials, bonus buys, and gift ideas you’ve talked about?  Tell them to turn to certain pages in the catalog during the demo.  Show them the item and the sticker by it, so they can find it easier later. 

HINT: When a “special” changes and you are still using the same catalog, just cover  the previous sticker up with a booking or recruiting sticker of the same shape.

You could even create tabs on some of the pages by sticking a sticker halfway off the page and sticking another sticker on the back side of it. (They could be two different slogans or both the same.)  Tab the pages in your catalog that you really want them to turn to.  Draw attention to those items during your demo by saying “Please flip to the “Monthly Specials” tab (S40489) and see the item that is 30% off with a $20 order this month.”   Then, at the end of your demo, remind them to look at the tabs for the specials mentioned.

7. Prepare your order forms as well!   
 The impact of your order form is often overlooked.  Everyone will be looking at the order form.  Be sure to use it to send messages as well.  This is a great place to put the “Call me anytime to place an order” sticker (S40247), “Gifts for all occasions” (S40427), and of coarse a “Thank you for your order” sticker (S50223).

8.  Save your pens & plant seeds!
 Be sure to use “pen-pal stickers” as flags on your pens.  The stickers keep your pens from disappearing while planting recruiting and booking seeds!  Include a pen with pen-pal inside each folder so they have something to make notes with and fill out their order form with.  Your guests will read the messages on the pens over and over again.  Draw attention to them during your demonstration.  Ask if they have any questions. 

9. Put it all together in a guest folder for each customer.    The “Guest Folders” are a perfect way to make an eye-catching presentation that draws their attention to the products and services you offer.  Give each guest a folder containing the catalog you’ve stickered, sales flyer, stickered order form, pen (with a pen pal sticker), Customer Care Card and your hostess or recruiting info. 
 The folders are covered with booking, recruiting, and increasing sales slogans such as “Think Ahead… birthdays, anniversaries, weddings”, “Be a hostess”, “Earn some free!”,  and “Full time pay…part time hours.”  They also include “You are appreciated”  to make your customers feel important!
 The guest folders have 2 pockets and slots in each pocket for putting business cards or preferred customer cards.

10.  Keep attention centered on your products! 
 Sometimes at a party, people get talking about “other things” like family, work, etc.  It can be difficult to focus their attention back on your products.  An easy way to do this is refer to a sticker you know is in every catalog.  (Our customers tell us they find it most effective when you use at least 1 sticker on every 2 pages.  This gives you lots of opportunities to plant not only booking and recruiting seeds but REASONS to buy!)  Then throughout your demo invite customers to ask you the questions the stickers may ask.  Then those who participate receive a “floating gift” (something nice that goes from person to person as they answer a question,) or use auction money or tickets.  The one with the gift at the end gets to keep it!

11.  Make the most of catalog parties. 
 You  have no control over what your customers will actually look at in the catalogs when you don’t have a chance to do the live demonstration.  Use stickers on the catalogs that you give to hostesses for catalog parties.  Your customers will be drawn to the TABBED and stickered  pages.  For example, include a flyer in each catalog highlighting the specials.  Then, put a printable sticker on the flyer or front of your catalog that is printed with “see SALE or NEW items on pages 21 & 24.”  Be sure to use booking and recruiting stickers in ALL your catalogs.  You never know when seeds that are planted will sprout.  But you do know, if you don’t plant the seeds all you’ll be getting is volunteers!

12.  Use up old catalogs.
 Put the “old catalog poem” large sticker (LS4110) or the “latest catalog”  sticker (LS4263) on the fronts of old catalogs you have left over.   Leave them at doctor’s offices, waiting rooms, beauty salons, laundromats, work lunch rooms, etc.  It’s a great way to use up old catalogs that you’ve already paid for, yet still get your name and products advertised.  If a lot of items in the catalog have been discontinued you may want to include a list.

Try the ABCD formula!
A=A success Formula:
If the B for Benefit
is greater than the C for Cost
=  D Do It!

Let’s see how this concept fits into the formula:
 If you do an average of 2 parties per week with an average attendance of 10 people, that means you see 80 people per month.  Let’s say just 20% of those people (2 per party) increase their order by $10.00 because they were reminded about something on a stickered page.  That would have increased your sales by $160 for a net profit of $40  (at 25% commission).  What if 40% responded with $10.00 more in sales? ($360 profit!) Or what if this increased your average order by $20 instead of $10?  You can see how the few minutes and minimal cost of preparing your catalogs can make you lots of extra profit.
Ask yourself the question:
  Is the BENEFIT of an additional $120 to $240 PROFIT for 3 months is worth the COST of about $8.00 to prepare enough catalogs to last the 3 months?  Remember, if you do MORE parties per week with the same catalogs, your PROFIT is even greater!  Then think of the additional benefits of increased bookings and recruit leads and the money you make from that!  You never know where those planted seeds might take you.  But…

IT  IS GUARANTEED you WILL MISS
100% of the opportunities you don’t take! 
 
 Now that you’ve done the work to prepare your catalogs, make sure the don’t walk away!  Use one of these stickers on the FRONT of each catalog depending on whether or not you offer a “to-go” copy!

Here is the link to the KEY PACK TRAINING CATEGORY on our website where ALL Key 4C- Prepare Catalogs products are shown:

http://www.thebooster.com/287-kpc-key-4c-boost-sales-with-catalogs

You may purchase this PDF on our website. Click the link

Included in this category is a PDF that you may purchase (but is only 1¢ if you are a member of the Key Pack Club) that goes into this detail, with graphics and even a “Keys to Success Action Steps” section.

We at the Booster do something different from other trainers.  We not only provide you with training, but we have the products to make it easy for you to apply what we (and many others) train you to do without having to “re-invent the wheel!”  Why spend your time coming up with the products yourself when we have them all done for you?

We keep our prices VERY REASONABLE, in fact, you can join our KEY PACK CLUB and receive a 10% discount on every product we offer as well as additional discounts on the products mentioned in the monthy training. 

Click KEY PACK CLUB INFO Category http://www.thebooster.com/281-key-pack-club-info for more details.
We also offer a FREE RADIO SHOW where we discuss this type of training.  Here is a link to the RADIO SHOW that covers this topic:

http://www.thebooster.com/418-6-sell-more-by-preparing-catalogs

Posted by jennyb in Fall-Christmas Ideas, Key 4: Sales, 0 comments

T4-04 Sell the Sizzle to encourage larger orders

Sell MORE when you Sell the Sizzle!

My daughter Candice is involved in a party plan company. A while ago whe was involved in a boot-camp training challenge. One of the people in the group asked this question:
I had my workshop this evening. 6 people said they were coming and only three showed up. Everyone said they enjoyed it. However, I have a “small” dilemma. Only one could afford place a “small” order. How do I get people to commit to placing orders? I advertise via e-mail, website, snail mail, phone and in person. I really need to broaden my horizons, but don’t know which way to go. I have heard all these wonderful stories with large $$$ amounts and am wondering what I need to change. Can anyone help?

My daughter responded with this letter:

My mother has been in the business of coaching people in home party plans since I was a little girl. I remember her always telling me a slogan my grandfather used to say “Sell the Sizzle not the Steak.” I have really tried to use this when I am demonstrating. To me the sizzle is so easy.
Candice then went on to make a few suggestions. They are below with a little extra commentary from her “mom:”

CANDICE: First be excited about the product you are showing. Think about the type of group you are selling too. When you are excited about a product they will get excited about a product. You sell what you show. I hear comments over and over again “Oh, now I have to add that to my wish list.” How many times have you been to an event and said the same thing?

JENNY:  Yes, show your enthusiasm both during you demo and in your catalog and on your invitations. I was talking to a gal at a gift show in November where she had a booth. She commented, “I use your stickers on everything! They make a huge difference. I had a guest who told me she received invitations to TWO parties on the same night (for the same company) and she came to mine! She told me at the party that she came to mine because she felt the stickers on the invitation showed I cared more.”  Use EVERY OPPORTUNITY to show and share your enthusiasm for your products and your company.  Let your PASSION show!

CANDICE:  The next thing I really try to show is extra value. I’ve discovered that there are many simple techniques out there that you can do with one product. When you can show the versatility of one product it makes it more valuable.

JENNY: Candice offers craft produces where “techniques” apply. But, you can still show the versatility of your products and why people can justify their expense. Keep in mind how the VALUE of your products enhance their lives. We’ve have lots of COMPANY SPECIFIC products (many of which are shown under this idea in the FREE TRAINING Category T4-04 Sell the Sizzle on our website – the link will be below. ) that you can use throughout your catalogs to show extra value. Draw attention to them during your demo. When your customers feel their needs will be met, they will buy!  You need to give them BOTH an emotional reason or WANT to buy as well as the physical or usage reason to buy.

NOTE:   Not ALL company specific products are shown in the category that goes with this training.  For COMPANY SPECIFIC products, see the TAGS toward the bottom of the LEFT COLUMN.  When you click on the tag that matches the TYPE of company you represent, a listing of products will come up.  MULTIPLE TAGS may apply, for example, if you sell candles, you many want to click both the CANDLES tag as well as the HOME DECOR or if you sell jewelry, you may want to click FASHION BODYWEAR as well as JEWELRY.  We also have  COMPANY SPECIFIC categories under SHOP ALL PRODUCTS but I don’t have everything put into those categories yet.  It is a work in progress!

CANDICE: I also like to show them why they would want to buy it from me. I think the fact that they get to try the product and learn how to use  them is the key. Some people say, “Why would they buy it from me when they can get it at a store for less.”
Simple- will the store let them try it out and show them how to use it first?  Will they be there when  the customer  needs help or show them other things they can use it for that they never thought of?  The answer is no. But with you the answer is yes. I find that it’s really quite easy to sell to them when you offer great customer service and knowledge for free.

JENNY: It is up to YOU to offer that greater service. Let them know how easy it is to order from you.  That they can REORDER and earn credits on their customer care cards. Let them “Experience” your products whether it is to try a makeup, play a game, smell a candle scent, see a room décor put together and try different items, try preparing food, see how different jewelry combinations look on them, make a card or scrapbook page, or feel how good your spa products are. Whatever products you offer, at your parties you have a captive audience – SHOW THEM what you can do for them. Be sure to REMIND them of the benefits by putting stickers by the products in your catalogs.  (The stickers remind them of what you are telling them over and over again as they flip through the catalog to place their order.)  Also remind them that you are there to offer them great SERVICE and will help them with reorders, etc.

CANDICE: Last is grouping things.I’ve found that it’s always better to add product for the deal than it is to give a discount.  Plus you know they have everything they need to re-create what you did. If they can’t buy it now they at least know what to get later and what to put on their wish list. Always be sure to look at their order and make sure they have everything.

JENNY: Yes, selling in SETS is a great way for you to up your sales! People LOVE getting a deal! Let them know when items are on sale or on a monthly special. Put together your OWN sets and mention it when you do you demo. Put stickers by the products that can be purchased in sets. Also put stickers by the sale items. (If the sale changes just cover the sale sticker with the same size booking, recruiting or other sticker.)

CANDICE: If they are having fun then they are going to want to  experience it again.  And if their wish list is huge, then a party is the way to go.

JENNY: Be sure to remind them that if they “Want it all” then being a hostess or joining your team is the way to go! Ask the question with stickers and then again as you close your party. Be sure to use the “Serving you… drop off your order” stickers (PR41001) on the front of your catalogs so your guests can visit and enjoy the refreshments once they’ve turned their order in. Then YOU can take the time you need to give great customer service, making sure your customers have everything they need and asking those all important booking and recruiting questions.  Read Blog Post T5-05 — Is this how your party usually goes for more info on this check out concept: http://blog.thebooster.com/t-5-02-is-this-how-your-party-usually-goes

“Sell the sizzle not the steak.” is a concept my Grandfather taught me about sales. During the depression years he had one of the largest vacuum cleaner sales organizations in the country. He taught me the importance of selling what a products will DO for your customers. He was a big believer in showing your customers how your products will solve their problems and meet their needs. It is so important to CARE about your customers and do what you can to help them. This is how you set yourself apart and keep them coming back to you.

These techniques really do work. They were successful for my grandfather during the depression years and they will be successful for YOU NOW, 80 years later, because people STILL appreciate service and knowledgeable sales people. They’ll appreciate your willingness to SERVE them! I am so proud of my daughter, Candice and her commitment to make her business successful. Wow, I taught her well didn’t I?

Do a meeting or a conference call with your team about the importance of showing the benefits of your products to your customers. Use the Sell the sizzle sticker (PR70580) to reinforce the concept on newsletters and postcards you mail to them. Think about when you pull into a parking lot near a steak house. When you get out of the car and smell the aroma of grilled steak how does it make you feel? For me, I think about how good a steak would taste. I don’t think about whether it is USDA grade or any of those types of details. I just think of the good feelings I have about a great steak. This slogan implies those same feelings.

If you are looking for more ideas on how to BOOST YOUR SALES, listen to my FREE Radio Show! 

The Week 5 Show- (Originally Aired May 21. 2012) How to sell more using your catalogs will give you some GREAT IDEAS!  As you are listening to the show there is a VOUCHER CODE for 10% off any of the products listed in this category.  The link below takes you to the category.  Click on the SHOW DESCRIPTION ITEM: 6: Sell more with Catalogs  to download the podcast or listen on your computer.

http://www.thebooster.com/418-6-sell-more-by-preparing-catalogs

Then listen to the The Week 7 Show- (Originally Aired June 4. 2012) Get sales soaring with guest Lisa Wilber will give you some ideas on how to get outside orders, build relationships of trust with your customers and more!  As you are listening to the show there is a VOUCHER CODE for 10% off any of the products listed in this category.  The link below takes you to the category.  Click on the SHOW DESCRIPTION ITEM: 7: Get Sales Soaring to download the podcast or listen on your computer.

http://www.thebooster.com/420-7-get-sales-soaring-with-lisa-wilber

Click this link to go to the CATEGORY of products on our website that are discussed in this blog post: 

http://www.thebooster.com/all-other-products/3353-t4-04-sell-the-sizzle-to-encourage-larger-orders-.html

Summer Sizzle Sale ends June 15, 2012

See all the Hot Summer Sizzle Sales too!  Sale prices thru June 15, 2012

http://www.thebooster.com/305-idea-of-the-week-specials

 

 

 

 

 

 

 

Posted by jennyb in Jenny B Radio Show, Key 4: Sales, 0 comments

Key 4B: Get Sales Soaring by helping your customers choose your products as gifts.

KPC-Key-4B- Sell more by offering gifts

Help your customers choose your products as gifts

Boost your sales at every party or show by reminding your customers of all the
upcoming events they need to buy gifts for.

When you get your customers thinking about upcoming events that they will need gifts for they have a reason to buy.  Let them know that you can help them find a solution for all their needs.  Boost your outside sales by asking customers to fill out their wish lists so you can contact their loved ones with gift ideas.  

In this Key Pack training we are focusing on “Boosting sales by selling gifts.”  Remind your customers that in addition to buying your products for themselves, they can buy them as gifts for their friends and family.  Let them know they can call you anytime they need something, they don’t need to attend a party to order.  Get them thinking of upcoming events they’ll need to buy gifts for, and give them suggestions of which products would work well for birthdays, anniversaries, weddings, etc.  Help them understand how buying gifts from you can be easy, fun and convenient.  Implementing just this one concept can bring THOUSANDS of DOLLARS in additional sales to your business.

1.   Suggest reasons to buy gifts at the party.
 One of the main REASONS people buy things is “To meet a need or solve a problem.”    Remind your customers of all the upcoming events they could be needing gifts for. 

Then, show them how YOU can make it easy for them to get their shopping done and the benefits of letting YOU help them.  For example, rather than making a special trip to the store, they can conveniently shop from you now or anytime and get credit marked off on their preferred customer card!

It is important for you to generate interest in how your products can be given for the occasions we normally buy for ncluding: Christmas, Hanukkah, Mother’s Day, Father’s Day, Valentine’s Day, birthdays, anniversaries, weddings, graduations, wedding showers, baby showers, promotions, etc.    

Remind them that they can “Call you anytime to place an order” (S40247) or remind them they can email you orders by putting these stickers in or on your catalogs. Invite them to “Visit me on the web” (S40462)  Or, use the printable sticker (PSA4204 or 05) and put your contact information on it.  This way you’re sticking TWO messages at once! 

Use stickers throughout your catalogs to draw awareness to products that are good for gifts.

You can also promote the idea of giving gifts “Just Because,” and explain that you don’t always have to have a specific holiday coming to want to give a gift to someone.  (For example, show a product that anyone would want and suggest that she give it to a friend when she is having a bad day, or to a neighbor to show her how much you appreciate her.)  It seems like there are always events sneaking up on us, so why not get your customers to plan ahead for those events and purchase their gifts from you.  Suggest products that are great “generic” gifts they can keep on hand.  Put the “Affordable Gifts” or “Gift Idea!” stickers by items in your catalogs!

2.  How can YOU be more effective in SELLING GIFTS?
It is often difficult for your customers to come up with an idea of what to give as gifts, so they will surely appreciate your ideas.  When you are giving your demonstrations, SHOW your customers HOW your products will benefit the people they are seeking gifts for.  You need to “push their buttons,” so to speak.  You want to create the need for your product.  Use  stickers to draw attention to specific products. 

One of our customers has us print “Give the gift of ______ (her company) on the “Gift” Large Square.  She puts this on the front of every catalog.  She orders them over and over again so they must have a positive impact on her business!

A)  Use stickers to remind them of upcoming events.

Put stickers not only on the pages of your catalogs which show great gift ideas, but on your invitations and order forms too.  As they are filling out their order forms, they’ll think again about what gifts they need.  (Wear the “Gifts for all Occasions” button (B40386) or use it in your display.)  Use stickers like “Think ahead… birthdays, anniversaries, weddings” (S43117), “Gifts for all occasions” (PR40125), “Is a Birthday Coming?” (PR40128)  and “Gifts for every holiday” (S40492).

B)  Sell in sets.
Put together two or more items that go together or fit a theme.  Offer a few dollars off, or a discount, if they buy the set.  Use our “Printable Stickers” to print information about a “set” you offer and put it by the products!

C)  Use one-liners throughout your demonstrations.
Talk about gifts in connection with many different items as you present them.  Don’t go into a lot of detail on every item, just use little “one liners” like, “I gave this as a gift to my mom and she loved it because it …..!” or “Your daughters will feel pampered when they use this to ….”       

Make a list of products and of people who could use your products.  For example, if you sell candles, promote that candles would make a great gift for real estate agents to use at their desks or to give as gifts to people purchasing homes.  Keep in mind INTERESTS or HOBBIES!   Suggest products that would be great for people with certain hobbies.  List gift ideas for men, women, and children of all ages.  Include suggestions in several price ranges.

Once you put together these lists, include them in your catalog folder, or at least review them so you can make great suggestions.  Put together a “Gift idea” notebook showing an item and WHO it could be given to!  You could even make this into a game to play at your parties! 
 DOWNLOAD the GAME version off our website under KEY PACK CLUB> KEY CLUB SPECIALS.  It is in the PDF you can purchase or get for FREE when you are a member of the Key Pack Club! There’s room to put S40427 on the upper right.

If you tend to cater to a specific group of people, print a suggestion of who an item would be good for and print it on the Printable Stickers.  The small square size stickers (SS) work great and you can easily cover them up with a different sticker if the sale or group changes.

 See the great selection of PRINTABLE STICKERS we have online!  Download our FREE TEMPLATES and use them to print whatever you want ONTO the stickers purchased from The Booster.  See our “USING TEMPLATES FOR DUMMIES” for complete step-by-step instructions of how to do it.  It is really EASY!  I promise!

D)  Offer “Gift Cards!” or “Gift Certificates”
Sometimes we just don’t know what to get for those “hard to buy for people.”  After giving your suggestions for gifts, let them know that if they are not sure what someone would like, they can give a gift certificate.  Explain that you offer gift cards for any amount they want.  Then, you’ll include your contact information with the gift card and whoever they give it to can contact you directly. You will then help them pick out something special. We offer our gift cards with fill-in-the-blank redeem information on the back, or you can purchase them blank on the back.  Or we can personalize the back with YOUR INFORMATIONso they can  even be given as “To-From” type gift cards with a gift purchase so your customer doesn’t have to go get a card.  With YOUR info on the back. the person receiving the gift knows where to get more!

Whether you use our gift cards or the gift certificates your company offers, use the “Gift certificates available” type stickers in your catalogs to remind customers that you offer them. 

E)  Offer free gift wrapping.
To encourage more gift buying, offer to wrap their gifts for free if they spend over a certain amount.  This makes it even more convenient for your customers and it gets their average orders up.  (Use this sticker in your catalogs or whatever promotion you’d like to offer. )  

PDF-Key4B-sell gifts PDF download

PDF-Key4B-sell gifts PDF download

F)  Invite your guests to fill out WISH LISTS.
In last month’s training we discussed the importance of getting your customer information.  The back side of our “Customer Care Cards” (V4124) has a wish list section to fill in.  Wish lists help you to know some items she would like, but will not be buying at the party.  As an added feature, if they would like YOU to contact someone to purchase the items for them as gifts, it has room for them to include that person’s name and contact info.    (Download the instructions under V4124 on our website for more information about how to organize and use this information on a regular basis.) 

If you would rather just have a wish list, we do have those available separately. 
Husbands and boyfriends LOVE getting reminders and gift ideas.  Once they’ve finished purchasing for their wives, see what you can do for their mother, sister, etc.  Offer “Free Gift Wrapping” for orders over $$$ to encourage them to spend more.  This is a WIN-WIN situation.  Everyone is happy! 
We even have postcards you can send to let them know you have their wish list and to let you help them.  Once the card is sent, follow up with a phone call.
 
G)  Call your “Preferred Customers” or mail them postcards with gift ideas.
When holidays are coming up, you have a good excuse to call them to see if you can help them with anything.  Remind them that buying their gifts from you helps them to fill up their “Preferred Customer Card” more quickly and of the gift they will receive when it is full.  Use our BACKGROUND Printable Postcards or type up a flyer with your gift ideas.  Offer a dollar or so off items, or offer something special with a certain dollar amount purchased. 

Use the “Call me for a new catalog” (S40200) stickers on your postcards or flyers.  Or, customize a printable sticker with another message that will get them call you immediately.

(H)  Stash a Few for Gifts.
When your company is offering a product at a really great price, draw attention to it with the “Monthly Specials” sticker by that item.  Suggest during your demonstration that as this is such a great buy, they may want to get several to have on hand because they make a great wedding, shower, etc. type gifts!  (Are you using the same catalog next month when the product is NOT on special?  Just cover that sticker up with one of the other “gift” type stickers.)

I)  Make the most of Birthdays! Everyone has one!
 So far we have been discussing how increasing your customer’s awareness of gifts solutions can boost your sales.  However, you can also increase your outside orders by sending Birthday gifts yourself!  Once you have your customer’s information using our Customer Care Cards, or the NEW Birthday Register cards, develop a program to send birthday cards to your ustomers offering them a discount on orders placed within their birthday month.

Birthday Register Cards are so you can easily keep track of the birthday’s of your customers and send an entire month at a time.  Just pass around the set (put on the ring included) and have your customers put their birthday on the correct month.  When you get home, transfer the info to a set you keep in your card file.  In this pack, you are only receiving ONE set, so you’ll need to order a complete set, but you can get started immediately.  Then, once you get your next set, you’ll have an extra set if some months fill up faster than others.

We have recently developed a complete idea on how to use Birthdays to boost bookings sales and more!  You can see the complete training on the website under FREE Training > T4-Sales > T4-03-Birthdays!  Included in this pack are samples of the Birthday and Celebrate cards we offer.  Some with text and some are blank so you can write your own message.

Conclusion:  Sometimes the guests at your parties will just buy one small item so that they feel like they’ve helped support the hostess.  These guests forget that they’ve got to run to the store the next day to buy a birthday gift for their daughter, or a wedding gift for the neighbor, etc.  Stick the stickers and mention the one-liners as we discussed in this training and you will reach your potential for thousands of dollars in additional sales.

Click the link below to go to our website and see all the products discussed in this training:

http://www.thebooster.com/286-kpc-key4b-sales-gifts

Or for even more products see the Key 4: Boost Sales category

Posted by jennyb in Key 4: Sales, 0 comments

KEY 4A: Get Sales Soaring with Outside Orders!

KPC-Key4A- Boost Sales with outside orders

KPC-Key4A- Boost Sales with outside orders

Let your customers know that when they need your products, they can order from you anytime, not just at a party.  Boost sales by encouraging reorders, promoting specials & more!

KEY 4A: Get Sales Soaring with Outside Orders!
Encourage your customers to place orders from you anytime.  

When guests are at your parties, it is up to YOU to present your products, tell of the benefits, find out your customers needs and wants, and get them to buy your products.  But, what is often forgotten in this industry is following up with those contacts in the future for additional sales.  Put “The Fortune is in the Follow UP” Bookmark (BM72634) in your datebook or Magnet (MPR70334A) on your fridge or to remind you to do this important concept!

Since the key 4 area of “Boosting Sales” is so extensive, we will address it in three different Key Packs.  This Key 4A focuses on selling your products through “outside orders” (meaning building relationships that may START at a party and then generating orders long after the original party.) (Make sure to go online this month to download the BONUS.PDF document entitled “Have successful catalog parties.”)  The Key 4B pack (coming May 1st) will focus on Boosting Sales by Selling Gifts” and the Key 4C pack (coming Sept. 1st) will focus on Preparing your catalogs.

First, it is VITAL to develop a SYSTEM to keep track of your customers!
Make sure to get every person’s name, address, phone number, and email address if possible.  (In our Key2 training we suggest that you get their names and addresses on a guest list from your host before each party.  That way if some do not attend the party, you can still contact them and build a relationship.)

We’ve developed a system using our Customer Care Cards (V4124).  Include a card in each of your guest folders.  During your presentation explain the Customer Care Card and the “Preferred Customer Program.” (Read more details on these cards and programs online under V4124)  Ask each person to fill in their information so you can take care of them.  It is important to refer to these cards as CARE CARDS, to instill that you want to take care of their needs.  These cards help you collect and keep track of additional info such as birthday, anniversary, if they are interested in receiving free products or earning extra income, their wish list items and who to contact to buy them, and how many squares they have marked on their “Preferred Customer Cards.”  (See more info about PC Cards in item 3) 

Then, when you process their order, mark off their boxes, give them the PC card and encourage them to call you when they need gifts or any of your products.

When it comes to keeping in touch with your customers, ask yourself the question: Is the Benefit greater than the cost?  Big companies seem to think it is!  Don’t you get ads in the mail and your newspaper on a regular basis?  Big companies know it is important to keep what they have to offer in front of their customers.  We realize you are not a big company, that is why we have developed products, such as the printable postcards, that look professional yet are a easy for you to personalize to make offers to your customers. 

You need to develop a plan to keep in contact with your customers regularly.  Here are some ideas:

1.  Send sale flyers, postcards, or mini-catalogs to your customers several times per year.  At each party, make sure that your customers understand that they can order from you anytime, not just at parties.  Use this sticker (PR41036) to add some color to your flyer and ask them if it is time to reorder with this sticker. 
 Put stickers like “Call me anytime to place an order” (S40247)  or printable stickers with your contact info included (PSA4204) on your flyers, catalogs, and order forms.  Send postcards, sales flyers, mini-catalogs, or emails to all of your customers on a regular basis.  Let them know what’s on sale and what’s new.   The printable version are so nice because they look professional, and are so EASY!  View the sticker then click the download TAB for the TEMPLATE and save it to your own computer.  OR, have US print them for you! (SEE PSA4204PR  Using our Printable Stickers so much better than just stamping your name for several reasons which include:
1- Stick TWO messages at once (Saves time!),
2- They stand out!
3- They look professional,
4- Since they’re laser printed– no smeared, unreadable information,
5- So much faster than stamping because you don’t have to wait for it to dry (and no smearing!!)

Many times customers attend parties, buy your products, and truly enjoy them, but they don’t think to call you when they need more.  You need to remind them of your great products and services.  Put a “To reorder:” printable sticker (PSM4501) customized with your name and number on the back or bottom of every product that you send out. (See the FREE TEMPLATES online.) 

If you don’t ever see the order but it is delivered to your host, ask your host to put the “To Reorder” stickers on customers’s products before she delivers them.  Tell her you’ll give her a gift or mark-off extra squares on her Preferred Hostess Card (BC2670) for doing it.

Doing mailings is an effective way of developing a more personal relationship with your customers so they will come back to you over and over again.  Use the stickers included in the SSK4 or SSK4B combo sheets to dress up your mailings and highlight certain items.  NOTE- these could also be used to dress up catalogs that your customers view at the party or those that you send to them!

For customers who have not ordered in a few months, send them the “Is it time to reorder?” postcards (PP40376C).  Have a system to follow up after a certain amount of time with customers that may have used up a product so you get them when the time is right.   Our postcards are easy to use whether you are sending several or just a few.  They come with text for you to just fill-in-the-blanks or your can print your own message ONTO them.  (FREE TEMPLATES are on our website in the DOWNLOAD TAB under the product.)  Sending postcards is an affordable and very easy way to send notices to multiple customers at once.  (Remember, Postcard stamps are cheaper too.)

Encourage customers to call YOU to get a new catalog by sending the “Brand new Catalog” postcard (PP40572(C or CT).  This is particularly good if your catalogs are expensive and you haven’t heard from the customer in a while.

See our colored BACKGROUND postcards that you can print onto yourself or check back often because we’re constantly developing NEW postcards with TEXT preprinted for you. See the POSTCARD category online.

2.  Call your customers!!!
After each mailing you send, take the time to call as many people as you can to follow up.  You’ll be surprised how many people thought about ordering, but didn’t get around to calling you.  Be  of service to them and they will come back to you.

You might try mailing to just a portion of your customer list one week.  Then, a few days later start calling just those customers.  A few days before you expect to have those all called, mail out another batch of postcards or flyers.  Then, start calling them in a few days.  With this type of system you will get a better response from both your mailings and calls.  We call this the “Keeping in Touch Program!’

Make a goal for yourself to make a certain number of calls each day or week.  If you don’t have a reason to call, make one up.  For example, you could say you are having a “white sale”.  Tell them that for the next 3 days everything in your catalog that is white is on sale for 10% off.  You could give them suggestions if they don’t have a catalog.  Or, you could have a “free shipping” sale.  Get them to make an immediate decision by giving them a time limit to take advantage or “double box or circle mark off on their preferred customer card” if they order that day.  (You can print specials onto PRINTABLE BORDER Stickers to draw attention to specials on the front of mailings and catalogs.  See them online.)

3.  Start a “Preferred Customer Program.”

Give a “Preferred Customer Card” (BC4601T or BC4603T) to each new customer at your parties.  (If you use the Customer Care Cards (V4124) they have a perforated Preferred Customer Card on the side that your customers can tear off and take home.)     This gives you an excuse to keep in touch with each person, and it encourages them to order from you again.  When you pass out the cards, explain how they work.  Tell them the dollar value of each square or circle and what they will earn when they get the entire card filled.  To reinforce this, have them fill out the back of the cards at the party.

Keep a list of the people to whom you’ve given “Preferred Customer Cards.”  Call them and offer them “2 for 1” squares marked off, or ask them if they are ready to book a party to fill up their card, etc.  (See lots more details online- search for BC4601.)

4.  Encourage guests to bring OUTSIDE orders to parties.
Isn’t it great when customers CALL YOU to place orders?  Include the “Outside Orders Welcome” sticker (S40376), on invitations or cards or catalogs that you mail to customers

HINT:  Put the “Bring ____ in outside orders” stickers on 5 catalogs.  Ask your hostess if she has “working friends” or friends that belong to a book club or something like that.  Suggest that she give one of the 5 catalogs to those people and invite them to show them at work, etc. and take orders.  Her friends will receive a “Free Gift” and the hostess will enjoy greater sales totals for her party or the “Bring ___ in outside orders & receive a Free Gift!” sticker (S43049) on each invitation.  OR, when your hostess is making her reminder phone calls, have her explain to her guests that they can tell their friends that they are attending a ____ party, and ask their friends if they need anything.  She could also offer to drop by some catalogs and remind them that they’ll get a free gift for any outside orders.  (Be sure to recognize those helpful friends at the party and make them feel special.)  This also helps you get more bookings because potential hosts will see that others could help her make her party successful.  Then at the party recognize those who brought the orders and offer to do a party for them.  I have had customers tell me these little stickers are made of GOLD based on the orders they bring in! 

5.  Use stickers on your catalogs to promote outside orders.
By sticking the “Outside orders welcome,”  “3 prices,” or other Key 4 stickers in your catalogs, you remind customers that they can order from you anytime.  These also give some of the benefits of doing so. (These stickers and some others mentioned in this training are on special this month but NOT included in your keypack- Order online under KEY PACK CLUB then KEY CLUB SPECIALS for special pricing.)

6.  Let your customers know how easy it is to order from you.
 
On all of your literature, include stickers like these!
You can also PRINT your contact information on  printable stickers.  Use them on receipts,  mailings, and product packaging. 

Let customers know they can charge their orders both at the parties and in your “outside orders” information.  When they know they can use a credit card it makes it easy and they know they can do it right then!  (We have several different “Charge It type stickers showing which cards you may accept.  See them under KEY 4 stickers online.)

7.  Encourage your customers to refer their friends.
 Getting NEW customers is a way to boost your sales as well.  Encourage your good customers to help you get NEW customers!  They already know the benefits of using your products, they love your products, and they love working with you so invite and remind them to share.  These customers make the best advertisers.  Include stickers like these on their products & catalogs.  Then, when one of their friends is looking for your product, she’ll have been reminded that you’d love to help them.

8.  Boost sales & contacts with OLD Catalogs!
Turn leftover catalogs into money-making advertising!  (You’ve already made the investment in the catalogs- just a few cents more an a little time can introduce you to new people!)  Put these stickers on the front of old catalogs.  Be sure to include your contact info on the “Call Anytime” printable stickers on the back of the catalog as well.  Then leave them in doctor’s offices, beauty salons, laundromats, etc.  ANY waiting room will do.  People will look and call!  Be sure to plant booking and recruiting seeds by putting Key 1:Booking and Key 6:Recruiting stickers (look online) in the catalogs as well.  You never know where planted seeds will germinate do you?

Don’t JUST generate sales by doing parties.  Build a residual income by letting your customers know that they can order from you anytime, encourage them to have “catalog or book parties” and encourage them to refer their friends to you.  You’ll be amazed at the boost in your sales when you follow these techniques!       When you DON’T follow up with customers, they go elsewhere to get similar products.  Follow up with your customers, meet their needs, and you’ll see an increase in your sales.

Here is the link to the Key4A Category on our website that has all the products mentioned in this training.  For additional products see the KEY4 Category.

http://www.thebooster.com/285-kpc-key-4a-outside-sales

Posted by jennyb in Key 4: Sales, 0 comments